 You're solving a specific problem for players that you're working with and you add more value. So maybe there's stuff away from the field that you do with players. It might be mindset training. It might be you set them homework every week. It might be you go and watch them play in their games. All of those things add more value and make you different from your competition. So once you add more value, that's when parents see the value and want to commit to your program. Right. Because most coaches that are out there are just focusing so much on the training, training, training, but they forget that players have time on their hands away from your training. And really and truly, kids today, the amount of training they're doing is very limited because if they're not training with you, then they're probably not training anywhere else, unless it's with their team. So you have to find the way of keeping them accountable so that, again, it adds more value and parents are seeing that, right, even if my child isn't with Michael, he's still doing homework. He's still doing a trade lab. You might send them some drills to do on their own. Right. Michael's still coming out to see our games on the weekend, whether it be once a week or once a month. And also you might have meetings with parents once a month. Okay, so it's like a progress report meeting. Okay, so those little things are ways to add more value so that you can charge more or you can get parents to pay you upfront for three to six months.