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VW - Polo Principle

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Published on Oct 12, 2012

The Polo nowadays represents Volkswagen's original brand ethos of "democratizing innovations".

In a Polo you get innovations that were otherwise reserved for drivers of luxury cars.

We named this thinking: "The Polo Principle".

The campaign launched with a mission statement TVC supported by print and banners. But online we wanted to go a step further:

To demonstrate how the Polo Principle worked in an engaging way we decided to democratize one of the most hyped technologies in recent years -- the 3D printer.

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  • Suggested by AdRev for a 3rd Party

  • Song

    • Freckle N Hide - Extreme Music
  • Artist

    • Rod Thomas
  • Album

    • Laptop Folk 3
  • Licensed to YouTube by

    • AdRev for a 3rd Party (on behalf of Extreme Music); AdRev Publishing, and 2 Music Rights Societies

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