 This is how we know what works in advertising today. Have you tried to figure out what kind of ads to run or worse yet, where to run your ads? Well in this video, I'm gonna pull back the curtains. I'm gonna give you the secrets so that you can get great results and know exactly where to advertise and how to advertise online. And we're starting right now. Hey, I'm JR Fisher. Welcome to my channel. I've been selling online since like 2009. I've sold millions of dollars worth of products both digital and physical. I actually have my branded products from thousands of websites, including Walmart. So that's not bad. And what I do on this channel actually is I share that information with you. I want to help you out. I take all this information that we get on a daily basis from selling online. I put it into these videos and then all you gotta do is watch them and you can get good results too. Now, have you tried to figure out this advertising thing? It's kinda complicated. Do me a favor, put your comments below. Let me know what you've tried as far as advertising. What platforms did you try? What type of ads did you try? Hey, what kind of results did you get? If you have questions about advertising, put those in the comments below. Now, I also wanna gift you a course. It's a free course, one e-commerce, but it's worth 100 bucks, 97 at least, okay? All you've gotta do is click in the description below. I put a link there for you. It's click and learn, no credit card required. Check it out. Now, let's figure out the platforms you should be advertising on and how you should be advertising. Now, advertising's really pretty simple. Here's the formula. Earn more than you spend. That's it. Show you in the video now? No, there's probably more to it than that, right? Of course, there's more to it than that. The traditional way to advertise on billboards or newspaper or yellow pages, do they have yellow pages anymore? I don't even know. But if they had them, that's how people advertise. They put it in there for the entire world to see, okay? Now, their world may be their city or their state, but bottom line is there was no targeting. You can't figure out if your ads are any good by advertising that way. Now, we have the internet and we can figure it out. We know what works and what doesn't work. And the ones that work, we put more money behind. All right, let's look at the different forms of advertising. The first one is paid search advertising. So this is how this works. You actually pick certain keywords that people may be searching for. And when they search for these keywords, your ad will appear up at the top of the results, the search results, or on the side bar. And that way you get your company in front of the people who are searching for exactly what you have. Number two is paid social advertising. Now, paid social advertising is similar to advertising on Google for paid search, but it's on social media. So paid social may be on LinkedIn. It may be on Facebook. It could be on YouTube. It could be on Twitter. It could be on Snapchat. All these different things. And what you end up doing is targeting people the same way, but it shows up on their feed. All those feeds are a little bit different and every platform operates a little bit different. So before you go and spend money on these things, make sure you understand the platform, but that's number two. Number three is native advertising. Now, this is a little bit confusing to some people because you don't really control where your ad is. I mean, you do, but you don't really. These are like publishers like Buzzfeed or the Dodo or something like that. And they produce content. And what happens is your content will end up on those websites. So native advertising could have like 20 different websites that are kind of categorized the same way and you pay to have your ads show up on all of these different websites and all these different spots. So you're not really picking exactly that website, but you are doing what's called native advertising and it should match up to your ads. These don't match up as well as other ones. However, the cost for these is a little bit lower. Doesn't cost you as much. And a lot of these you can do on a pay-per-click type of situation. Number four is pre and mid-roll advertising. What do we mean by pre and mid-roll advertising? We're talking about YouTube here. YouTube and there's other video sites. I'm not gonna say they're not and you can't. You could certainly advertise on these other sites, but we're gonna stick with YouTube. YouTube is the big behemoth, okay? So you've got Google is the number one search engine and YouTube is the number two search engine. People go there for this reason. As a matter of fact, at this point, more people get their viewing content from YouTube than they do actual television now. And that's pretty scary if you're, I guess a television executive, but bottom line is people are going there and at this point they're kind of expecting ads. So YouTube has gotten very smart about this though. You can turn off your ads on YouTube if you pay them with fee. If you pay this fee, then you don't have to see ads. Now what's interesting about that is that way they can make money on every single video because you're either paying not to watch it or you're getting the video for free and they're getting payment from people who are paying to put their ads on the videos, okay? So either way, YouTube wins. But the pre one is just gonna be a small ad. You've seen this when you log into YouTube. It's gonna play a short ad. And then if you're watching a longer video and YouTube will actually put up to four videos at this time on a 10 minute video, but if you're watching a longer one, it may play for two or three minutes and then it's gonna show you an ad, maybe a 10 second one or 20 second one. And the interesting thing about these ads are you can have skippable and non-skippable. The non-skippable ones, you know, you gotta watch the ad, you have no choice. Those generally come in the beginning of the video and you just gotta watch it. It'll say your video will start after this ad. The ones that are mid-roll and the middle, usually you'll have to watch maybe five seconds of it and then you can click the little button and it'll say skip ad. And the cool thing about that is they don't charge the advertiser if you do that. So those are great ads to do too. Number five, display advertising. Now, display advertising kinda got a bad rap in the past two decades. And it's really the advertiser's fault. They were doing a lot of misleading ads. People would click through. They were really intrusive. I don't know if you remember all the pop-ups that used to come up on your screen. That happened a lot, but they've cleaned it up a lot. And display advertising is not so bad now. Matter of fact, Google Display Network is one of the best ones out there. You can certainly check that out. But you may wanna check out Google Display Network. And there's some other display networks out there that are pretty darn good too. So don't write off display advertising just because it had a bad reputation in the past. With the Google Display Network, you can actually do some pretty nice ads at this point. They're very visually appealing and they can go out to as many as two million different websites at this point. You also can check out Facebook Audience Network, the Facebook Audience Network works pretty much like the Google Advertising Network. They have a bunch of sites and social networks and that type of thing that your ad can appear in. And that can also bring you new eyes on your company and help you build your list. Now, doing ads, don't forget, it helps you build your brand too. It's not just about sales. Remember in the beginning of this video, I told you somebody had been looking at my videos for two years before they spent $1,000 on one of my courses. So the whole time that you're getting your picture out there, you're getting your logo out there, you're getting your content out there, you're building this goodwill, you're building this trust and it may not pay off today or tomorrow, but it does pay off if you're giving people what they want. So don't forget that you are building a brand, people are getting content and in the long run, it's gonna help you sell more products. Now, if you got some value out of this video, do me a favor, thumbs up and comment below, right down there, comment, do that for me. Just something, put I liked it, put I didn't like it, put I'm working on this ad, whatever it is, put some comment below, I would really super appreciate it if you did that. If you have questions, feel free to ask me. If you've tried some of these advertising areas, please let me know, let me know what worked for you, what didn't work. If you share that information, you can help other people out and I know you wanna do that. Now, don't forget, if you haven't subscribed, my eyes got big here, because this is important. Don't forget, if you haven't subscribed, subscribe and what, hit the notification bell over there. Turn that notification bell on, why? You'll become a VIP, you'll become part of the Fisher family and I'll tell you every single time I do a new video. That way you don't miss stuff. You get to jump in front of all those other people who won't know, that's pretty cool stuff. Now don't forget, I also have a free course, $97 value, you don't need a credit card, you don't need anything. You just click on that link below and you can start watching. Just click and learn, it's simple. Hey, thanks for watching this video, I hope you appreciated it and I'll see you in the next one. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right here so you can be notified every time I do a new video. Also, click on one of those videos there, keep watching on my channel.