 Keith Hammons, I have no music, no poetry, no sandwiches. I'm going to talk about our quest for the perfect metric. We are a young organization and at that moment of vulnerability, insecurity, where we are trying to measure a lot of stuff. This is the stuff we are trying to measure everything from operational effectiveness to the effectiveness of our engagement with our newsroom partners, to what they do after our engagement to how readers react to what they do, blah, blah, blah, on and on down the rabbit hole. I become very popular with our staff. Every time I mention the word metrics, they cheer and jump up with excitement. It's a happy moment for us all. So why do we do this? Well, we do this in part because obviously this creates value for our constituents, for our newsroom partners. We learn from the feedback we get from these metrics. We are trying to improve everything we do. And this is important for the news business. And yes, this too. To be fair, our funders, especially Malami Kano at Gates have been incredibly important in helping us frame metrics as a way to firm strategy. But this is our magic question. Does Solutions Journalism, what we are trying to build, the frame change we're trying to do, actually do something for engagement? We know from research that negative news drives readers away. What does positive news do? So to start, we had to describe what is Solutions Journalism in the first place. We came up with 10 noble questions. There are actually nine here, so you won't be tested on the 10th. And Brian Abelson, who I think is here, and I'm his LFL, developed this cool app to help us code stories for solution-iness. And we will pay for a better word than solution-iness. So our pilot project with the Seattle Times allowed us to code stories. Sonya Song, another Nightmizawa fellow, came up with this incredible analysis. One finding was David Bornstein, the co-founder, and I had an 80% correlation for what solution-iness meant, which meant that we have to start taking separate vacations. Forgot what my next slide is going to be. Let's wait for a second here. So we are testing this now. In fact, I have my phone because David Bornstein at USC may call at any minute with the findings. But we have some anecdotal evidence that says, yes, solution stories drive traffic, but we can't tell from one solution story to the next solution-iness, which is more important. There is too much noise. Likewise, we're working at Lindsay Green-Barber to use fly-her impact tracker to record anecdotal evidence of impact from stories. How many people email? What they say in the email. Is there a policy change? Is there a discussion? This is the sort of data we're getting. And again, incredibly useful, incredibly important to journalists, but hard to get a handle again on this core question of does it make a difference when you put solutions content into a story? So real life is hard. We decided to pull back and get away from real life and do sort of a laboratory experiment, which meant comparing two versions of the same story. Three stories on clothing in India, homelessness, violence and education. One rooted in the problem. The other, the same problem content, but adding in solutions content. We sent the story to random versions of the story to 750 respondents. And this is what they said. Significantly higher reactions to the question, have you gained new knowledge? Are you better informed? Are you more interested in this story? Also, higher engagement reactions. Yes, more likely to share the article with friends, more likely to talk about it with friends, friends, and family, more likely to read more stories in the paper or magazine. And in fact, higher engagement with the issue in society that says I'm more likely to get involved with an organization involved in this issue, more likely to donate, and more likely to engage in the issue. So there was much cheering when these came out. Suddenly our staff is incredibly excited about metrics and is begging me to participate in these projects literally. And that's it. Our finding for now is that there does seem to be some correlation between solutions content and engagement. And there's where we go from here. Thank you. Thank you.