 What's going on guys? Welcome to a new video. So today then it's gonna be pretty much an introduction Into Facebook ads for 2019 if you're a beginner then this is the video You're gonna want to watch because I'm gonna take you through the whole process pretty much every single option drop down menu that you have The availability to and pretty much just explain what it does and in kind of what terms you would use it So ultimately then if you're new to Facebook ads You're not quite sure or you're feeling a bit overwhelmed about what to do or what ad sets are or how to create an ad Then this video is going to explain all those things and hopefully everything else as well So ultimately then give you guys an idea of Where you need to be where you need to start and ultimately then what kind of process you need to go through and how to go Through that process and ultimately pretty much Understand Facebook ads as a whole and how it applies to many different businesses because Obviously not all of us are on Shopify and not all of us are selling the same kind of product So some of us can be using traffic campaigns. Some of us are going to be using purchases Some of us are going to be using engagement ads So that's kind of the gist of this video then I'm just gonna take you through pretty much absolutely every single thing And possibility that you have available to you on Facebook and explain what it does. So that being said then That's the topic. Thank you for tuning in. I hope you enjoy it and let's get straight into it What's going on then guys welcome to my computer. So Let's start from the very beginning in fact and let's click create campaign now that obviously there's gonna be quite a lot to get through So I think today what I'm gonna do is I'm gonna show you the whole ad creation process from start to finish and all the different options And variants you have available along the way And then if you want me to branch out and do say different other segments say like a video just on audience insights or video just on Custom audiences or whatever it is then make sure you just let me know down in the comment section below And then I can do a video on that we can make it into a bit of a series if you like So let's start the process then from the very beginning. Let's click create campaign And if you've began creating campaigns already, you'll get this little pop-up Which basically says do you want to continue from where you left off? But we don't want to start over from the very beginning So just a quick intro then to this screen if we look over on the left It kind of breaks down how ads are set up So ultimately then we have a campaign and we choose the objective or the marketing objective of that particular campaign And then within the campaign we have different ad sets and within on the ad set level then that is where we change the different Tags and options so gender Location we can change the individual budgets of certain ad sets and then under our ad set So it's kind of like a tree and you start at the top of the campaign underneath that as your ad sets And then underneath that is your ads. So basically you can have many ads which or What I like to refer to then as ad copy. So this is actually what your ad looks like So the image the video the text and you can have as many of those ads Then as many ad copies under as many ad sets if you like as you like And then you can have as many ad sets under campaigns as you like as well So it kind of works that way at the top campaign then you add sets then your actual ads or ad copy So this is the screen then as you see on the left It kind of breaks it down and shows you what I just mentioned And it pretty much shows you what you're going to be working through and all the different things you have to Pretty much import and choose before you can make your ad go live So two options at the top then we can create a brand new one or we can use an existing one if for example You want to start selling a different product and that you've already got a campaign that's running really well Then you can just use an existing campaign to base on to keep everything pretty much the same So marketing objective wise then so this is where there's quite a lot of confusion with Facebook ads So I'm just going to run through kind of like the main ones that we talk about on this channel That's going to apply to everybody then that's out there selling a physical product and using Shopify And typically drop shipping as well But ultimately the actual business model doesn't really make that much difference if you're selling a physical product Then whether you drop shipping it or fulfilling it in-house or you got fulfillment center, whatever it is Then essentially your objectives are going to be the same So moving on to the marketing objectives then we've got two options straight off the bat Which is auction and we have reaching frequency So if you don't already know then Facebook is a bidding platform And what I mean by that is essentially it's like eBay in the fact that when you look for a certain product on eBay Then there's multiple people that want to buy that one product on eBay and people bid against each other And but instead of it being a product then then it's essentially a customer or an impression on a certain person and Different people are competing for that certain impression on that person. So essentially If there's ten people trying to advertise to the same audience for you Then yes, you're going to be bidding against those people and then you've got reaching frequency Which if it says here by the way as we go through this Video if you're not sure on anything that simply go to your own ad manager account And there's usually a little eye button here that you can hover over and it explains what it does But I'm going to try and explain how it's relevant to what we're doing So Shopify drops you from wise and then reaching frequency what this lets you do is pay a fixed price So you can say you want to pay X amount for No X amount of impressions or X amount of views or X amount of purchases Whatever it is and then Facebook is going to try and work against that but like I mentioned It's a bidding platform if you don't put enough money in then essentially Facebook just are going to deliver your ads so as a beginning then I recommend always sticking with auction because I'm a big believer of If you want to be successful at this then you're going to be in it for the long run and to be in it for the long run and be Successful for a long time. You've got to grasp and get a really good understanding of faith how Facebook ads work So essentially you want to try and take on as much as possible learn as much as possible because the deeper understanding you have of Facebook ads and how they work then The more successful you're going to be in the long run and the better skill you're going to Essentially develop and regardless of whether you decide to pursue E-commerce or drop cheap and whatever it is if you master Facebook ads You will get a job pretty much for any company in the world If you're good at Facebook ads and you can bring somebody in more money than what they're paying for the ads Plus what they're paying for you So basically if you can make somebody a profit from Facebook ads Then everybody in the world is going to want you to work for them because you're going to be making the money Essentially, so what I'm trying to say then to cut it short is just try and learn as much as possible and try and grasp a really Deep understanding of how it works. So auction wise then we've got all these different options here And I'm going to start with conversions probably because most people watching this then Are going to want conversions and ultimately that's what our ultimate goal is going to be we're going to want purchases So conversion wise then there's different Events within the conversion kind of process So obviously it starts with you content then it's add to car initiate check out add payment info and then finally purchase So if you want to go for one of those things then you're going to want to choose this conversion option You have catalog sales. So if you've linked your Shopify store with Facebook, you can create catalogs And ultimately you can advertise a catalog to someone to rather than one specific product so if you've created a niche store for example, then that might be a good option some to experiment with because The potential audience is going to be advertising too might be interested in more than one product that you have to offer And then store visits then this is for actually getting people to visit your physical store Consideration wise then we have traffic This is for driving people off of Facebook essentially to say a product page or your home page Whatever it is engagement self-explanatory for building up engagements on your ad and your actual Facebook page That you choose to advertise from so that can be likes comments shares App installs again self-explanatory video your views self-explanatory lead generation then so if you're Trying to build an email list for example, then this is the route you want to go Messages this is to actually get people to send messages to you. So if you again if you want to build up Like a bot messenger list, then this is a good option to do and by the way these are definitely undervalued at the moment because If you look at the conversion rates all that open rates, then I'll say a Facebook message versus an email Then it's something. I'm not sure the exact numbers, but it's a lot higher like five six times higher rate So definitely something that probably gonna be doing more videos on in the future Awareness then this is to pretty much put your brand in front of people who are more likely to be So people who like similar other brands basically then we have reach which is basically just to show you add to as many people as possible So you can choose certain locations and whatever is so basically there all the different marketing objectives that you have available to you And the ones I want to focus on in this video then our traffic and conversions now the reason I'm not going to mention engagement is purely because At the end of the day Facebook is a social media platform So as long as you put a good product in front of the right audience, then you're gonna get engagement like it's There's no two ways about it if somebody likes your post Then they're gonna engage with it regardless of whether you choose engagement or not So unless you're trying to build up engagement really really quickly Then it's not something that that you guys need to focus on or even consider using So like I mentioned in traffic and conversions now There's a couple of things I want to show you guys and make you aware of that You might not know already especially if you're a beginner with Facebook Keep in mind and this isn't me saying that this is actually Facebook themselves Definitely something to take note on and when you'll see it's on Facebook's actual business website as well So I've highlighted the text then just to show you guys point your attention to keep in mind that we recommend getting about 50 Optimization events within your conversion window per week. So what does this mean then it means that if you're going after purchases For instance, then if you're not getting at least 50 of those within a week Then your ad sets aren't going to be delivering optimally I know the thing to mention is well that ad sets optimize on an ad set level So if you duplicate an ad set then essentially there's going to be no data for that ad set and you're gonna have to build up that data So those 50 optimization events before it starts delivering Optimally and this has to be within your conversion window as well So as we go into the ad creation, I'll show you guys But you can choose basically one day post click or seven day click and view if you choose that one day post click conversion window And somebody then comes back say two days later and makes that purchase Then that's not counting towards that 50 because it doesn't happen within that one day click window if that makes sense I'll talk more about it later in the video But just for your information, I want you guys to consider this as we go through the video Another thing I want to draw your attention to is that if there were less than 500 pixel events on your website in the last month You should build up data and an online customer base Before before you start using conversion optimization So before you go after purchases or view content, whatever it is then basically what Facebook is saying is build up a customer data Build up a base of customers. Sorry and build up those pixel events on your website as well So what I recommend doing this going back to our marketing objectives It's starting with traffic because essentially what this is going to do is get as many people onto your website as Quick as possible and as they start as that number starts to build up Facebook will start to recognize the kind of people who are interested in you and your products And then ultimately that's going to fare better for you when you do make the move over to website conversions So all that being said then let's get into the asset level Apologies if I'm going into too much detail or I'm kind of boring you But this is really important. Like I said the more you understand then the better Like the better you'll be able to solve problems and the better you'll become a crane has essentially so Most people are going to be going for conversion So let's choose this as an option and then Facebook gives you to this little drop down here Which essentially lets us choose a campaign name and what I always recommend doing and it's just putting your product name in here So let's say we were going to sell a bike light We will put that in here We don't want to split test because we're beginners and we want to focus on one single thing at a time We don't want to overwhelm ourselves We don't take on too much because we want to keep track of what our results are what the numbers are To build our understanding if there's too much going on and too quickly then we're not going to absorb all and We're going to essentially be spending money Wasting money because we want to make sure that when we spend money on Facebook We learn exactly what that money is doing because that way if we waste 10 pound on ads That's fine. We've learned that lesson and we won't waste the next 10 pound if that makes sense Budget optimization and what essentially this does is tells Facebook to optimize our budget across different ad sets within the campaign So again as a beginner, we don't want to do this We want to be fully in control to make sure that what we're doing is what's working not Facebook When things start to build once we have a good understanding and we're making a bit of money Then by all means kind of move a bit more across to autopilot and start using features like this But for now we want to be in control of what we're doing So just go ahead click continue and this is going to take us into our ad set screen Which is essentially where we choose the tags in options So once this is all loaded up then I can start taking it through it Let's create multiple ad sets if you're going to be split testing ad sets That's the option for you I've done a video on that but again this video is for beginners. So we're not going to take notice of that now We're going to create one ad set at a time. We can switch to quick creation Which again Facebook recommends certain things but like I mentioned earlier, we want to be fully in control of what we're doing So we've got the ad set name then I recommend leaving that as is and we'll come back to that Later on because what you want to do is you want to make sure that you call your ad set essentially what the Tags in options are that you choose because when you when you get to the point where you've got say 20 ad sets within the campaign you don't want to have to open up each and ad set Individually to see what it's doing. So you want to name it essentially what the tags in options are We don't know what the tag options are going to be just yet So we'll leave that blank will go through this and then come back and name it at the end Now move on to conversions and this is essentially what you choose What kind of conversion to go after so if you're going after purchase just leave it as the purchase conversion Now as you'll notice it says dog purchase conversion in there That's because I've created a custom conversion for I mean I've gone off topic here But if you're in a general store and you want to sell multiple niches within that store then essentially you want different conversion Different conversion custom conversions per niche to make sure that the data doesn't get skewed But again going off completely off topic. That's the completely different video Choose whatever you want to go after if you want to be a purchase if you want to be add to cart Then just make sure that selection is in there Again, we're going for product sales and have on our store. So we can leave out a messenger off dynamic creative Wises and a bit more advanced. There's all there's things you can automatically generate and optimize or Essentially hands over a bit more control over to Facebook again If you want to move kind of more into the autopilot But like I said, we want to make sure that we stick into the very basics So we understand a core kind of grasp a core understanding of Facebook ads And then once we kind of establish a base then we can branch out into all these different options But for now, nothing to take notes off So one thing to go through actually is on the right hand side as we change different tags and options And Facebook is essentially going to update these for us as well So we have our overall audience size, which at the moment is 45 44 million, which is absolutely huge We have these recommendations from Facebook themselves and then we have the estimated daily results, which is the reach and essentially Facebook is guessing how many conversions we're going to get so moving down we have the ability to create an offer and what this does is It will it will advertise the fact that a product is on offer so you can create a discount code Whatever it is and people can and you can set a timer to that as well and people can save that offer So essentially It saves it to their profile and when the offer if they haven't taken advantage of that offer once it comes to an End they'll get reminders about it So it kind of encourages people to make sure that they take advantage of it and come back and purchase your product Personally then I don't use offers as it's just another thing to keep track of but if that's something you want to do then by all means Experiment with it and see how you get on so moving into kind of like the most important part of creating that set Which is the audience which is essentially the tags in section now I could do a whole video just on this section alone and how to pick interests and What age what gender what countries you should be tagged in so if that is cut the corner video You want to see then just make sure you let me down down below in the video section in the comment section not in the video section so custom audiences then as You start building up traffic and actions on your website. You can create custom audiences So you can create a list of people who have viewed a certain web page or spent over ten pound or Added to the cart and once you create that custom audience Would you get 100 people in that audience for a specific country? You can then go ahead and create look-alike audiences and essentially the best strategy you can implement is to build up those lists as quick as possible and start creating look-alike audiences because When Facebook goes out there unless it's got the past data on who is interested in your product Then it's just going to show it to pretty much anyone So the quicker we can get to the point where we're basing on people who have already shown an interest in our products And creating look-alike audiences based on those people then we've got a better chance of putting our products and our ad in Front of those people who have an interest and therefore we're going to have a higher conversion rate if that makes sense So that's that box there moving on to locations. This is all of this these few bits here are pretty self-explanatory You can choose locations. You can choose everyone who is currently in that location People who were recently in that location and people traveling in that location Me typically I tend to leave it as people who live in this location that way I can make sure that I know what country I'm going to be shipping to for example Location wise then I recommend sticking to the four biggest English speaking countries, which is the UK, Australia, America and Canada. Use those as kind of like your four base countries that you want to They want to target and please don't just choose worldwide and then exclude certain countries because there's so many countries out there that you probably don't even realize that Facebook advertised to and I was speaking to somebody on a quote on a consult consultation called recently and they implemented this strategy and they ended up spending hundreds of pounds advertised into this particular country that They were getting loads of engagements and loads of paid views, but nobody was buying and probably because the site wasn't optimized in that certain Currency or just because there's certain audiences, which are just really bad basically for Being good at engagements, but not actually buying so please make sure you're specific when it comes to your tags in and make sure you choose the countries Age ranges then it actually goes lower than 18 you can go as low as 13 And then it's just 65 plus you can't go any higher than that Gender again, just select the gender you want to choose now if you're going into a niche where you're not quite sure who your ideal customer is Then I would recommend If you've literally got no clue then choose quite a broad age go for both genders let it run for a few days And see where the data is coming from. So if it's the majority of women Then obviously there's no point spending money on men if they're not buying put more more budget into the women for example Language is wide then if you want to say go into a specific language If you're not English watching this and you want to tighten your and you're currently Shopify store then in say French Then you can make sure your target people who speak French Moving on to then probably the the most important box on this screen Which is the detailed targeting. So this is where we're going to choose Basically, well as it says there in the box the demographics interests or behaviors of who we want to target who you want to show I add to so a couple of things to mention here number one we want to be specific and As we add interest to this so just for example, then if I put in there dogs Select that then just to see I'll just undertake this as well just to show you what facebook does on the right so as you can see it changes the reach and the potential reach and the second thing about this box as well is the So for example, then dogs but anybody to be included in that audience then they have to like a page that is related to dogs so Even though they might not like a dog if they've liked a photo for instance or a page that's posted a photo about dogs Then they're going to be included in this in in this interest So what that means is that when it comes to choosing interests then You want to use a tool called audience insights, which you can find if you just click up here on the top left It's under plan audience insights. I've done a few videos featuring it And you want to use that to find interests that only buyers are going to be part of so for example then In the dog niche Then Magazines is a great one because people who subscribe to dog magazines and are already spending money in the dog niche Getting magazines about dogs the chances are they own a dog, right? There's not many people that are going to be subscribed to dog magazines if they don't own a dog It would be pretty crazy. So Kind of think along those lines. I don't want to go into too much detail That's not the point video. I want to try and explain what these things do But just try and think of interests that only buyers will be part of So as you saw me do earlier, I untick this and I always recommend doing this at the very beginning because In fact, let's put an interest in here just to show you guys again Another thing to mention with this box as well. I mentioned it I didn't really go into too much detail on this but you can If you click suggestion if you already put an interest in there and then click suggestions It's going to give you interests related to that initial interest And then you can also click on browse as well. So there's different demographics You can choose kind of like what qualifications somebody has life events Parents relation where you can see the options. It gives you their behaviors So feel free to have a look through those Make sure you get to grips with what kind of options facebook gives you because ultimately that's going to give you a Better idea of how you target people and who you want to target Anyway to moving on to this box here expand interests when it may increase conversions at a lower cost per conversions So what this does then is it tells facebook if this is ticked It tells facebook then that if you think you can go and find people that are going to convert at a lower cost Then by all means go and find those people Now that might sound like a good thing and If you're if you're a bit more advanced and you want to move more kind of to autopilot than it is But you need the pass data before you use this option because if you have no pass data then facebook's just going to go out and show you how to Just absolutely anyone that they think might convert So unless you have that pass data facebook isn't going to do that job very effectively And to illustrate this as you can see the potential reach is 44 million with it ticked if i untick it It goes down to 15 million. So there's nearly an extra 30 million people added to that audience Which is just an absolutely massive massive massive amount of people And unless facebook has the pass data, then there's no way they're going to be able to pick out The people that are going to be interested in your products within that 30 million extra people if that makes sense So if you're still watching up to here then guys, then I just want to say a massive thank you I really do appreciate the people who can truly support the channel and watch these videos all the way through If you've got any questions at all I get back to every single comment So and every single message as well so reach out on the social media all the links are in the video description I'll leave a comment down below and that may said if you are enjoying the video, please do leave a like as well So moving on to the next couple of points. We have exclude people which is basically we we can exclude certain interests basically the same options And we can narrow an audience as well and what that does then if I just text this off to show it properly It's to narrow audience then as it says And explains that and must also match at least one of the following. So To give you an example then so dogs as a whole is obviously quite broad, but if we were to put in there Um, let's say browns Let's go for demographics relationship Relationship status and let's go for engaged So what this is going to do then is it's only going to target people who Have liked pages related to dogs and they must also be engaged as well So you can narrow down and focus on a really specific audience And this is the key then this is the reason why facebook is so powerful because you just don't get these tags and options with any other platform So moving into connections then If you're a beginner then just take no notes of this because essentially what it does As it says there you can reach people who have a specific kind of connection with you or your brands or at least your page Unless it says that app or event you can save an audience as well. So If for example, you run this for a few days and it's really profitable Then you can come back save this audience and it goes into your audience section. So again, click on the top left And as you can see in the assets it says audience is there or save it to that section there Which means you can basically just add it to another ad set and essentially target the same people with different products or whatever it is Moving into the placement section then which is also a really important play which is also a really important feature for facebook because We want to make sure that we're getting as much as much attention on our ads and people aren't just kind of skipping over them And taking no notes of them So essentially we do this by choosing where we want our ads to be If you're a beginner and if you're watching this video then you probably are in which case you want to make sure you hit This edit placements button because just to illustrate these are all the different places that facebook have control of and where they can show your ad so For instance, then if we look at the facebook options, there's the right hand column and it shows you where it is Now i don't know about you guys, but when i'm on facebook I rarely notice what's actually in this column. So if this is a new product that we're going out and advertising Then it's not going to give us Like genuine feedback It's not actually going to tell us whether people are interested in this product because the amount of people that would just skip over it It's not it's just not going to give us the best chance of possible that i've actually tested that product So what i tend to do then if it's a new product Then i untick absolutely every single one. So i get rid of messengers I get rid of audience network network, which is basically third party space on different websites or apps And i get rid of instagram unless you want to test on instagram and by all means Just make sure you choose the feed I get rid of all of these then now I've spoken about if this is the initial Ad so like the first ad that you're putting out there for a new product Then this is what you want to do But if you're retargeting then for example, which basically means Somebody's already shown an interest you want to retarget and then by all means experiment with these different places Because if they've already seen it once then even if it's just a small end image in a corner And they've seen your brand and your logo then chances are it'll grasp their attention again So when i'm testing the product then to cut a long story short I always just use facebook news feed that way Whether they're on a desktop or on a mobile It's going to come up in smack bang in the middle of the screen big and bold and they will see your ad and That is all you need You just need to get as many eyes on as possible as much attention on it Because then you're going to get a good understanding of whether your audience is going to is reacting well or not to it And that's pretty much it for placements as you can see on the right again. It's adjusted Our potential reach and audience size now. This is still a bit high in my opinion When i'm doing a new niche definitely for a new niche as well when there's no past data then i try and get this potential reach Under 100,000 or kind of around 100,000 mark just because 100,000 people is like a really big amount of people Trying to pick the purchases out of that massive massive audience It's still going to be quite difficult. So pretty much the smaller you can get it the better just until you start building up that traffic Those add to cart those purchase and you can then go ahead and start building up those looked like audiences So that being said then let's move down the page Now as you can see then facebook has left us two messages here because of the different target directions we've selected And what it's saying then is removing instagram and audience network as placements may result and the keyword there is may now I've done extensive testing myself and I always always always find that the facebook news feed converts the best Yes, it is a bit more expensive But you just get the best results in my opinion At the end of the day, it's your business and the choice is yours if you want to go and experiment with different things And by all means do so But i'm just giving you my opinion and Where I would use certain placements and what i'll use them for Moving on then you can target people with specific mobile devices and operating systems So if I just open this up then you can choose ios android And this is really good then for selling things like phone cases If you're selling an iphone phone case for example, then you only want to target people who are using the ios device for obvious reasons Moving down well just to mention this tick box then only when connected to wi-fi so I tend to ignore that to be honest because Especially in the uk you can pretty much get 3g or 4g anywhere in the country and people have no problem making a purchase over 3g or 4g so Again depending on what your product is and what your niche is you may want to leave that as ticked But me personally I'll never ever use it to be honest So moving on down then moving swiftly on this video is going to be crazy long Not quite sure how long we've been recording for but anyway budget and schedule so Fairly self-explanatory then this is pretty much where we just Edit how much we want to spend we can do that by daily We can set a lifetime budget and the biggest advantage then to set in a lifetime budget just to show you guys If you have a look at this ad schedule in here, you can see it's blanked out So we can't run ads on a schedule But if we change this to a lifetime budget Believe it's 350 whatever we can choose a start date and date. Let's just put tomorrow for instance um And there's another reason why I like to do this if you've seen some of my past results They're called the with proof video series And a lot of my ad sets are on lifetime budgets just purely because Now there's no proof or science or facebook have said this themselves But if I was facebook and somebody was saying to me Um, I want to spend 10 pound per day and then there was someone saying i've got a lifetime budget of A thousand pound then then if it was me then personally i would The person with a thousand pound lifetime budget they have more intent or they show more intent to spend more So i'd be more willing to give them the better results now like i said facebook haven't mentioned this This is completely my opinion But to me it just makes sense at the end of the day facebook want the people who are going to spend the most money with them So why not give it to why not give the results to those people who show that intent But the number one biggest reason then to why you should use a lifetime budget or why you should migrate your winning Ad sets to to a lifetime budget It's for this reason here. So as you can see now We now have the ability to run ads on a schedule. So if we click this button We literally have all seven days of the week and we can choose what hours to run our ads So as you've ran ads for a few days, you'll soon see that Or typically then at least the niches that i've spent money in then the most proper times are usually kind of Like from six if i just get rid of all of these Then it's usually from about six to nine a.m six to nine a.m Then from about one p.m. Up until three p.m. And then sort of from six p.m. Onwards and they're typically Where i tend to see the best results A couple of other things to mention in the conversion window, which is very important I touched on this briefly earlier on in the video And basically it goes back to this whole point of needing Which one was it? I think it was this one needing 50 And conversions within a week for in order for your ad sets to basically Deliver optimally facebook needs at least 50 every single week And to build up that data and essentially know who to show your attitude and it goes on to say To mention the different conversion window as well, which is where this actually comes into play So as you can see you have one day click seven day click and all that means then is that Facebook will look at the data According to what you select here. So if you click one day click Then as soon as somebody clicks on your ad they have 24 hours to perform the objective that you've chosen So we're going after purchases So if they perform within that 24 hours, then great it counts towards those 50 conversions But if they do it say even just an hour outside of that time outside of that time range Then they're not going to be counted in which case we're still on zero conversions for the week if that makes sense So you can do it by click or you can do click or view That being said then we have the bid strategy options We can have the lowest cost which obviously is what we want to do We want to get purchases for as cheap as possible or we can choose a target cost in which case we can select an amount And we can basically tell facebook So basically try and find purchases in and around this sort of price Now again, this is definitely something you should experiment with i've not spoken about this and I don't think in any of my past videos, but definitely something that will be because not many people talk about this And i've actually seen really really good results using a target cost method So that being said, I think that pretty much just covers the whole ad set There's nothing more to mention. You can obviously change the time zone I would always keep as the viewer's time zone And then if we scroll to the top The beginning I said that we're going to name our ad set according To what the tag 10 is so what I tend to do then the basic kind of structure I use is I pretty much just work from top to bottom And just enter in the details here So we're going after purchase And then I use this like double line just to kind of separate things so it's easy to see the differences There's no custom audiences. We're going for uk 18 to 65 uk 18 to 65 plus We're going for mail and female We and then we're going for dogs and engaged Dogs plus engaged And then we're going for newsfeed only And then budget wise I don't put the budget in there just purely because you can when When you look at the results of your facebook ads you can break it down Um, it does actually sorry. It does actually show you what the budget of that particular ad set is There's no need to put it in here. So we want so we want nfo The news feed only and then that pretty much wraps it up. That is how you create an ad set There are all the different options you have available to you And then once you are happy with those and again, just go ahead and click continue And this is going to take us as you can see we've now moved down into the ad box So just click over here on the left. We've now moved on to the actual ad Creation the ad copy So again start from the top then we have our ad name unless you know exactly what you're going to be creating here Then again leave it as is we'll come back and edit that to match the ads again If we're going to be running say 100 different ads across our facebook account It'd be nice to know exactly what each ad is Just by looking at it on the offset without actually having to go into it So two options then create an ad from scratch or we can use an existing post Now there's a good argument for using existing posts and I always do it when going into a new niche because I will come up once I've found an ad copy that really really works Then I will always use I'll pretty much put every ad set on that ad copy just because Everybody's going to be going to the same post for example Which means every time somebody interacts and engages with it Then it's always going to be on the same post So you're just going to build up the engagement a lot quicker, which is actually a good thing because If somebody sees an ad that has only one like and one comment versus an ad for the exact same thing But it has say a thousand comments thousand shares and 2000 likes then obviously the one with the more likes has more social proof And therefore somebody's more likely to trust you and the actual ad Moving on then the next thing that we do is select the page that we want to run the ad from so when you see the ad Obviously, we want it to be the profile picture and the facebook page name that matches the Shopify store So if you click on that arrow, I'm not going to do it just because it'll show you guys absolutely every single facebook page I've got But just click on there and make sure you select the right one if you've got multiple And if you haven't yet created one make sure you do just click the plus sign create a page call it the exact same Name as your Shopify store. Obviously you want everything to be uniform If you want to advertise it on facebook you can run it on facebook so you can add an instagram placement But at the end of the day it completely up to you now I'm not going to go to too much detail because it's not pointing this video But there is a strong argument of whether it should be on instagram whether should be on facebook And it does come down to the niche ultimately So for example, I find that the niches that work better on instagram tend to be the more visual and kind of fashionable niches because it just it kind of Lends itself to that type of marketing. It's very it's very visual and And instagram's a younger audience too and those sorts of niches like the fitness niche or fashion niche If you're trying to sell clothing that tends to be where the The audience that's going to more that's going to more likely resonate with your kind of products Will be on instagram. But anyway, I don't know too much detail. Like I said, it's not the purpose of this video But if you do any of any questions at all, it doesn't have to be related to the video anything at all Please do feel free to leave a comment down below So moving on to the first kind of main section which is format Which is where we pretty much select how we want our ad to look So do we want it to be a carousel ad which is basically where we can have Multiple images or videos and people can scroll across and look at different ones So if you're selling for instance charm bracelets, and this can be a good option I've done a video in the past about really good results with carousel ads Because people can scroll through the images and essentially see what charms you have And then you've got a better chance of them actually seeing a charm They like and clicking on your ad at the end of the day The ultimate goal of your ad is to get somebody to stop and actually click on it Click on your link and go to your Shopify store So carousel ads then they're great if you're selling a product with multiple variations You can just have a single image self-explanatory I find that if you're selling a product where It kind of self explains what it is and what it does and you might want to try and model the product So for instance, if you're trying to sell like a really nice watch and you could have a model In a suit with showing the watch in case it doesn't have to be a video if that makes sense So that's where you would use single image Moving on to single video now this to be honest with you guys This tends to be what I use I if I can I always create a video around a particular product So just find the engagement rates and the actual time people Now when somebody's scrolling through their newsfeed if The video starts playing they're just more likely to even if they only give it those two seconds just to see what it is That's all you need to do. That's enough time to capture somebody's attention And show them what your product is and if you can do that and you've got a better chance with them Actually clicking on your ad and having a look at your product You can have a slideshow again. It kind of self explains what these are So you can create a looping video ad with up to 10 different images I haven't actually experimented with these to be honest with you guys that much I tend to stick to just these first three And then you have a collection as well Now one thing to mention which I haven't said yet is with each of these ad types then as you can see the blow here You get checkbox, which is to add an instant experience and basically what that does Is when somebody interacts with your ad so they click on it or go to add a comment Then it adds then it opens up into a full screen experience On the mobile device, which basically means you can kind of get more on the page And use more images or a bigger video Just to make them kind of more fully immersed in your ad and essentially Be more involved and show more of an interest if that makes sense right if they're seeing Plus it avoids them getting distracted by something else on the page So if you imagine on your phone and the whole screen is taken up by this ad and this video and the text and whatever it is Then you've just got a better chance of somebody clicking on your link and again going through Shopify store Which is the ultimate goal So collection as a self-explanatory says exactly what it is there You can feature a whole collection of products rather than just one It also it comes as standard with this incident experience as well It's a new feature by facebook and I haven't seen many people do much on this So definitely something I'll be looking at in 2019 What I tend to find as well is that when facebook come out with these new features They always want people to use them so they tend You tend to always see good results with them for a couple of reasons number one they're new So not a lot of people are going to be using them and if you can use something that not a lot of people are using Then obviously you've got a better chance because there's less competition So moving down then you in fact what I'll do is I'll choose the single video just because it's probably going to be the one that Is going to apply to most of you guys watching now So when it comes to doing a video ad then facebook actually gives you all the recommended recommendations along this right hand side So there's not a lot more I can really add to this So recommend the length of up to 15 seconds now depending what the product is you might want to Be a lot more than that. It might want to be a lot less But all I'm going to say is don't drag it out like Within those first 10 to 15 seconds Make sure people can clearly see what your product is how it's used and how people use it or The best thing it's the best way to market any product is to show somebody using your product and having a good time While they use it if you can do that you're going to capture so much more attention And your conversion rates you click through rates everything it's just going to be a lot higher So moving on again, it gives you all the recommended Numbers that you should be working against not a lot I can say on that One thing and again that I will mention is that if you're not quite sure how to create video ads I have done videos on that on my youtube channel. So make sure you just go Search for those I am coming out with a new one as well because the previous one I recorded didn't quite come out As well as I wanted to So if you haven't subscribed yet and you want to see that video make sure you do to make sure you don't miss it So moving on to the actual kind of like tech side of your ad I'll see if it lets me add it even though we haven't uploaded the video it will which is great So select the link type for your ad we want website because we're taking it to our Shopify store Now text wise this is what's going to come up at the top of your ad to this You want to keep this short to the point let people know exactly what you're doing And why they should buy this product. So Let's say for instance, we're advertising an LED dark color. So we could say Do you walk your dark in the dark? Question if they read that question it's going to make them actually stop and think And if we can get them to think and start interacting with our ad and that's going to be a good thing Now it's not coming up. So what I'm going to do is I'm just going to change this to single image Upload just a basic image just so you guys can see How essentially this all works. So I've just uploaded this free stock image And I just clicked on free stock images when the facebook provides If you were to upload the video then obviously rather it be this image Then it would just be your video in this place anyway So move on to text and do you walk your dog in the dark? Then it could be something along along the lines of Keep your dog safe From traffic with this LED dog And then just something as simple as Get yours And then just put your url in there what I recommend is if you google Uh url short enough just make sure you make it short just that way It's not going to take up say two three lines of this box. It's just going to be a nice short sharp url It's going to look clean and tidy So anyone's scrolling through this then the first thing they see is a question which makes them want to read it They're going to stop and actually think about whether they walk their dog in the dark As long as you're advertising at the right time, they're going to be like hang on a sec. Yeah, I am I don't get home from work till 6 p.m. At night. Um, it's already dark then I've got no other option too So I want to keep my dog safe. So I'm going to keep him safe from traffic and this LED dark color Website url then again You want to make sure you put your actual product page url Not the home page take them straight to the product page We want to make it as quick and simple as possible for somebody to buy this product We want to make it you want to basically make them do it in as little clicks as possible We live in a world where There's so many different distractions whether it's other apps on their phone people ringing them people texting them whatsapp Um things going on in and around the house. They might be at work whatever it is So we just want to make it as quick and easy as possible Uh for somebody to make a purchase So put your product page url in there and then headline wise this is this section here in fact I'll just change it to show you guys. So this could be some sort of enticement then to get them to actually click on it So it could be something just as simple as Paypal welcome now find putting this in your ads works really well because especially if you're a new company They're not many people have heard of if at all anyone then by advertising the facts that you accept paypal It shows that you're a legit business and people will feel safe shopping with you because they know 100% that if If you are a dodgy company, which I hope you're not then they'll be able to claim their money back Then there's a couple other things to mention as well Number one the call to action buttons obviously to make this relevant to you and your business whatever product you're trying to sell so You're trying to get somebody to sign up there. It could be a sign up button if you're selling a physical product Then it's obviously shop now A couple other things and if you just click on this show advanced options It's going to give us a couple more options that we can We can essentially edit so we can edit the display link and we can also edit the news feed link description So if we just have a look here under paypal welcome news feed link description again, I like to put some sort of enticement in there Um to encourage people to click on our ads. So it could be something like Over 10 plus colors available And what that does then is it creates Excitement and questions within your customer's mind. So say we've got a video ad of a red color Advertising the fact we've got more colors available might make them think oh, I wonder what other colors they've got Let's click on that ad and see and then once they're on your product page That is when it becomes the job of your store on your product page to actually convince them to add it to car and buy a product So that being said then that is essentially the whole process from start to finish absolutely every box variation Option whatever it is if you're still watching then I really do appreciate it. Thank you very much If you enjoyed the video, then please do leave a like please do leave a comment Let me know what you think of this and do I speak too quickly and I'm not going fast enough Do we're going to the right amount of detail the more feedback you can give me then the better I can make these videos And that being said if you've got any ideas for videos any questions Whatever it is feel free to get in touch all my social media links are in the description And that being said then guys I'm going to wrap it up there. Thank you for tuning in I hope you enjoyed the video and I'll see you all in the next one