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Daniel Pink Defines 'Disruption'





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Published on May 24, 2012

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Daniel Pink, author of Drive and A Whole New Mind, expands on the standard definition of 'disruption.' "Disruption is giving the world something it didn't know it didn't have," says Pink.


Daniel Pink is the author of four best-selling books on the changing world of work. His most recent is Drive: The Surprising Truth About What Motivates Us, which draws on behavioral research to challenge conventional thinking on how companies can get the best out of their employees. Others include A Whole New Mind: Why Right-Brainers Will Rule the Future, The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need, and Free Agent Nation: The Future of Working for Yourself. A free agent himself, Pink held his last real job in the White House, where he served from 1995 to 1997 as chief speechwriter to Vice President Al Gore. He also worked as an aide to Labor Secretary Robert Reich. Pink is a contributing editor of Wired.


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