 What is up everybody, welcome back to the channel. You guys, I'm gonna take you through some basics. I'm gonna take you through the most important basics. These are the first two steps to set up before running a Facebook ad, okay? Now I'm referring to capturing leads. So if you guys are running traffic, running Facebook ads to an actual landing page, this is what it's for. If you're doing Facebook ads for views on your video or page likes or even an engagement ad. In fact, I might as well just show you. If we click on this green button, let me just kinda walk you through this beginner step. Depending on what you're trying to do. Now if you're looking to capture leads or make cells, there's only a handful of these objectives that you're gonna be choosing from, okay? So this whole video is based on the first two steps. If you're looking to capture leads, okay? If you're looking to capture leads, if you're looking to make cells, that's what this is all about. Now if you're trying to run an engagement ad, then you don't need to do this. If you're doing video views, you don't need to do this. If you're doing lead generation under this objective, you don't need to do this. And then for sure, brand awareness, reach, messages, you don't need to do this. So really all this is for is traffic and conversions, okay? These two up here is what you're gonna be running to capture leads and make cells. Traffic or conversions, okay? So this is what's super important. When you're running traffic or conversions, you're driving it to a landing page, okay? And so these two steps are what's super important for this objective. So here's what we're gonna do. We are going to first, number one, install our Facebook pixel. Okay, so what we're gonna do is we're gonna come into our page, we're gonna click the three lines, we're gonna hit the dropdown and we're gonna go to pixels. This pixel needs to be on all of your pages, okay? Now, in this particular case, we have a landing page, we have a thank you page, and then we also have a calendar, okay? Now, when people go and schedule an appointment, then that person lands on a confirmation page. So for example, it's this page right here that is the actual confirmation page, okay? So let me pull this page up. When they go and schedule an appointment, right? They come over here, they click here, they click on the green button, they schedule an appointment. Right when they enter their name and email and they click submit, then they end up going to this thank you page, okay? Thank you for scheduling. This is what I'm talking about. So right now, as you can tell up here, and if you don't have a Facebook pixel helper, then you come over here to Google, install this, it's free, Facebook pixel helper. This allows you to really, you know, make sure that your pixel is working properly on your web pages, okay? So install this for sure, it's free, it's gonna sit up here. So anytime you're on a webpage, for example, this one, and this thing is not lit up, meaning it's not blue or green, then that means that there's no pixel on this page. So over here, for example, let's go to the actual page over here. You can tell over here, now it's blue, and now you see the green and the number two. So the Facebook pixel is on here, but that's not the correct pixel, so I'm gonna update it right now for you guys and show you. So this is what lights up, is that Facebook pixel helper. This is letting me know that there's a pixel on this page. Over here, it's not lit up. So it's telling me, it's clearly letting me know that there's no pixel on this page. So these are the three most important pages, okay? The landing page, once they opt in, then they go to the thank you for your interest page, which is what we call a thank you page. And then if they actually schedule an appointment and they actually go through with it, then they're taken to this thank you for scheduling, okay? And so these are the three pages that are the most important. The calendar page, when they click on here, it's important, but it's not that important. What's important is the tracking of who actually scheduled the appointment. So the people who actually scheduled the appointment are gonna be going to this page. And so we need to put our pixel on this one. So we're gonna put our pixel on the landing page, we're gonna put our pixel on the thank you page after they opt in, and then we're gonna put our pixel on the thank you for scheduling page, okay? So this is step one. So let's come in here and let's grab our pixel. We're gonna click the three lines, we're gonna again hit all tools, hit pixels, and that's gonna bring you to this page right here. And then you'll see your pixel right down there in blue. So we're gonna click on this one right here. This one right here is our pixel. Let's click on this right here. So 4417, we're gonna click on that. And then what we're gonna do is we're gonna come over here to setup and we're gonna click install pixel. And then we're gonna come down here to manually add it yourself. It's super easy, all you're gonna do is click and that's it, we copied it. And now what we're gonna do is we're gonna come over here to our website builder and depending on who you use for your website, for your landing pages and all this stuff, it's all similar. You just go into the builder, go into settings and you should see tracking, whether you're on Shopify or whether you're using ClickFunnels, very similar. I know on a few of them are you just gonna put the actual pixel ID number? On this one with Cartra, you have to paste the entire code, which is super simple, I just copied it and now I'm gonna come over here to the page. I'm gonna click on settings to the left and then I'm gonna come down to tracking code and I'm gonna paste that pixel right in here. So I'm gonna scroll down and you see it right here. Embed Facebook ads tracking code. So there was one from a previous pixel but I'm gonna update it and put in that new one. I'm gonna click apply, come over here, say progress and that is the landing page. So now what we know we're gonna publish live is we know that our pixel is on that landing page now. So let's go over to the next page. So let's return a dashboard and then we're gonna go to the thank you page, which again, when they go to the landing page they opt in, they're taken to this thank you page. So we're gonna put our pixel on this one as well. Now this again is step one, okay? This is step one, we're installing our pixel. Step two is next, which is the most important. This is the most important, adding your pixel but again, step two is crazy important. So we gotta make sure we do that. So we'll get to step two here in a second. We're gonna come in here. Now this is the thank you page. Thank you for opting in and then we're gonna hit the settings and just do the same thing, add that pixel. Actually, excuse me, not SEO parameters. We're gonna go tracking code and we're gonna come down to the bottom and see as you notice is blank. So look over here, you don't see the pixel, right? There's no pixels found. And so what I'm gonna do is I'm gonna paste that pixel in. I'm gonna click apply. I'm gonna come over here, save progress. I'm going to publish live and then I'm going to return a dashboard. So now when I come over here to the page, look what happens now. So right now there's no pixel found but if I refresh it, let's see if it lights up. There we go, turns blue, there's the number two. So right here it's letting me know, okay perfect that pixel is tracking and there goes a 4417 over here, 4417. So that is the code right there, okay? So let me X out of that and then I'm gonna go to the last one which is the thank you for scheduling. Okay, so let's edit this one. Let's come into the settings and let's just simply paste in that code. Okay, we hit settings and then we come down to tracking and we paste it. There we go there, okay? Now with this one, what I can also do is I can add an actual code for the event. So the actual standard event, I can totally do that. In fact, let me show you guys. So we come over here to hit setup, we hit install pixel, we click manually add and then what I can do is I'm gonna hit continue, I'm gonna hit manually add event code and this is gonna be for a real estate agent. So I'm gonna come down here to real estate where's real estate? Actually property, okay. So we'll go to property and then that last page, remember this is the actual thank you for scheduling. So what I'm gonna add is I'm gonna add this one right here, the booking of an appointment to visit one of your locations. I'm gonna click on that. I'm gonna click copy and then done and then I'm gonna bring that code down to the very, very, very bottom of that last paste. I'm gonna hit enter twice and I'm gonna paste that in. So now if I click apply, say progress, publish live. Now what I'm gonna do is if I come over here, look, there's no pixel on it, right? If I refresh it, now we should see the pixel and we should also see the word schedule. Bam, there it is there. So again, the Facebook pixel helper, it just allows me to really know if I did it the right way. So that right there is super powerful. So now we have our pixel on all three pages. Now here's what we wanna do next. So this is step two, okay? This is super, super important. Again, if our objective is to capture leads, so let's come back to the actual setup. We'll click on the green button and come over to the actual objectives. So let's click this green button and let's come over here. So again, if your goal is to capture leads or make cells, it's going to be traffic and conversions, okay? Now the reason why I say and is because if that pixel doesn't have enough data, then you may wanna start off running traffic. Traffic right here is send more people to a destination such as your website. So let's go back. Send more people to a destination such as your website app or messenger. So as you start to run traffic ads and get people to this first landing page, that's when the pixel is gonna start noticing and start learning the type of people who are actually clicking, okay? And then as they come over here and they opt in and they end up coming to this second page, this second page, Facebook is gonna start knowing who's landing here as well. So out the gates, you may wanna start running traffic and then once you start to get some pixel data, then you're gonna run conversions. Conversions is what you'll be running 99% of the time to capture leads and make cells online. It's conversions, okay? But again, if that pixel doesn't have enough data in the beginning, you may wanna start off with traffic, run some ads, put a little bit of money, get some traffic data and then start running conversions, start optimizing for conversions. So here's the second thing. So with that being said, 99% of the time, you're gonna be running conversion ads for lead capture or for making cells. With that being said, what we wanna do is we wanna set up a custom conversion. So this is step two. You're gonna click on these three lines, you're gonna come down to all tools, you're gonna click on custom conversions, okay? What Facebook wants to know when it comes to conversions, they wanna know your ultimate goal. Your goal is to get people to this page, but your ultimate goal is to get them here, okay? This is your ultimate goal, to get them to this page, okay? Your goal is to get them here, but my ultimate goal is to get them here. And the only way I'm gonna get them here is if they fill out the form. If they came to the landing page, they click the blue button, they fill out the form. That's the only way on earth that they'll ever see this page, right? So Facebook wants to know what this page is. They wanna know this URL, okay? And that's for conversion ads. So again, 99% of the time, you'll be running conversion ads. So we need to set this page up as a custom conversion, okay? So here's what we're gonna do. We clicked on custom conversions. We came over here and what we're gonna do now is we are going to simply, let me delete this one so we can start from scratch. Okay, so we clicked on the three lines. We clicked on all tools. We went to custom conversions and now we're here, okay? So what we're gonna do is click the blue button and this is where it all happens, okay? So make sure that this pixel is the correct one, which it is, and we're gonna go with, that's the only option there. So we're gonna copy this URL. So again, this is the thank you page. Not thank you for scheduling. This is the thank you page for opting in, okay? So we're gonna take this, we're gonna copy that and we're gonna bring it over here and we're gonna paste it in right there. That's the URL, okay? And then for the name, what I'm going to name it under is you can name it whatever you want, but this one's gonna be, let's go 1598, rock. And in this case, it's a real estate agent. I'm running an ad for an actual listing to capture leads to sell a house. And so this one's gonna be listed under that listing name. So 1598, rock, damn, drive, leads. Okay, so, and then I won't put any value. Facebook selected category, we use information about your business to automatically choose a category for you. So let's see what this is. I can actually, yeah, so this is perfect. So what I'm gonna do is I'm gonna come over here and I'm gonna look for lead. There it is right there, okay, perfect. So now here's what's gonna happen. So I named it, I gave it the category of lead, I click create, and so now we're done and if I come over here and refresh the page, this right here, it's showing no activity yet. It's sometimes it takes a few minutes to update, but sometimes it happens right away. So let's see what happens. Right now it's showing no activity, right? Because no one has landed on this page just yet. But if I refresh the page, the pixel will track it and this over here should, the circle gray, it should light up to green. Okay, so let's see what happens. Let's see if it works that fast. Let's refresh this page and now if we click on the pixel helper, bam, there it is there. So now it's showing that I set up a custom conversion and it's showing it clearly right here. Now this is public information. Anyone that installs the Facebook pixel helper and goes to one of your pages, for example, they'll see that, but at the same time, it doesn't matter, like that doesn't mean anything. Like to the general public, no one cares about that. And to the average consumer, they're not tracking your pixel, like they don't care about your pixel, they don't know about your pixel, right? So the average person who's actually interested in this property, for example, they don't most likely, they don't have the pixel helper and they're not even looking at this stuff. So don't let this public information fool you or don't let it scare you, it doesn't even matter. But I have it so I can at least track it on my end and know that my pixel is working, okay? So now if I come over here and I refresh this page, let's see if the no activity yet, let's see if that updates, bam, there it is there, you guys. So now we are tracking. So those are the very first two steps, you guys, that you set up before you run your next Facebook ad. Now, here's what we do, here's what we do with the custom conversion. Now we have a custom conversion. What we also wanna do, you know what? I'm gonna change this from two steps to three steps. Here's what we're gonna do. Here's the third step and the final step. We are gonna create an audience around all those people who land on the thank you for your interest and who land on the thank you for scheduling, okay? This is the third step. So yeah, let's change the two steps to three steps. These are the top three. This is what you do before you run this next ad, okay? Before you run your next ad. So what I'm gonna do is I'm going to simply come over here, right? I clicked on audiences, all tools, clicked on audiences and now I'm over here. We're gonna click on this blue button, create audience. We're gonna create a custom audience, okay? And this is gonna be around the people who opted in to the original landing page and the people who actually scheduled an appointment. So I'm gonna click on website and I'm gonna simply come over here. So again, here's the landing page, right? Here's the landing page. They click the blue button, they opt in, they come to this page. I wanna create a custom audience around this page, okay? So here's what I'm gonna do. You don't need to copy the entire link. All you wanna do is just grab this part right here, okay? So we're gonna grab that, we're gonna copy that and then we're gonna simply go to all website visitors or people who visit a specific webpage. In 30 days, I'll leave it at 30 days, that's fine. Actually, you know what, I'm gonna, yeah, I'll leave it at, actually, you know what? The max you could take it is 180, I'll take it a 180. And then I'm gonna simply paste it in right there, okay? And we're gonna name this audience 1598 Rock Damn Drive. Leads, okay. And that's it, you guys, that is a custom audience. So we create audience, fail to create custom audience. Okay, so let's see what happened. People who visit specific pages, that's the actual, let's see what this is talking about. Okay, so fail to create custom audience. That's super weird. That should not, people who visit specific pages. That's 180, include Rock Damn. I've done this a million times and that should not be happening. I wonder what that is all about. Let's go with, let's see if I can, if I need to actually paste in, actually, you know what, that might be it. Let's paste in, people who visit a specific page, let's paste in the entire link and let's see if that makes a difference. Let's paste in the entire, with the HTTPS and all that stuff, so we hit create audience. So something is obviously, obviously wrong with Facebook right now because that should have been an audience for sure. That's as simple as it gets and that's as simple as it is. Let me see if there is sellers, historic requirements for using custom audience. To use custom audience must be an advertiser or agency or data provider acting on behalf of an advertiser. Okay, so let's see if that might have been a reason. Let's go back really quick. All website visitors, 180, all website visitors, people who visit a specific page. Let's see if that might have been the reason. Okay, so I don't know why the hell that's not working you guys, but that's how you do it. That's exactly how you do it. There's obviously a hiccup in the system somewhere, but that is how you create a custom audience. I've done this a million times and I don't know why that is a hiccup, but that's how you do it, you guys. That's the third step, that's the third step. And the reason why you wanna do the custom audience is because when you come over here and you start to, and you continually run ads and this is if you continually run ads, right? It's not for those of you that just do one-off ads here and there. For those of you that are running consistent ads, the reason why the custom audience is so important, there's a couple of reasons. Number one, because you can create look-alike audiences around the custom audiences. And when you're scaling, the look-alike audiences are what you're gonna definitely need and want. That's number one. But then number two, as you come in here and create an ad for everyone who opts into this property, I don't wanna necessarily keep running more ads for different properties to the same people who already opted into this one. Now, you may want to and that's totally fine, but if you don't want to, and this goes for those of you that are making sells or just advertising any type of lead capture page in general. If I opt into your page, right? I opt into your page. Let's say it's not on a property. Let's say it's on something different. I opt into your page. I land over here. This URL is what you need to create a custom audience around, okay? Because you don't wanna keep running ads to the same person for the same thing, okay? So hopefully that makes sense. And that's why when you come over here and create the ad, let's click on traffic and then let's click on create, or excuse me, continue. As you come over here, what you're gonna be able to do is you're going to be able to exclude that audience from seeing future ads, okay? So if I'm selling a Facebook course and I get people to my Facebook page, right? I get them over here to fbadsforbeginners.com and I'm running ads every single day to get people here. People opt in, they end up going to the thank you, to the thank you page, teach me Facebook ads. They end up going to the thank you page. I wanna be able to exclude, so now I'm over here, I exclude that audience from seeing future ads. That's why creating the custom audience is so important, okay? So there's definitely a hiccup in the system because we're getting that error, but that's exactly how you set up custom audiences. And this is exactly where you would exclude them or include them when you're running future ads. So you'll be able to include or exclude those custom audiences, which are super, super important, you guys. So those right there are top three things, dude. To do, you guys, before running your next Facebook ad, I'll see you on the next video over now.