 here at the Wild Things booth also you have a Kerastaz product. That's right. So this is a partnership between withings. Kerastaz who's one of the leading professional salons and salon products in the world and L'Oreal Incubator Labs and the three of us have got together to create the world's first connected smart hairbrush. Well this smart hairbrush actually has five different cells. There is a gyroscope and accelerometer. There is a there is a conductivity sensor. There is a load cell and then in the middle there's a microphone and the moment you begin to comb your hair, mine's not quite long enough, but the moment you begin to comb your hair it starts to recognize the way you're combing your hair is it combing too fast too slow too much force and then it's also listening to your hair and it's depending on the on the moisture in your hair plus its knowledge of the environment for Wi-Fi connectivity or Bluetooth connectivity it'll predict from the algorithms from the sound what is your hair health and over time it's going to give you a hair score and teach you to improve your hair score by recommending different types of Kerastaz products or different ways to comb and handle your hair. Is this a real technology? Does it work? Real technology that works. So the the algorithms were developed by L'Oreal's incubator labs the products and the app were developed by Kerastaz and then the actual hairbrush it's beautiful styling the sensors all of that technology is what withings does better than anybody else so we've got a everyday object beautiful design and we've put all that technology into this with so there's a PCB inside with the bluetooth bluetooth connectivity how about a battery in the handle and a whole bunch of sensors whole bunch of five different sensors and a long battery and a dock to charge no dock to charge to change out the battery cable and how soon is available how much you passed mid-year under 200 us dollars all right and this this whole system about a microphone listening to your hair that sounds crazy but it's it's real stuff it's real very novel science yeah we think it's we think it's proprietary we don't know anybody else who's doing this it's the world's first the technology on the algorithms developed by the L'Oreal incubator labs um and that's it so for people with long hair for people without hair with long hair with long hair right for long hair right thank you and uh yes for people uh you really need shoulder length hair lots of different types of hair you have to configure that in the app nope no i don't believe so no it'll uh what it will do is it has the capability to look at the local environment and it'll know if it's a high humidity day if it's a low humidity day seasonality and it learns that