 You that dance. You that boss talk one-on-one. What's that? Tiktok dance? That's right. I know nothing about that. It's a unique hustle. Check it, check it, check it. This is your unique hustle. This is your boy, E.C.O. And I'm here with the lovely, amazing official, Miss Jamaica. What's going on? Nothing, nothing. You know, my day will all go on. But first of all, let me tell y'all what I need for each and every person watching this show to do. First of all, y'all need to go over to our new Patreon channel and subscribe to our membership for a small membership fee because that's the only place you're going to find our full-length interviews after a while. You will not be able to find our full-length interviews on YouTube anymore. The only things you'll find on there is our clips, which they're very exciting. Don't get me wrong. But to get the full gist of anything, you have to head over to our new Patreon channel. So check us out, boss talk podcast one-on-one on all social media platforms. So click like, share, follow, do the thing. See you soon. Man, hey, man. Hey, hey, everybody. We got a guy here today, man. This guy here, man. Ever since we started, man, he's always been, he helped me a lot, motivated me in ways he did. You don't even know. Took care of boss talk one-on-one. We go over to a spot and do our photo shoots and everything else, man. He wake up all through the night dealing with me, man. This is my guy. This guy right here, he really is behind the scene. You know, I should be paying him for what they call that when somebody give you consultant. Yeah, I should, but I'm not going to pay him, though. Man, my boy Doug Johnson's in the building. What's going on, my guy? Oh, another day, another day. Man, it's so good to have you back on boss talk one-on-one where you belong, man. I was like, dude, how did you two pitch shell off? You two? And Jamaican just cut them all off. No, he's still there. We still have the clips. The ones that are there still be on there, but I think we just doing something just to, you know, really just to have different avenues so that everybody be able to see us everywhere. It's just, if you're a fisherman like I fish, you know, now I'm a fisherman of men because of the way that I believe as a, as a follower. But at the end of the day, I can say this much, you know, when I fish, I would, I drop one line here, I might put one over here, I might put one over there. Right. I'm trying to space out and make sure I catch it. You know, I'm trying to find something to eat. You know what I'm saying? But not only that. When you're trying to cater to everybody, because even on our YouTube channel, you have a lot of people who love the full length interviews, and that's all they want to see. But we're putting out so many clips that they're like, okay, when is the full one coming out for this? And sometimes the full one might not come out for a month, two months after we finish clipping everything. Right. So go ahead and pay for our membership on Patreon. You'll see the full length interview as soon as the clips start coming out way in advance. You see what I mean? Right. Because that's what you like. But you have some people who don't want to watch the full length interviews, they only want to watch the clips. Right. Because they don't have that attention span to sit down for hour to watch the whole thing. So we sort of separate our viewers that way. You know what I mean? Right. Right. Who like this go over here? And who likes this can stay over here. Right. Right. That makes sense. But you know, one thing about everything's a learning curve. We're two years in now. Right. You know, we came in this game blind, really lame, didn't understand, you know what I mean? Learning. Right. But then, you know, as you go, you just try to find different ways to reinvent yourself and to keep yourself relevant. You one of those guys that when it comes to keeping yourself relevant, I've seen you do so many different things. And that was the reason I wanted to get you on the show was because I keep seeing you reinventing the wheel, you know, doing different things to make sure that, you know, people are being seen, but also seen at a great quality. Right. So I wanted to, I wanted to tap into that tonight. You, I remember the project you did. Boosie gone wild. Boosie gone bad. Gone bad. Everybody want to make it wild though, but Boosie gone bad. Now, now I want to talk about that because last time I didn't get to talk to you after that event, but I remember going into it. I talked to you all the way up until the day of, right? But just give me an understanding of what goes into doing something, you know, on that level, because there was lights everywhere. It was so, it was so lively. You've seen it, right? The way that it was the room was lit, the way that the people were being captured, the way that the cameras was shifting from place to place. Just give me a rundown. What it takes to build something up like that. I mean, like I told Boosie that it was a million dollar house party. I mean, all bullshit aside, you know, we went in executive produce that with him. He was going through the stuff with Mark Zuckerberg getting shut down. They happened to come through my studio. I was like, Hey, we can set up a whole situation, pay per view, you know, uncensored, uncut, Boosie gone bad. And then, you know, we put a team together, got things signed contracts and then as the creative team was together, you know, y'all been out to the studio where we had the like 15 foot wide board. Yeah. Man, we'd have that thing full. Full. You know, and then this thing was like someone said Boosie baddies and it was just like, what? That's it. You know, so we, we, we ended up launching that last minute at midstream. OK, you know, and then, yeah, that wasn't even part of the situation because you love to plan ahead of time. You will sit down and plan way ahead of time. Right. So to have something that's coming like that, that's different. It tweaked me a little bit, but it was like the idea was like, yo, you can't move forward like we got to figure this out. Like this is, this wasn't thought about. This is such a brilliant idea. We got to push forward with it. You know, with that said, you know, it just gets into a situation where people don't understand how big this is. Unless you paid that $19.99. And let me tell you, if y'all didn't pay the $19.99, you missed out because that was one hell of a. And you've never done that like that before. We doubt, you know, we started messing with that, like with Erica, you know, when we did the Apocalypse, because we people don't understand we were producing live production way before COVID happened. So then when COVID happened, people are like, oh, OK, now we understand what y'all been trying to do this past four or five years. Yeah, right. So it was other things that we had opportunities that came up that we played around with, but going into doing a it was like a game show because now you got the Boosie baddies. You're going to have the Boosie baddie crowned. Boosie baddie Atlanta from Boosie. Yeah. You know, so there was there was a competition that they had to go through to win the Boosie baddie. Correct. You know what I mean? But I get it because I watched it. I did pay my $19.99 and I sit down in the back where my wife had it set up where I could be in the backyard. And I sit there and I watched and I because it was free up until a point. It did give a lot of weight to be a lot being given away. So I was looking at that concept like an MMA fight or whatever. Yeah, Billy. They'll be on there all day talking about the damn fight over and over and over again. And you're sitting or watching this shit all day long before the fight actually happens. Correct. And all that's free. But what they're doing is they're doing self promotion. That's right. So what we wanted to try to do is get it out there to the people, to his super fans, to show them the quality, right? That this is going to be a real, real quality production for the $19.99 and try to educate them and show them. And then boom at whatever time it was, cut them off. And now if you haven't paid the $19.99, you ain't seeing shit from here on out. Correct. And I remember it was getting a little dark outside on the back patio. And I was sitting out there. I said, man, I guess I better moving on in. So I moved it on in. Right. That's when I had to pay. But it was cool, man. We had a full blown production team from Dallas. There was, you know, it was all Dallas. Well, I heard about how many people. Prophecy filmed there. Yep. That's my boy, man. Shout out, Prophecy. KV. Yeah. How many people did it take to put something like this together? That right there was around 20. It was a crew of 25 people to pull that production live broadcasted. It was like Boosie broke into Channel 4 news and figured out how to run all the broadcast equipment. Wow. You know what I mean? So it was like high quality production, but Ratchet 1000. Anybody want to see it right now, they can go find it? No, we have it off now. I mean, it's this, you know, it's done. Like if you didn't pay the 1999, that's that's that's it. OK, I wasn't sure if they can still go pay $25 to go watch it. You probably can still watch it though, right? No, that's what he said. No, it's not because I mean, I guess into the technical stuff of things, but when you shoot something and you do an agreement with an artist like this, you can do it through that period of time. But then once that deal becomes video on demand, now you're talking and getting the labels and sync licensing right and all these additional costs that incur into leaving it up. Yeah, that makes sense. So if you look at the movies that he's dropping right now, it's all original content, right? So now he doesn't have to deal with the labels. It's it's his music, right? It's smart. It's smart. Well, when you guys, OK, you guys did it. Y'all did auditions here. Yeah, I remember the build up. Um, how easy was it maneuvering Boosie from here to there from room to room dealing with the setup with Brittany, Loso and Space Boy, right? Like, how was it getting them organized to even be able to situate them in the places you needed them to be because you had to direct this thing as well. Right. Right. Now, we have directed, produced, executive produced, correct. You know, so what happened on that Boosie was in, right? So he was like a kid in a candy shop. And so I'll tell you a quick story. I was like, hey, Boosie, we got to move some things around the house and everything. He's like, man, I already told you, move whatever you need to move. Like, why you keep talking to me? And I'm like, OK, so he takes off, right? Well, they take off for like eight hours and I have like four 26 foot box trucks pull up while he's gone, right? Yeah. And we made his whole bottom floor got moved down to the basement. I'm talking the piano, the dining room table, the sofa, everything, everything. I said, fuck it. He said, you know, I want to get back what he said. So that's what I was worried because he kept saying, man, don't talk to me. I already told you, you family, like you do whatever you need to do. So when he came back, I was sort of off to the side. He didn't see me and I said, two things are going to happen. Where's my whiteboard? God damn director. Or, you know, he's going to get on IG or some shit. And that's what happened. He was like, he's like, IG live. Booster got bad. Booster got bad. This is how I'm up fucking a million dollar house party. Oh, yeah. So he's like, he's right into it. So when he got off line and shit, he was like, man, why, boy, you don't get your thing in here. Yeah, man, if you go back and look at the footage, it looks like goddamn something was shot in L.A. You would never think that that was shot in his house in his, you know, 22,000 square foot of state. Oh, man, I seen it, man. It was like it was live, man. But what I want to know, OK, because when you're doing anything, if something going to go wrong, it's going to go wrong. Right. Tell me about something that actually went wrong and how did you do it during during that during the whole I mean, there's a ton of stuff like backstage. You know, when you got the common systems on and shit, you know, there's all kinds of chaos, right? But then when you go back and look at the actual production, you're like, you know, wow, you know, you can't see that. None of that chaos, even I mean, yeah. You know, you might have a couple of girls like, you know, they have a little bickering fight. Yeah. And then you're getting into they're getting ready to throw down and shit downstairs. You know, believe it or not, there was one that almost happened. But we had, you know, one hundred and fifty girls like, you know, liquor, catered food and everything. But they respected us enough. We handled our business at a higher level than these girls are used to. So they respected the situation hats off to all the boozey baddies. Right. Yeah. And they respected his house. They respected the situation. You know, a lot of the stuff was timing, you know, like we're so if you had to get a group of girls up there during the the free portion of it, you know, getting them up there on time and, you know, yeah, because girls are always late. Yeah, right. Right. So we had we had to run some like boozey footage and there were some people complaining about, you know, I'm here to see boozey gone bad, not not a boozey in concert live. You know, so that's how we sort of mask that issue. Wow. You know, so you have to have plan B where you got content where something goes wrong. You can pre-roll that content to keep everyone happy while you're fixing whatever's got to be fixed behind the scenes live. But you know that you have, like, although you fixing that and for us who watching it, we not seen anything happen. But some people who are there might be like trying to go live. Like, man, you see this mess they over here doing. How did you control that? So we have people watching that, you know, saying part of the staff, the crew, you know, you try to control that to the best of your ability. Yeah. And things is so people are like, well, people are alive was that's going to defeat the purpose of, you know, paying the $19.99, but it doesn't, you know what I'm saying? Like, you know, like y'all's audio here is icy. That's what I've always respected. And then the cameras and everything you all have in here, it's a higher level of production. Right. That's why I'm sitting in the seat. If it wasn't, I wouldn't be sitting here. Correct. I'm just keeping the $100 about that. It's the same thing within that. You know, if you paid the $19.99, if I'm involved in it, the shit's going to be high quality. And it's you're just going to get a better experience out of the whole thing. Man, I can almost tell when you on a, I can tell, like when you're doing something, because I've been watching it now with you. So for the time we've met, it's just a whole nother level when it comes to the quality of what you're putting out when you're producing. Man, we didn't check into that situation. All the production companies in Atlanta who like, who the fuck is this production company? You know, and they're out of Dallas. Mr. Muck. Yeah, Mr. Muck, because we didn't ask for anybody. Like we did the casting call. We didn't call the casting directors. We didn't do, we bypassed everybody. Yeah, you can do that when you, when you understand the business. But you've been doing this for a long time. So they should know who you are. No, they don't work like that. Cause I'm, I'm never on camera. Like y'all won the few really shit. I'm the only one saying that it was y'all. And then there's another company just, you know, saying what I jumped on because it's the other thing we have. But y'all are the first person I ever did an interview for. Right, right. Let me, let me just ask you, I want to, I want to ask you about you have a relationship with NBA young boys, you know, camp, right? You had some dealings with them. I remember me and you talking, you told me about driving them back to Baton Rouge. Right. Let's talk about that for a second. Because I, I, I mean, a white guy driving these brothers. How did that even end up happening? Right. That's the OG three, three. Yo, you already know what's up. Before the hundred meals. Before the hundred meals. So what happened? I mean, how did you end up doing that? Shit, he was tired, you know, we just got that, you know, it's like y'all, you know, it's like family in a sense. You know, but it's just a deeper, you know, relationship. So he was like, dude, I'm tired. I said, dude, I'll drive you out, you know, to Baton Rouge. And he was like, bullshit. And I was like, man, I'm gonna pack my bag right now. He's like, really? I was like, yeah. It was Sunday at like five in the morning. You know, we all been up, it's, you know, Sunday. Yeah. So he been out here Friday, Saturday, nonstop. And you drove back home? Yeah, you know, and then I get in the car, I get my backpack, course, they're, you know, they throw the white dude right in front of the driver's seat right off the rim. Like, I already know what's up. I didn't say shit. I was gonna say because the first thing anybody gonna think about is like, oh, you ain't gonna get stopped. Right, right, right. Yeah, yeah. I call a space boy, we made it over the Texas line. I said, we still good. Really don't know what's going on around here, but I know we're good right now. So, man, I love it because, you know, to build that relationship, did you ever think that he would be as big for his heels today NBA young boy? Yeah. And I've said it to people in like higher up executives in the industry and he's played his time. Bullshit, that kid has been hit as prime. Trust me. And that kid has put out more mix tape and albums than anyone. I think last year they put out like nine projects, dude. Everything they know, no one's doing that, right? And so, you know, he's just got a whole another work ethic about him. And then you got to stop and think he has not hit his full potential yet, you know, cause he had some legal issues and, you know, boom, that's gonna be a setback, right? But he beat that case. Yeah. And then he got out and then boom, you know, back in, then COVID hit, et cetera, et cetera. But then if you really look at it, that kid has never had a full international tour with Live Nation or AEG and he's never done a full American tour, North American tour through AEG or Live Nation. Wow. Right now he's still so many people favorites. Oh yeah. Because every time we ask him. And he's not on the radio and he's one of the number one stream. Exactly. So I'll argue with anyone about that shit because I've seen it in real life. You know, we live streamed, pay-perviewed him six years ago. People only know about that. We're the only ones in the world that actually broadcasted him live on a platform. Wow, where was this at? That was in New Orleans when he first got out of jail the first time. Yeah. And y'all were down. Yeah, it was a matter of fact. That weekend is when they crowned, or they chained, man, what's the dude that got in all the shit with him? They chained him up at that show and everything, dude. God, that's gonna make me. He got into it with the NBA young boy. No, no, no. He didn't get into it with him. It was like the, not getting into all that, but man, what's his name? Sorry, everybody. No, no, no. Sorry, 33. He from New Orleans? No, he was from Atlanta. He from Atlanta. And then he signed to the label. Okay, okay. Now I don't know who it was. God, that's gonna kill me now. That's gonna kill you, y'all. Yeah, that's, how am I slipped on that? I'm old, so it'll come to me after a while. After you, oh yeah, I remember that. But that's when he signed a young boy's label and they chained him up that night and then they got a double, like, I don't know, it's some like, because they sold out two shows back to back in House of Blues. So they got like some type of gold record plaque deal for signing out, selling out two back to back shows at the House of Blues out there. So right then I knew this kid, he's just, he's different. He's an anomaly. If you like him or not, I don't give a shit at the end of the day. That dude's, his streaming numbers are off the chain. And he, in my opinion, I still to this day don't think he's hit his full potential. I think it's been good for him to be in the position that he's at right now, because it's made him grow in a lot of ways, right? And mature a lot of ways. He's, you know, when he was popping back and got in six years ago, I think it was like, he was like 18 or 19, dude. Listen, I've seen this guy take his stuff off of YouTube. I've seen this guy write makeup on, he put makeup on on YouTube. I mean, his pictures start popping out. But then they start saying, comparing him to like a rock star, like kissing all of them, because that is a thing, you know? Like people- You think he's gonna cross over later on, switch it up and cross over? I think he already has. You think so? I know he has. That's what I'm saying. I don't, I think the more- He's a different type of artist. The more he matures, the more he's gonna, he's gonna go into other things that you wouldn't expect of him. And he's gonna kill it, no matter what he touches. What do you think his, cause I don't think any career has a lifespan. Right. What you think his is, career-wise? Man, I'll go, that's what I'm trying to say. I think it's, we haven't really tapped into it. I know, but how long you think it would be though? Like when an artist come and hit the spot that he hit? I think he's gonna be one of them Drake dudes and one of the, you know, Kodak blacks. Yeah, I don't think he's going away. You don't think he's going away? I don't think he's going in. I think he's one of the exceptions within the music industry that hasn't had to bow down to the masses in radio and shit. And he's got his own fan base, which is massive. Right. And nobody else like him right now. All he's gotta do is keep his head on Ryan and continue to mature. And I think as he does that, he's gonna reach his full potential. Wow. So, here we go. You know, yeah, he will reach his full potential because he's the NBA young boy and they love him. These young cats come on here and he can drop a song and they go to 10 million in one night on YouTube. He's different. He's a different type of guy. He is, man. I mean, who put out nine projects? Nobody. Only one did that with Master P and then when they did them 27 and then one, 28, okay, 28 in one year. That was in the 90s though. Okay. Yeah. Different times. But so let me ask you this, man. You had, what was that show that y'all had down there? Cause you had, I remember mode three rapping. I took some of that footage and used it too on one of my interviews just showing what was that show that you, when you first had Space Boy down there. Let's talk about it. It was the black, the black box. Yeah, it was the black box show. The black box show. I want to talk about that show because there was so many different people that I seen when you showed me the footage of them rapping in there. What made you put that together? And like, who are all, give me some names of some of the guys. Yeah, so we were, I was doing a, what they call it, an anime. Okay. They deal from Japan or something like that. And they had to bring American actors in to do the voiceover for the cartoon thing. And so I was in there for like two days and I was like, oh man, this is some cool fucking shit. I've always wondered how this shit went down. Yeah. And so by day two, I'm like, okay, God damn, this thing's taking a lot longer. You know, now I'm getting bored and shit. So now I'm like starting to think like, man, what can we do with all this shit? And that's where I call B Watts, man. I was like, yo, you gotta come here and bring your shit. And let me show you some. I think I'm on to something. Okay. And so he showed up. I said, bring the A-O-K at the time, forget what they call them now, but this is back in the day. And so they come and shit. And then we, I go live with it. And they were just like, what? You got rap city, the basement. I said, that's what I'm trying to tell you. And that's where, you know, that was back in 2015, we kicked that off. Wow. And it was just over everyone's head. So like I said, and I know I seen early on, I seen mode three come through there. Like, how was it dealing with him when he would come through and, you know, he was unique, you know what I'm saying? He was all about his business. He went on no bullshit. He was always respectful. You know, my hats are, we still got a bandana that he left in the studio. Wow. Did you frame it? We still got it. And I had his shadow box of shit, but we got, we still got the bandana and shit, space. You know what I'm saying? You know, and then we've always kept it, like y'all here, we're not for the drama and trying to get into the, you know, I'm not one to be like trying to be gangster and all that shit. Like I'm just here to provide a platform for people to better themselves and to help better themselves. We've always been on that shit. So when they, when they came, it was like being at at grandpa's house or, you know, they were always relaxed because we ain't trying to bring all that other bullshit around our studio to create that bullshit. So everyone in the city knows when they come over our shit, it's secure, it's quiet, we ain't on social media. We ain't posting who's here right now. Yeah. You know, you pull up to the back door text and boom, you slide in, no one knows who's there. Yeah. And we keep it that way. Wow. Always. So that way the artist, everyone feels comfortable. Like when the baby first came into town. Yeah. I remember it hit that was like, this is the next dude. I'm like, who's this dude hit, you know, the baby? And yeah, so, but he had that, you know, that grandparent feeling, you know what I'm saying? Like you're at home. Yeah. Yeah. That motherfuckers in our studio for like two weeks, people don't know that. Wow. I mean, you know. That's crazy, but at the end of the day, I could believe it because the way the place was set up and just the way, the feel you get when you come in there. Right. You know, my wife saw a milf. But you know, like when, when you think about like, like the talent that you've, you've been able to film. I also dove. Didn't you feel him down? Man, we feel dog. We, you know, we first started the whole thing is we, so we started in the black box show and we saw a potential, you know, nowadays they had the microphone that everyone's doing right now. Yeah. It's a music video. Correct. But people never fully grasped with us was when mode three went in there and spit them bars. This shit was live. Yeah. So if he fucked up, that was it. You know, it was like the broom sweeper. Yeah. Yeah. The pressure's up. Right. We give you like a rehearsal to come in and run your shit. But when we went live. Yeah. Man, if you fucked that up, you're fucking it up in front of, you know, 15,000 people. But that was the same case with the boosty gone bad thing as well. Same shit. You like to do everything live. Right. Well, he liked it live streaming. Because the engagement, you know, you're letting the people dictate, you know, how that, you know, like we played around with Erica, you know, like, do you want to do this song or this song? And so there's just different ways that you can do things that make it enter. I call it interactive TV. Yeah. Right. So if you have interactive TV to the fans, they feel like they're a part of the production. So that's key because now they gonna, they're gonna share reshare and the shit. She's going to go viral, you know, across the country. Wow. So you mentioned Erica, right? Erica and I see space boy with a lot. Like, were you the one that linked them together by coming through the studio? Yeah. Okay. So she would come, that connection was made. That connection was made and artistic. And then we, and then she allowed us to do some projects, you know, which to this day, you know, shit, I'm grateful. And you also have a good relationship, right? Yeah. Yeah. No, we just had a birthday, recently a birthday bash. Did you do the production on that? No, because the AEG has took over that venue now and there's just a whole another set of rules. So when she would come in though, how was it working with Erica? I have to ask you that now that I brought it up. Like, how was it? How was she working to work with? For as, you know, that was a time where y'all did that all in the studio. I remember even the BET. Right. That shot where they was doing the cipher, right? Yeah, they did the cipher. At your spot. At your spot. You know, we did the Jill Scott versus Battle at my spot. Wow. But it was cool, like with her working with her, she's a, you know, she's a, she's, you know, like genius. Yeah. You know, I mean, all bullshit aside, I'm not fanning out or, you know what I'm saying? Right. It's like, you know, when you sit down, she's so in depth about things. So it's, you know, I always say, like when you walk away from her, it's like the doves are following you, you know, to the car. Yeah. You know, it's intense sometimes. Enlightenment. Yeah. But there's that, you know what I'm saying? So that, you know, when you get a room of creatives with her, it just, it just feeds and things grow and things happen. And, you know, and then when you're done, you know, when she spits that vision out, if you could just help help her with that vision to execute, that's really the role we played in that deal. It's, it was always Erica's idea, things she wanted to achieve. You know, we were just, we were a vessel there to help bring that vision to light. So when I think about Eric, What was those numbers? I've got a question. I'd love to ask what those numbers was on Facebook, but you can go ahead cause it's still pertaining to Erica. When I think about Erica, I think about how unique she is in everything that she does, how she dresses, how she speak, how she, everything. So whereas as production is concerned, is she the same way as in she always try to come up with things that are like super different, like way outside of the box. And sometimes it might, is it hard for you to make that be a reality? No, you know, because I'm a pretty open minded guy. You know, there was like one thing that happened and she switched things up. And so it was just like, okay, so I'm not the fat kid that got picked for the, for the dodgeball team. So what you're telling me, I need to sit on a bench. Like, okay, coach was, was dude. You know what I mean? I'm a team player. And so there, you know, with some of the stuff that she has can be challenging, but it's always going to be worth it if he can figure things out as a team and to be able to execute those visions that are in that woman's head. Period. You know, so she was the one that really, you know, we worked our ass off. Cause, so I was going into the story to say that we had the, the black box show. And then how do we grow from here? So we would pull up to a concert that was happening cause you had local promoters, right? So we would pull up and say, hey, can we shoot your show? They would be like, yeah, they think we're going to pull up with some DSLR cameras. And we're pulling up with like half a million in production gear. They're like, man, what the fuck is this? Oh, what's it, man? If y'all don't want us, we'll just leave. And then they live, I would always have the cameras out so they can see them cameras like 20 Gs apiece, right? So they're like, oh man, fuck it, come in. So we really sort of boss hogging our way into the situation. So once we got in backstage, then I go up to the engineer and like, hey, we need a right and left channel from front of house over to our video village. And then we got sound going on and we ain't got no licensing, no nothing, right? And yeah, and we were getting like, Revolt television quality production. And we had to have shot 15 of these, right? So the first one we ever shot, who? Boosie, that was the first one we got our opportunity on. We shot Boosie here in Dallas and it was a crazy concert. Got phenomenal footage off the deal. And that's really where it started. And then people are like, well, why don't you have this on YouTube? You know, he's a dumb ass, he's doing all this production for, everyone kept saying for free. He ain't trying to make no money off this. Trying to get your foot in the door. You know, he damn right. So it's just a different level of business and thinking and I always stay true to that. And that, you know, when the time is right, I'll launch that deal. I can always go get a sync license and then launch this shit. And he touched on it like we got a whole young golf the first time in Dallas, ever in Dallas, his first tour. You know, we got the whole damn concert. It's footage that's never been seen and it's high quality shit. You got a lot of footage that's never been seen over there. I think, but it becomes a value. I remember me and Gutter TV was talking and the other day he was talking about how after, you know, Migos came to his door, right? You know, when it was just take off in Quavo. Right. The first footage of when they was talking to one now, they come back and they purchased that footage. You never know. There's a lot of movies and stuff that they do. So you can't play when it comes down to certain things if you don't want to devalue it. Like we don't need to let it go. There you go. We got footage on mode three has never hit the internet. Like exclusive shit. Are you holding onto it for what? If he wanted to do a documentary. Yeah. If they want to do a documentary and sit down and stuff like I didn't, I'm not a cloud chaser. So I'm not, you know, typical person. Like when he passed away, everyone trying to push it out. When they did that documentary, when they did that 50 cent thing on mode three, did anybody approach you about it? No, I wish they would have. Did you watch it? Yeah. What did you think? It was cool. I mean, I think it's cool that, that he was able to get some light on the situation. I just think that it could have gotten footage from you would have been even better. Yeah, there's no doubt in my mind. So I don't, you know, I'm proud of them, you know, the family and everything is, you know, to be able to, to keep his legacy alive for the community. Right? Yeah. But no, there's definitely, if we had some of my production footage that would have been offered up into that situation, dude, I've got interviews that are intense with this kid. Like it's just never hit the internet. Wow. That's serious. You know. And Rain, you know this. Rain? Yeah, definitely, definitely. That's my boy right there. Oh, Rain. Don't be stuttering right now either. You know how he gets, yeah, yeah. I just, you know, Alex, I wanted to talk with you tonight. Now I see the next up thing. Is it next up? The Dallas, what's the name of the Dallas? Up next? Right. Like you guys now, we come up to a point where you are now fit to produce something else. Right. And it's like. You're doing the production for it. Right. Like how did you even end up dealing with the production on that situation? Well, I want to go back first. Okay. You know, because we left off with Eric's deals. So we had to, we had to. Yeah, yeah, yeah. You're right, man. I wanted to ask a question. Cut me off, dawg. You gotta remember what it is. I can't even remember it now. I know what it was. It was, I wanted to know what kind of numbers that y'all did. Right. You know, and it was on Facebook. But I remember some astronomical numbers that we had spoke about. Right. And just how much of an impact did you, when you've seen that, it was like, damn. You know, that was our first time, right? Really. Our first time, but the second time that we did, she had like Dave Chappelle and all this. And she was like, hey, listen, I'm gonna let you do this again this year and we're gonna take it a step further. So the first time was like, she allowed us to do like three songs or something live. She's seen that next year. She's like, okay, let's step it up. And that, that were, you know, we didn't do any marketing, anything. It was like over a million people from all over the world hit that boom. Hit it. And then we compared that right at that time. Kendrick Lamar did a deal with American Express. They beat us by a million views, but the engagement that we had on that with Erica was stupid. It was way more. It blew them away. We didn't have no marketing budgets American Express behind it. And that's where I knew I was onto something. And I knew this was the future moving forward in a lot of ways, right? It's, you know, the pay-per-views are not meant for everything. I mean, I'll just put people on some game. Like, and I've been trying to make it happen. Young boy, you know what I'm saying? 33, you need to get this deal done. But just imagine, you know, NBA Young Boy tell all your listeners right now if we had NBA Young Boy house arrest concert for 1999, would you not buy it right now? Oh yeah. We break the fucking internet, right? Easy. So it's those type of situations that I see that what the artists and stuff are not understanding is that we're cutting all the TV networks out. We don't need them. Fuck, if you're sitting over here with 40 million fans, you know, if we can only type 5% of the 40 million, listen what I'm telling you. And it's big. And it's not unrealistic. And then people are like, oh, I wouldn't pay for that or I wouldn't do this. Well, you're not my client. Because some people feel like... You're not my target audience. I'm looking for the super fan. Because some people feel like, okay, you get more of a vibe when you're there at the concert, because you can feel the vibe a lot better compared to just watching it on TV. But you're offering them a cheaper price watching it on TV than if they went on to the concert. Be way more to pay to go to the concert rather than watching it on TV. But you're gonna give them a better experience through that pay-per-view. Like if you went and looked back at Bootsy Gone Bad, you would never see that at a Bootsy concert anywhere. That's right. And let me, we can all as a community watch Sunday football for free, right? Or you can pay $200 to go down the cowboy game, plus parking, drinks, food, whatever. I'll stay home. Right? Boom. Wouldn't you say you get a better experience at home on the flat screen than you do at the stadium? Now, hold on, you're gonna have two different experiences. As I'm about to say, it just depends on what you want to experience because I heard somebody talk about that earlier today. They said that if you want to go to the game, not for the game, then go to the game. Because that's really what you're gonna go. You're gonna go for the partying, the networking, the everything. That's what you do at the game. You don't really see the game. That's it. And you don't hear the commentators. Right, everything. The instant replays. And you know what I mean? So you're getting two different experiences when you go to the concert and when you're at home. Exactly. You know, me, I'm that dude that's at home, watching TV and get that experience. Wow. And I agree with you. So, and like I said, Erica Baidu is one of the largest, largest one of them that we have here for me. I go to the elevator in Vegas or Cali or wherever, and I'm gonna hear, oh, oh, oh, you know, you know, you know, I'm gonna hear that. No, so that's, so all those, so I was going back to all those concerts we shot and people were like, oh, they're not getting paid nothing. They're dumb motherfuckers, just that and other. But at the end of the day, that built our resume. So when we did sit down and we're introduced to her, this is what we've done. And that's what led that relationship grow. And she took a risk and given us a chance to do that. And I mean, I always will be, Erica gave us that first. Very grateful. I gotta ask you this, every time I go, we'll go to your office. I would see a picture of DOC. Shout out to DOC. We just had him on here about a couple of weeks ago. You've been watching that one? No, I didn't, you know, then you got to see that. Yeah, yeah, DOC, it'll be went hard right here. I just want to just dive into how did he end up sitting there and how did you even get that picture? With DOC? Yeah. It was just word of mouth and stuff that happened. Because I actually met DOC prior to meeting Erica. Really? Yeah. What do you mean DOC? Through some other friends and producers, because that's what he does. You know what I'm saying? So we had, he had come over and got introduced and we sort of hit it off and we went from there. But our relationship with him was always separate from our relationship with Erica type deal. Yeah, yeah, yeah. And then how we were introduced to Erica, right? It was through a totally different group of people and you know, but we've got relationships with them both. I can see that happening because they're huge, they're huge artists. They're huge legendaries, you know? So that makes sense. It's the formula. Hey, I want to say congratulations to Erica for getting the key to Dallas. Because I was really big, not to Dallas, sorry, to Deep Ellum. That's what they awarded her on her birthday and congratulations. Congrats, congrats, congrats from Boss Talk 101. Yeah, she could take that deal anywhere. So it's cool that she keeps out here in the community and stuff like that. I know, he represents Dallas like the fullest. Right, and then she just did the whole fashion, that fashion shoot deal was massive. Massive. But she just, you know, she's always, you know, she's- I love it. She's there, yeah, it's Erica. Let me, now we gotta get it to the up next, right? Up next. The question that I first want to ask about up next is whose idea was it? Who came up with the idea of up next? So the story behind up next is Half-Pump Films, which is- That's my boy right there, shout out Half-Pump. Yeah, I be on him too. That's my guy. He gonna answer that phone when I call. That's for show. So, you know, we- So he came up with that, the up next. Yeah, so the story with him, we met him back at the end of 2015, right when Go Ye was starting to, I mean, he was just getting that, Uh-huh. You know, and he'd come through the studio and I was pitching to him this stuff seven years ago with Yale and it's just, so fast-track seven years later, you know, my phone rings and it's, you know, it's half-pump. So I'm like, damn, what is he? I hadn't talked to him in a while. So I answered the phone and he was like, yo, just half-pump, what's up? And he was like, hey, remember that shit you were talking about seven years ago? Let's do this shit. Oh, so you gave him the idea seven years ago? Well, just in what I was doing on the broadcast production, you know, and then, you know, they've been watching, you know, the different things that we've done and everything and he's like, I want to jump into this deal and I want to sit down with you and make this happen. And then I was just, you know, I was like, of course, you know, man, I've been waiting seven years, I've been pitching y'all, you know what I mean? So I'm in, let's sit down and let me get a full understanding of what it is that you're trying to do to make sure that this would be a good fit for both of us, right? So we sat down at Boomer Jax like three or four times, had drinks and kicked back and talked about shit and boom, I was like, well, do you got a name of the game show and everything? And he's like, yeah, up next, you got the logo? Yeah, right here. I'm like, okay, I'm in. He already had all of it, he's already waiting. And then, you know, Space and I had our stuff and we did, and then coming off the Bootsy Gone Bad production wise and everything, I was like, dude, I can add so much input in how to really produce this thing at a high level. And then, you know, my thing right now is just to bring more people of Dallas together, right? So he'd hit me up, boom, then we reached out to Duffy, we locked Duffy in, we reached out to Bebe, locked him in, reached out to hit that, locked him in, reached out to Space, locked him in. Now we got- Why did you all choose those people in particular? We just figured it was a good fit for the situation. So there is, you know, people are gonna debate this shit and we already got trollers out there right now hating on the situation. I heard it was another show that was already kind of saying they was doing that, but not on the level you guys are about to take here. Yeah, and I heard a lot of people say, oh, I came up with that idea first. And I'm like, but it's not really- So that's why I'm sitting in this chair right now. Right. Okay, let's get down to this shit. Go ahead. Anyone that knows me, I'm not fucking around, I ain't taking no one shit, don't care what you had going on. You got dreamers and you got doers in society. The team that we put together are gonna execute and y'all just sit back and watch how big this fucking thing's getting ready to go. And y'all can hate on us all you want. And I'm not about that energy. Right. But I'm just saying, if y'all gotta get on and you're miserable, you know, everyone's got dreams, everyone's got da-da-da-da. And 90% of the people in the Dallas right now what they're thinking is this is like an artist showcase. No, we ain't ready to pull off American Idol with a little bit of rhythm and flow, you know, a little bit of each together. So that's what it's gonna be like. Yeah, it's a 30 person crew to pull this shit off. If you're talking a $2.6 million TV production film in the whole season one of Up Next. So this is nothing like anybody's ever done in Dallas. So you're bringing in people to audition and are they gonna be there and... Do they have to be from Dallas? Oh, okay. So yeah, so if you want to register to this deal, you go to UpNextLive.com is the process. You can see the commercial, scroll down. Then you can, you know, you wanna sign up, boom. You fill out the paperwork right there online, swipe your credit card, boom, you're in. For the auditions. So swipe your credit card, how much does it cost? So it's $2.99 to get in. So we came up with... So you gotta put some skin in the game. You gotta put some skin in the game. And then once you put that skin in the game, within a week later, you're gonna get emailed a artist, it's a beat pat portal. So we've gone to the top music producers in Dallas and we've had a team of people selecting, you know, producers scrolling through all these beat submissions, right? And then the artist is gonna have to pick a beat, write eight bars and come in front of that panel and impress them to make it to the next round. So when they come in front of that panel, so it's not like an audition where everybody is gonna come and sit down and, okay, you're next, you're next, you're next. No, just like American Idol. Like American Idol, so it's not like everybody's gonna be there and... Yeah, so that's where we'll have Bay Bay's gonna host the show. We'll have, you know, a top DJ in Dallas, right? That's a part of the show. So who's the Simon Coway? So then you're gonna have, we'll have a co-host in this with Space. Space's gonna be that dude like, play up while you're crying. That's what I'm trying to figure out. Who's gonna be that person? That's Space and then you got... That's not Simon Coway. No, no, he was a judge. Correct. So then I would say hit that. Hit that's gonna be that person who's gonna be that bad guy. Right, let's hit that. I think, like I said. But Half Plank's got his little way in there too. Then you got Duffy that ain't playing around, you know, you got the female power and they're right now him, you know. So give us a rundown. You got Half Plank. Hit that Duffy. He's a judge. Right. Duffy is a judge. Right. Hit that is a judge. Right. And Space Boy is just a co-host. Like a co-host. And then Bay Bay is a host too. Bay Bay is a host. Yes. Okay. And that's it. So you only have three hosts? That kind of thing? No, no, no. Two hosts. One host, one co-host and three judges. Not hosts, I mean judges. Three judges. So that's through the audition. You make it through the audition, now we go to the competition. Wow. And each competition is gonna have a unique boom that you gotta do, right? And then we'll have celebrity judges introduce weekly for the competition. So, you know, we're looking at some big, big names coming in to Dallas. That's where I'll tell anyone in Dallas that's hating on our situation, whatever. You ain't pulling these names. You know what I mean? You don't have these contacts. Yeah, hell no. How many people? I'm not even gonna let people know what that is, but rest assured you we were bringing in people, one guy just got a hundred million dollar deal. Wow. Like we're not fucking around on that. So you already have those names already put to the side of who's gonna be doing it. Yeah, where we've got people reaching out, we're in conversations with them right now. So it is a legit situation. We haven't picked out the winner. No, we haven't. You know, whoever we do pick in this situation is gonna be a superstar because they're gonna have to go through, I think it's two audition rounds and five competition rounds to be crowned up next. So. And then they just announced today, 10,000 cash prize. So if you pay 299, you got a chance to win 10,000 cash plus all the exposure you're gonna get out of this, plus the music videos are gonna be shot, the photo shoots, the studio time. And then we've got, we're in talks right now with major labels like big labels just for a single deal because someone might not want an album deal, right? So a single deal is a hell of a deal for the situation. And we're tying down the details with major labels as we speak right now. How many people are you all going to have to get to that round where they're gonna sit in front of the judges? So we'll go through auditions. Yeah, the auditions, like how many people are you bringing to that round? So the auditions. Right. When they win that, when it goes into the competition, it will be not down to 12 people. To 12 people, that's what I was trying to see. It will be not down to six and then it'll be knocked down to four and then it'll be, boom, you know, you're getting into the finals. Is there a max of how many people you're gonna cut off to be able to enter or is unlimited amount of people can enter? So right now our goal right now, which I wanna tell people too, because they're like, oh, why are they charging artists and this, that and other? What they understand is that like I was saying this whole season, if you look at it, it's a 2.6 million. We don't have no investors. There's no one that's put the money up for this deal. We're not signed to any major network situation. We're actually coming to as a community to bring all the assets of the community to be able to pull this shit off, right? So we ain't making no fucking money off this deal. And we ain't even gonna come close to it. But we do, you are gonna have hard cost in business like security, you know, this, that and other. There's gonna be little cost that, you know, we gotta generate something to help, you know, cover those costs for that. But the opportunity that you're getting out of 2.99, even if you just signed up for 2.99, you select the beat, you perform and you get ejected right off the show. When? Check it out. That auditions episode one. That's me. When you go on a competition though. So then South by Southwest, y'all know, and I know it was 600 to 1,000 to pick up a mic in front of 70 people and you ain't getting judged, you ain't getting no feedback, know nothing. Look, for 2.99, man, you're sitting in front of the panel of people that we have. If you like them or not, it doesn't matter. That's networking too. There's some of the biggest influencers of Dallas and then that episode's gonna make it on to the season filming. So even if you get ejected right out the gate. People will see your face. You got to perform on a network type show and get critiqued by Duffy, hit that baby in them, right? And then you're gonna be on the first episode run of the whole situation. If you don't make it, you can come back next season. Boom. Man. So how are we taking advantage of anyone to come talk to me like seriously? Now I think it's a great opportunity. I think you guys just have to start once you move the needle and start to do it. I think people will start to realize what they're in. Right. Sometime a lot of times people can't see it until the needle starts to move. So I am telling people right now, when this deal's done, there's gonna be a ton of people sitting there like, damn, I should have signed up for that show. Of course, that's what always happens. And that's what works, you know, whatever. But when you start to compare it to American Idol, the first thing I'm thinking about now is, okay, so when they get to that competition round, are you gonna offer wardrobe and all of that stuff? Yeah, so like, just say if there's a female, you know, then like, you know, Duffy's got her hairline and, you know what I mean? So yes, there's gonna be, look at the, whoever wins this is gonna be like a music makeover. I'm talking full marketing, distributions, sink opportunities, touring opportunities, cash prizes. And they don't have to be a Dallas local. They can be from anywhere? Yeah, we are allowing some people to come in, if they got what it is, like bring it, you know. So they can fly in there. That's the part, that's the part. But what we are doing is keeping it here in Dallas. Dallas while it goes on. For the people of Dallas, right? Right. I like it, man. And then if you look, we got 10 cameras, right? So there's 10 camera operators at Dallas. So then, you know, like, I wanna bring prophecy and help direct the show. A boy right there. You know what I mean? And then you've got the producers coming in, you got the DJs coming in. So no one can say that it's the same for the city and the same situation. We bringing the most powerful people that you can. You know what I'm saying? That have done, you know, I like to work powerful, but I would retract that. But I'm just saying like the people that are really putting on and trying to do shit for the city. If you like them or not. I like to say, you know, when I seen it, boom. You know, I was like, dang, it made me excited to see the way. Yeah, when that commercial came out, man, I was like, that's my boy right there. I already knew. I said, man, he back. You know what I'm saying? And I also wanna, you know, plug into a cash with a digital university. You know, he's another one, you know, excuse me and all the, you know, the cash has come in on this deal too is an integral part to this deal with Half Pine. And, you know, we all came together and then it just grew from there to where we got like a 30 person production team to pull this on. So it's not just Half Pine. I mean, we got a massive team of people that have dedicated, you know, hours and three, four in the morning, man, we're on Zoom to make this shit happen. So y'all knew when y'all put that out, you was gonna make people say, man, we wanna see what's gonna happen next with that. And then Half Pine needs this shit too. You know what I mean? Like, you know, he's a creative dude, man. You know, would you look at this and he got the little eyeballs? You know, he a marketing genius. I ain't gonna lie to y'all. And I'm gonna say to y'all, I don't care if you get mad about it. Little running should have been one of them judges, man. So, so. I'm off to play with y'all, buy a little running. Buy right there, play by little running. Little running should have been a judge or something. You better be on that show or else I ain't watching it. So we, so he was, he was and we, we had talks with him. Okay. You know what I'm saying? Cause man, I'm just saying, literally I talked to little Ronnie first. Oh, that's, he's looking boy. I ain't gonna, let's get the story straight. If we're gonna have a story right now. I talked to him and then, and then something like hat point called him on some shit was talking. He was like, man, I just talked to Doug. You need to call Doug. So really little Ronnie, you know what I'm saying? Connected the dots. I will say that. He connected the, if it wasn't for him, I don't know if we'd be having this conversation. Wow. Cause he connected that. That's my guy. He's that type of person. No, no he is. He comes and co-hosts my show sometimes. He connected the dots to the situation. And then that, now it's, and then we had him. We were thinking about having him on a judge, but Ronnie, man, a lot of people don't know about his writing. His writing, that's right. If they watch Boss Talk 101, they know about it. Right. So that's where we said it would be best to have him in the final. As a judge, yeah, later on. As the finals, I can't get too much into it. Yeah, later on. But as the finals four, I will say, they will be paired with the top producers in Dallas. And that's where, and I'll just shut up with all that. Yeah, yeah, yeah. All right, I'ma let you know. But he's gonna get plugged in and get, you know what I'm saying? Yeah, because you keep bringing up American Idol. So I keep on comparing it, you know, looking at that. You keep bringing up American Idol. No, he didn't. No, no. He did it earlier. But that was one turn. It's just like, did y'all have y'all watch Rhythm and Flow? No. I have. Come on. No, I haven't. I don't know. I'll tell you. You just saying that. Jamaica was like, I have it. No, I have it. And then you're like, hey, I can't say I have it. No, no. I'm gonna tell you I have it. Oh, you gotta go home and hug, man. Okay, so would y'all go home this weekend? You gotta watch Rhythm and Flow on Netflix. Just watch one or two episodes. Okay. And you'll see, you know. No, because what I was thinking about when you were talking about that, I think about how when artist development, when they reached a certain stage and you're on, no, that's the voice where they're on a certain team. I'm not gonna go there with you. When they're on a certain team and you develop the artist. Cause as they get to a certain spot, you're trying to develop them to get better and compete against each other. That's what we're doing. That's what people need to understand. That's what I'm thinking about. I'm thinking about, you know, like you bringing somebody like the Ronnie or whoever to teach them to help advance them in writing skills or in whatever skills that they have to move on to the next round and keep going to compete against each other. That's what I'm thinking. Am I right? Right. That's what it is. So whatever you were saying, you have a deal coming up on Sunday and that artist has got some stuff positive, right? When he signs up for up next, you can take all that music and throw it out the door. That shit ain't never hitting the TV show. Wow. So we don't give a shit who you are, right? So it's like, we care about when you come in, you're gonna show us what you got. Yeah. So that's what we're talking to people right now. Like say your gentleman that's coming in, he should sign up for the shit. All bullshit aside, but it's gonna scare some people off because you gotta have it. But what are the rules? If you're selecting a beat and writing them bars, and then you gotta come in and perform that new song to advance, I mean, we're really gonna find a superstar. But what are the rules as in like, if you've had a record deal before but you don't have it right now, you're independent or whatever, can you still be a part of this? Hell yeah, you can. You know what I mean? I was saying, I was saying like, I'll just say it. You know, Tay Money, if you're watching this deal, you should know it all the way. No, she can be a part of this. Hell yeah, she can. But then some people might look at it as being on fear, like that person has a leg up on somebody else. No, no, because when you sit there with Luke, when the whole community is watching, and then we're gonna have the back stories. So when she picks that beat, and then she in the studio with little Ronnie, and then she's being frustrated. Like, you're gonna capture all that shit. You're gonna capture that whole backstory. So anybody can answer this? Right. That's what you're saying. Right, and then when they get up and perform that song, I mean, you're gonna see if they hit that ho or not. You know what I mean? Hit that ho. Right? I mean, does this sound dope? The shit sounds dope. If it sounds trash. Where is this going to come out to? Where are y'all gonna, so when all of this is done. Broadcast. Yeah, so we're gonna broadcast. And when? Well, look at it as like a Zeus TV, right? And that's, you know, we want the, you know, we wanna be able to grow this, right? And I wanna get all technical, but we want, you know, hey, you can watch it for free, but you can give us the email, phone number, who you are, male, female, right? So we can have that data collection. That way we can get big sponsors next year to elevate this thing. You know what I mean? And so we're gonna have our own network, like Zeus, really, and then once we get through that, then we'll start. So what's the name of this network where we can go and watch it? So it's Violet. Violet, you know. It's on his production. Violet Productions. Yeah, Violet Productions. So that's where we can go find it. Yes. Will it be on his website or on where? Like right now, if you go to upnextlive.com. Okay. Okay, it will have all the information. You can subscribe to the newsletter, right? If you wanna stay up to date on what's going on, when this stuff's gonna be released. Right now, if you go to the website and click on to watch the show, you know, we have a landing page that pops up and it says like June, July is one, or July, August, tentatively is one, when we're gonna release the season. Oh, so okay. Okay, cool. Wow, I think that's dope, man. So, man, hey, man, I'm gonna tell you something. I think we got everything out of my mind. I wanted to make sure. And y'all gonna have to come out. Like when we get in the auditions, y'all gonna have to come out with the Boss Talk shirts and interview a couple of people and what they think. You know what, man, it's gonna be live because at the end of the day, whatever Doug doing, I'm doing. You ain't got to worry about that part, you know. Anything you need, you let me know. I'm Boss Talk 101 and that's Mr. Maker. Right. Hey, what I would do wanna say is I wanna make sure that I've got my point across that this is a television show. We're not trying to do artist showcase or open mics. And you know what I mean? And on the production side, you know, if someone's saying, you know, man, they're trying to steal our idea, man, it's like, no, like again, you got the dreamers and you got doers. Like we put this thing together and we're executing at a very high level. Man, I can't wait, Doug, I can't wait. But how I look on it is, yes, it's who did it first, but even though you did it first, it's who does it best. So if anybody's saying that you stole the idea or whatever, well, come with it, make up it, come on. But it's this thing, you know, like there was something I saw on the internet and it was just, y'all trying to steal our name and then it was like a totally different name, but it had the word next in it. And so then I'm like, do you own the, damn, what do you call it? E, the encyclopedia, the dictionary? Have you patented the word? I mean, did you patent the word next? I mean, you know what I mean? The reality is- You can always get that. You're gonna get it. I can tell you now that how many people that came at us about Boss Talk 101, not Boss Talk 101, but you, somebody, we was Boss Talk, we were gonna do this, we were gonna do that. We've heard that it's because of the way that we done it and the attraction that it got so fast and people have done that. But let me tell you something, you can go in there and hit in podcasting and you'll see all these different names, Boss Talk 101. But who do it like Boss Talk 101, man, with Mr. Maker, E-C-E-O, Money Moses, man, and all those vibe, coupe, watts, all of them on the back scenes, checking, Doug, you can't do it like this. And then you got to be me. Mr. Checkit Man himself. The Checkit Man is here, man. You can't do this, man. So that's how you got to look at it, man. And I love it, it's motivation. You know, I want to see everybody win. So if I motivate somebody to do better, I don't care what their name is, come on with it. And then I want to give a quick shout out to like Sharanda, that's part of our team, you know, KK in the mix, Sydney. Let's go. You know what I mean? Those are the real- Behind the scenes, man. Behind the scenes that I ain't getting that shine, that you know, it's usually where I am. And that's why a lot of people don't see me moving around or in interviews and stuff. I'm usually in that, behind the scenes, behind the curtains of everything, but you know, we've put around, you know, and hopefully haven't left names out, but we got a hell of a team, and they all putting in, you know, serious hours and a hard word to make this happen in the city of Dallas. Man, shout out to baby Duffy, and hit that. Hit that, space boy. And space boy, and hey, and have paid, man. Like I said, I'm so, I'm happy to see them, you know, getting to show their element, you know, getting to get their roses, so to speak. Baby, he gon' definitely shine. Oh, and cash. Cash for digital. You know, he's buying this up and down. Cash digital. Yeah, so man, just love it, man. You know, just the fact of everybody, man, I feel like it's a good movie. If y'all can pull this off, Doug. Right. This can change the water over in Dallas. I say if because to me, Doug, and you could disagree if you want to, but the music and the stuff that usually was happening in Dallas, I hadn't been seeing the music like I used to, for me. I can't talk for everybody else. I got my own damn opinion. I don't care what nobody else say. I see Big X the plug. He's one of the guys that I look at. There's a couple of guys that I'm kind of looking at, but nothing just, and I just say his name because the other one was like the little runnies and all them, they've made hits and they've done things and yelling and all them, but newly coming up, I'm excited about this. I want to see what you guys are about to pull off. I want to see the talent that pops out, man. Right. Thank you for coming on Boss Talk 101. I appreciate y'all having us out. Boss is talk. Even though I was late. It don't matter about you being late, you family. I'll stay this whole til tomorrow. Right. Check it, man. It's been another great segment of Boss Talk 101. What a Boss is Talk. And y'all don't forget to like and subscribe, follow us on Patreon, all of the everything, okay? See you soon.