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TEDxZurich - Matthias Lüfkens - Political Leaders' Use and Abuse of Social Media





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Uploaded on Oct 23, 2011

Political leaders are slowly warming to social networks, notably during election campaigns. But when votes are not at stake, just how open are world leaders? Do they engage their online fans and followers? Are they using and abusing social networks? Which of them should we 'like'? And which had we better unfriend?

Matthias Lüfkens, Head of Digital Media at World Economic Forum
Head of Digital Media at the World Economic Forum, Matthias Lüfkens brings the world to Davos through the innovative use of Social Media. Previously a journalist, he was Baltic States correspondent for Agence France Presse, Libération and the Daily Telegraph (1991-96); and later Deputy Editor-in-chief of EuroNews television (1996-2004). In 1991 he founded the In Your Pocket city guides in Lithuania, Europe's premier publisher and provider of city information.
Web: -- Twitter: @luefkens

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)


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