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Use weather data to personalize customer interactions with Watson Marketing

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Published on Oct 25, 2016

With Watson Marketing, you can now use the wealth of data from The Weather Company to add a deeper layer of customer engagement. Surface patterns between seemingly unrelated weather conditions and customer behavior. Then simply set up rules for omni-channel interactions that are automatically pushed to customers based on local forecasts. Let the weather help guide you to a stronger customer connection: http://www.ibm.com/watson/marketing

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