 For the Facebook and Instagram ad audience, there is a strange discovery that some of us have found, which is that the audience app database is slightly different in terms of whom you can target. So let me go ahead and share my screen and I'll show you what I mean by this. Like I'm in my Facebook ads manager audiences tool. I'm not gonna go from the start of this because I'm just talking about this issue here. So when you're creating an audience in Facebook ads manager, right? This hopefully looks familiar and you use detailed targeting. And so for example, and I wanna thank Joe Miller for alerting me to this strange, you know, discrepancy. She was trying to target people interested in embodiment or somatic therapy. And so she started typing in embodiment. And of course I start typing it in and there is no embodiment here, right? There's embroidery, embrace, embellishment. I start typing in EMBO, nothing. All right, how about another one? How about somatic? Okay, somatic therapy, nothing. Also Grace Yang also alerted me to a couple of others. HSP, you know, highly sensitive people. Can't target that here. What about empathy or empathic? Empathic empathy? No, nothing, empanada, delicious. But empathic, nothing. All right, now let me go ahead and show you Instagram. Okay, so I'm gonna go and show you my screen. Okay, so say hello to buddy, my dog. All right, let's go to Instagram and I'm on my profile. If I just go to my recent post and I click on boost post, let me show you the difference here. Okay, so here in boost post, I'm just gonna pretend I'm doing an Instagram ad. I'm not gonna go through with it, but I just wanna show you the audience. I'm gonna create a new audience. Create your own at the bottom, bottom, okay? All right, I'm not gonna worry about locations or age and gender right now. I'm gonna go to interests, right there in the middle. And I'm gonna type in embody, body. Okay, why is it not working? Okay, of course, now that I'm trying to show you, it's not working. But embodiment, maybe they've already removed it, but it was available earlier. Let me see somatic, at least somatics is available. So somatic, somatic psychology, those were not available in Facebook ads manager. What about HSP, Highly Sensitive People? There we go, HSP. Now, how do we know that HSP here means Highly Sensitive People? It's a very good question. Let's click on it. Okay, once we click on it, click on it. Now, it gives suggested interests, personal development. Because personal development apparently is connected to HSP. Now, let's try another one that wasn't available in the other one, empathy, I think. Empathy, right? Empanada was available, but not empathy. So there are somehow, and the question is, well, George, how do you find out these ones that are available here, but not there? I guess it's by chance. I don't know if somebody out there on Google has made some kind of a study of this and made a list. I haven't researched it, but basically these came from some of my Facebook ad students discovering this. So I hope this is helpful. And basically the question for you is, well, should you then use the Instagram boost post thing to reach certain interests that you can't reach on Facebook ads? Well, the drawback of Instagram boosting the post is that you can't exclude your warm audience. So those of us who are doing a more sophisticated strategy of separating warm and cool audiences, like, okay, I'm just gonna run ads to cool, I'm gonna run some ads to warm, and then the cool audience is gonna separate the warm so that I can get better data about who's actually liking my stuff. Because if you run an ad on Instagram, empathy, HSP or whatever, and then you get the people liking your post, how do you know who was in your warm audience and who was in the cool audience? You don't, you don't know. So for audience testing, this Instagram thing doesn't work. But if you just wanna do a very, you wanna use it as a blunt instrument, a very just broad, like I don't care about testing audiences, I just wanna reach some people, then apparently the Instagram database allows you some additional interests. So I hope this helps. And thanks Colleen for asking. Yes, you can only do the boost post for Instagram on the mobile. And now you might say, George, I know that if I boost post on Instagram, it still shows up in my Facebook ads manager, can I then edit it there for further precision? Last time I tried, I can't. Now you could try it because somehow when I boost post here and then I go in and try to edit. In fact, let me see if I can show you an example. When I try to edit, it's been a while since I've boosted a post on the Instagram mobile. So I don't know if it's different now, but let me see if I can find one. Let me see if I can find one. Instagram post, I think this was a boost. Okay. Okay. Was this a boost? See? Yes, this was a boost. See, I go to the ad set level and says this ad set was created on Instagram and cannot be edited here. Open your Instagram app to edit the original. You see? So I can't do the precision. Now, if I go to the third level, see? I can't even edit the, I can't edit the ad. I cannot edit the ad set. All I can do is edit the campaign. I can, I guess I can edit the budget a little, maybe. I'm not sure because if the ad set doesn't have some people sometimes the ad budget anyway, long story short is, yes, what we just show, I just wanted to show you on my mobile phone can only be done on the mobile with a boost post, but then you can't further make it more precise on the Facebook ads manager. So.