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Mobile Technology Takes the Lead

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Uploaded on Nov 7, 2011

As smartphones become an ever increasing part of everyday life, personal fitness is being revolutionized by mobile technology. Runtastic, an Austrian mobile application developer, is defining the future of how we use technology to exercise and train. In this behind the scenes look, we learn how Runtastic works with world-class athletes to build the next generation of personal fitness apps on devices like Windows Phone 7, and what their vision for the future of personal sports technology holds.
To learn how professional athletes are using mobile apps like Runtastic to improve their training, be sure to watch: http://aka.ms/runtastic2

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