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Published on Jun 15, 2012
A preview of what to expect at FES2012 in London on 20 June 2012.
Using biometric techniques from Player Research to hook up SBTV founder and CEO, Jamal Edwards, to video games and analyze his reaction to the gaming experience.
This is a biometric technique used by video game manufacturers and movie studios to understand how well their content is received by audiences. Plugging directly into the player's system provides a direct electrical readout of the level of engagement.
Find out more by attending the Future of Entertainment Summit in London on 20 June 2012, brought to you by Futuresource Consulting and Intellect, and hosted by Rory Cellan-Jones of the BBC. Find out more at http://www.fes2012.com.