Spoof of the Where The Bloody Hell Are You? Campaign for Australian Tourism.This is what happens when there's a slow week in our office.
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Media Enquiries: Dan Ilic, Downwind Media
Where The F***ing Hell Are You NEWS:
WE MADE IT TO WIKKI:
some enterprising person found this important enough to pop on Wikki.. good on em!
DDoS ATTACK ON DOWNWINDMEDIA.COM
Security team detected heavy DDoS attack, directed against website downwindmedia.com and firewalled host temporarily.
Your work makes me prouder to be australian than the tourism propaganda. satire at its best.
TOURISM AUSTRALIA: NO SENSE OF HUMOR
It's OK to joke about Australia. But whatever you do, don't try and joke about TA's latest campaign
TOURISM SPOOF NOT BLOODY FUNNY
A comedy writer has been forced to take down an online spoof of the controversial "where the bloody hell are you" TV ad after legal threats.
OPEN LETTER TO TOURISM AUSTRLIA
I checked out the spoof ad at Downwind Media's website (you know the link), along with 35,000 others in the first 48 hours apparently, and had a laugh. Didn't think much of it though, just a bit of fun. But your reaction set me thinking. Is irreverence really such an Australian trait when you tourism blokes were so heavy-handed? Can you really be such a fun-loving bunch with a great sense of irony (not like those Americans, eh) when you can't even take a joke?
NEW VERSIONS OF "BLOODY" SPOOF ONLINE:
Due to legal pressure from Tourism Australia, new versions of the "Where The Bloody Hell Are You?" Spoof are now avaliable from Downwind.Media's website. There are four new versions each has a variation of the musical score, one is a special remix by ARIA nominated producer Fatt Dex feat. the Crazy Bunyip.
TELL THE KIDZ
Yet another classic peice from the ever fresh media group.. DOWNWIND MEDIA
OVERSEAS REACTIONS (Thanks A.J., Sydney):
ERIK: (swedish) - Cool commercial. Really funny. Less funny TA lawyers. Thought the guys on the beach looked quite skinny so I'm up for it...
BERENICE: (French) -SO GOOOOOOOOOOOOOOOOOOOOOOOD. wanna come wanna come! when is the next flight! more seriously, ur friends are really good. really. i really have to come now. if its not fot the beaches the wildness and so on its for them (AND FOR U of course!)
HELENE: (swedish) - Hej! VERY good!! Enjoyed both the original and the spoof..! Not many nations would use that tagline but Australia does pull it off.. Brilliant! Please tell your friend!
TOURIST BOARD SLAMS FILMMAKER'S BLOODY CHEEK
(Daily Telegraph 26/03/06)
"The trouble is this spoof is that it's just not very funny" Tourism Australia managing director Scott Morrison said. "Through out the campaign we've maintained a healthy sense of humor"
More aussie comedy and legal issues:
Yes, my rascal friend down under has gotten in trouble again. This time, it's not the Muslims who are up in arms, but a company called Travel Australia.
Travel Australia claims that the music in the parody rips off the music in the original ad campaign. They're not actually alleging plagiarism, or maybe they sort of are, but essentially the claim seems to be, "The music from your parody of our ad campaign mocks our original music too effectively. Please cease and desist."
WHERE THE F******* HELL ARE YOU?
SYDNEY: It had to happen. Tourism Australia's successful spin on problems getting its "Bloody" ad through advertising gatekeepers overseas has helped spawn a spoof version.
BLOODY HELL MATE
Gordon MacMillan// BRANDREPUBLIC.co.uk
Created by Australian new media outfit Downwind.Media, it lampoons the beautiful beaches and girls in bikinis seen in the M&C Saatchi ad.