 Here we have the new Sony XZ1, and hello, super you. Hi, my name is Damian Stanzer, and I'm working as a product marketing manager for Sony Mobile in Germany. So the XZ Premium was already a big seller, right? Exactly. Very popular device. Yeah, after the MWC, we were really lucky. We packed in all new technology from the new Bion sensor camera, 4K HDR, the latest Snapdragon processing engine, tons of memory, and now we've packed everything in a 5.2 inch device. This one is the 5.5. 5.5, and that is the 5.2 version of it, right? Exactly. It's got the same chipset? Exactly. Same chipset, same features, same camera, same HDR display, so just in a smaller form factor. But not 4K, right? Not 4K, no. Because it's too small for 4K? Yes, exactly. So it's a full HD display here, and we can see every content that you want to shoot or take in perfect condition. So for some people, 5.5 inches too big, so there right here you have just all the different colors you have. We have black, we have silver, we have blue, we have pink, and that's also the reason why we said, okay, we need to have something in a smaller form factor, which does fit maybe even more people, so who are not technology leaders but want to still have the premium package in a smaller form factor, that's why we have the 5. Can we take the premium away? Sure. And then just show them. So it's a... The idea of the design is zero? Exactly. We have an aluminum frame, we have antennas here in the frame built in directly. We have a USB type-C connector, we still have a 3.5 inch audio jack, and we have of course the camera on the back, like here, still with LXC. How do you do this 3D stuff? Is there another sensor here that you can talk about or... No, we have some pretty clever guys sitting in our software engineering. Yeah, it's software, it's mathematics, and it's calculation with the help of the camera sensor. Because it knows you're moving, it knows where you're moving, you can sense that. Exactly. Very quickly it makes the 3D, right? Exactly. And the good thing is also that we have a stacked memory on the camera so that all this information that is taken from the image is already collected and being processed on the go. And that's also the nice part of it, because after that you are easily able to create that 3D rendering of yours. And everything is called 3D Creator, which we have here as a separate application. And if you have this little lady, you can see her, even with her hair, perfectly designed and even if you zoom in, you have all the details of her in a 3D scan. So this helps to be possible because you also have the world's best camera for a smartphone, right? Exactly. The stacked stuff you're talking about. Yes. Otherwise, other smartphones can just get this app. No, that's also our advantage in terms of 3D scanning. We might know some other vendors like Google who do a special technology with infrared scanning, but we do all this with just our Sony camera. You do project angle with your camera? Exactly. So soon enough maybe there's going to be more than only this app? Yeah. Maybe you're going to go around the supermarket and scan the supermarket and... Yeah, why not? And you maybe have heard the latest Google AR core announcement. This might help to create even better augmented reality content then. You can give vision to blind people, I think, so that should be something you should start doing very soon. Exactly. You have it. You basically have it. They can put it on their head and they can get audio feedback, they can walk around in the room and they can know where they are. Exactly. So technology finally becomes really helpful for people that need technology. Indoor positioning is going to be huge. Exactly. It's going to be whole new layer on Google Maps, right? Yes. It's coming. Yes, it's coming. We can just be indoors and know where you are. Exactly. We have an indoor positioning solution over there also on our booth. It's called Nimbue. Is it based on that phone only? No, no, it's not based on this kind of technology but it's really important that these kind of features are coming next. And then 5.2 I think is quite common, but some people want even smaller. Exactly. So how about the smaller brother, they set one trumpet, exactly. Same feature set. Yeah. Same USB port, also 3.5 audio jack, fingerprint on the side. We have Qualcomm Snapdragon 835, same camera, you can check if the brightness, you can even go higher. Sure. This is Bravia display. Exactly. It's a luminous display and shows all the nice color contrast and sharpness and everything that you need on a 4.6 inch display. So the best 4.2, the best 4.6 in the world, right? Exactly. We are the only true compact vendor out there. Everybody knows that and this is our commitment that we will stick to this kind of compact form factor without any feature loss. Nice. And how soon is this available next week and this is available this week? Exactly. Exactly. So in the next three weeks we will have both devices on the market so that we have the perfect trio depending on what is your favorite size, 5.5 inch, 5.2 inch, 4.6 inch, no matter what you have the same chipset and the same camera, same features in all three devices so you just choose your size. And the price is going down a little bit for each size? Yes, of course. But you don't announce the price yet, right? In Germany we will have retail price of $699 and $599 of this device. And the bigger one? The bigger one was at $749, so yeah. Two, these new models are Xperia XZ1, 4.6 inch, XZ1 compact. It's very quick, easy to do and the result in a very high quality render. You can scan your entire face or head or object like food in either 180 or 360 degrees within a matter of one minute. And it's really easy to edit this 3D data to create your own 3D avatar just like that. I'm turning into anything now, right? I'm proud to share with you that these will be the amongst the first smartphones in the industry to be launched with recently announced Android 8.0 Oreo.