 Hey, so we're here in Shenzhen. Hi. Hey, hi everyone. So who are you? So I'm Laurent Le Pen and I'm a co-founder at Oakland, my second company after O-Mate. All right, so you do an O at O-Mate. You put O. Yeah, yeah, you see O-Mate, Oakland, whatever. What's with the O? It's starting everything with an O door actually and after open and after Office, so here we are in our office. And this is our new product actually. Yeah, so This is the best toothbrush in the world. What is this? Yeah, I would say it's a Glimpset what the toothbrush of the future will be, you know, can we unbox it? Yeah, that would be that would be that would be yours then If you want even to try. Yeah, but you have one that's already unboxed Look like I make your unboxing for you. So So, yeah, there's very this has been and for some time now we use this kind of of box design Whoa, it's even like it seems to be Gold silver white. It's really like it seems to be a luxury Yeah, we make it like a premium, but it the first actually smart toothbrush with a with a display and That will give you like information about your brushing and everything. Is it ready to par on? Yeah, sure. No, so let's Let's take off the sometimes it always comes with some power some juice Yeah, yeah, yeah, because people are eager to brush their teeth When they get the what it is. So you need to pair with the with our Auckland application And is the same actually for all our model and that one is just for the people actually would do not want to use like Applications are some people they don't want to to customize their brushing plans through the application so they can directly do it Through the tiny displays that we have what can you do with the display? So right now, okay, right now is locked. So let me let me just a fingerprint. No, nobody uses your toothbrush without your permission No, no, but that would be your soul. Okay. No, it's unlocked. So let me let me just you know You can you can select some cleaning cleaning plan, you know, you can which let me let me just make it Okay Yeah, we put like so first it needs to be paired It's better if you pair it with an application so you can customize and after you can have some information about About you know, like oh you did well or bad good job. Yeah, good. You get a score and you get a score Yeah, you can see it as a I would have says a few bit of the but it's better to say the Rwami How's a maze fit of the of the toothbrush so so that means you have accelerometer sensors in there You can actually see how people use their toothbrush. Yeah Yeah, exactly. I actually so Yeah, some of our design team come come come You see we're back to yeah, actually we started with the Oakland one three years ago We got like some awards design awards pretty cool. I see it everywhere. You know, I'm going around different countries I see the Oakland you are getting doing good business. Yeah, we actually we There's not I can we we can say how big no, no, no, we can tell but we did actually Achieve like rich as it was a big milestone last month. So we we sold our millions Smart to his Russia all category together. So it's like a few we have four models today So and our best seller is still Oakland one. Whoa. Yeah, Oakland one. It has been big. Whoops. Look, so Somebody I show you around. No, this is our main meeting room the lunch break sleeping break. Yeah, true But here is our main meeting room That's where we spend time to speak about on your products. I What I can show you some of our design team over there Design team is more fun. What's happening here the way on the wall. Is this all the parties you have? Yeah Yeah, yeah, somebody's some I mean some team moments from Chinese new year to How long time you've been in China? So myself 12 years I will be I do my full cycle of zodiac sign this year Is it yeah, which zodiac sign? I mean the Chinese one so the 12 which one is the next one the next one Would be the mouse? I don't know. All right. So, yeah, here's a summer for design team Engineers yeah relaxing a little bit. That's why we'll go for we'll go for lunch now. So What kind of engineering they able to do? So what you like you you innovate in the toothbrush business Yeah, so you see I you remember last time we we met like long time ago now Maybe 12 years ago. We say we try to figure out when it was but our first video was for our mate six years ago and I was I was coming from the mobile phone design industry, so You can see it at that time back from Phillips mobile We had also like our Apple or Google or Samsung, you know And the big one in the toothbrush market, they are called Philips or will be you know, that's our Apple on Samsung there So all we know that is that we we created some patent on the sonic we use like sonic technology Not just like a Philip sonic you have stronger Sonic happening. Yeah, we we also have like a customized, you know, like a vibrator sonic vibrator Which is like very powerful. So it gives you like a very strong cleaning And then our main differentiator is that we created a way like to customize your brushing plan and this is totally unique It's not just a question of little, you know, like a mode that you put like a massage or cleaning or you know Us what we did we customize really deeply and we open like everything for you to customize The level the time and at the end you create your own brushing plan So this is totally unique because we all have different set of teeth We all have different needs. We all have different old care needs. So at the end, that's what we do And so you can even instead of having level one level two level three level four You can all kinds of Graduations in between or you can like go up and down or you can customize your plan So basically again, you can see that on all the Auckland toothbrush that we have sold to date you can really see it as a Potentially like we have as many as brushing plan as we have Toothbrush sold in the market now. So you can really build your own Experience what you want for example my wife. She will say oh me. I'm okay with two minutes and 30 second You press the button then he's down you you brush He will he will do like different sequences and me I will go okay I will do three minutes and it will be different sequences different level different style Because you kind of get a little not kind of like a beep or some kind of thing where it recommends you go to the next Stage so you go from left and then right Behind we really tell you first we'll tell you like scan of through the app We'll tell you like tell us a bit about a bit about more about you so about your your teeth condition your eating habits, etc and Based on your answers we will we'll promote one plan, which is already preset But after if you feel like this plan is not great for you You can still fully customize you have access to change all the parameters by yourself That's really that's what is unique about Auckland and after the quality level also We really raise a bar. So we use like crazy premium material on on both from Auckland one actually we started with a pedex on Dupont and You can find the heads Filaments like the bristles yeah, so it's high quality materials. Yeah, it's very premium one Yeah, it doesn't end up in your mouth Yeah, and it's called diamond cut so you see they are not not just like a Little filaments like putting one by one. They are like there is a real pattern which is Proven to be to be better for your for your teeth I really like using level four, but is it maybe too strong for some people like is it dangerous because it's so strong Yeah, the beginning. Maybe you you can be you can Experiment a bit and no one know better Your teeth than yourself. So you know what is what what will fit and the gum so yeah Some people may have so you can really Customize that according to to your teeth condition and on top of that we have like crazy long battery life I don't know if you I don't understand this. Yeah, I don't understand. I'll go traveling I use it from nearly like two months and still going possible My Philips was pretty much like a week or something. Yeah, we So we use big batteries. So that's and we use very premium batteries with high density ratio, you know like compact ratio You battery level so it's very condensed and Some all we we can achieve up to yeah on the Oakland one. It was like two months on the Oakland X well one month without any problem So if you if you use it two times two minutes a day, it will be two months without any problem That's so cool. My my Philips after two years or so. It's pretty much dead. Yeah How is the life time of that battery? I'm still using my Oakland one prototype of three years ago So, I don't know we will see I mean we are three years old companies So what about the day? Maybe we're let your mind kind of runs out. What do you do? Yes a cycle of the battery But the the good thing also about what Oakland is that they are very affordable products So because we are backed by you know by Rwami, which is also like have a Xiaomi DNA So we are used to do like very premium product at a very affordable price. So you can maybe upgrade to the new one You know, so right here you have your tips. It's still the same tips as the other models So yes, they are all same as the heads are all Compatible for all our models from Oakland one Oakland SE Oakland air Oakland X Oakland X pro they're all compatible And if they want or couples they can if they want swap these every day and just use one toothbrush Yeah, is it possible that the app will support multi-user? No, so yeah, you can do that. Definitely, but The app needs is really is really according to you. You can ask these guys. Yeah multi-user multi-user. Yeah, that is That's a good idea. Not good. Maybe for business, you know Let's try to have because it's still a toothbrush. We say like and no one you don't even share your truth, right? I mean no more to the right. I know you can change the head, but it's still a toothbrush But consider that Netflix for example, everybody shares the Netflix account and they are a hundred billion dollar company So maybe the sharing thing is not a negative, you know Yeah, you want people to be hungry for more toothbrush Yeah, and if you have to share the toothbrush you really want to have a second one. Yeah at the end of the day Business model is a recurring revenue with the heads like anyone in the in this business, but also on that we are the heads are very very affordable like compared to Yeah, we are very useful like six months or something no Well, we recommend every two months you change your own you change every two months the head But it depends how strong, you know, you push two months depends on people. What does it do? And after you can find them anywhere on, you know Gearbest is one of a good partner. We have like Amazon, etc. It's not too expensive but about a bunch is Average usually we sell them by two and it's like less than ten dollars and you you know That's the price of one, you know, I think you can consider the business model of partnering with the dentists And then boom you you get linked up to the dentist that specialized you should add cameras in there Yeah, next actually we are focusing on a very exciting new segment That we are working also as well on omate for several years like it would be the kids and this is excited I have two kids myself and I want you know, it's very hard, you know to tell them like you need to brush We all remember that you know parents would and when we were kids all self when you know to brush artists It's a habit. It's a routine that needs to be teached by the Toed by the by the parents. So our next product would be focus on kids So kids smart with brush coming soon people live longer and longer It's really important to care take care of your teeth because if you don't take care of them Yeah, the natural way would be they fall out when you're 50 years old You have to take care take care of your kids and Oakland is there for you. All right