 But I look at YouTube here primarily, and it's a juggernaut, right? Google bought them for pretty much pennies on the dollar. The dollar's like, it's the cheapest acquisition ever, what? One billion. It's like ridiculous. Now it's not one billion, it's far more. And so for me, it's like, I kind of see the decline of YouTube recently. I've been on the platform since 2010. So it's been coming up almost 10 years, a decade. I'm curious, I want to say hard, but I find it really difficult to see how another platform can come around and kind of, I want to say overtake YouTube, because this is a cognitive dissonance I'm having. I'll give Facebook as an example. You have, well, one Facebook gets Instagram. So you have Instagram now, what's called a WhatsApp? Yeah. So they have this whole ecosystem of control and either or haven't really been involved into the potential. Like for me, I look at Instagram, this is it. And then I ask, what? That's it. Like nothing really crazy. It was Snap, Snapchat that comes around and creates new types of behavior. I want to say new, but creates incentives for different behaviors with the stories and erasing videos. And then Facebook's like, well, if I can't buy you, since I have ungolly amounts of money, I'm going to copy you. So they start copying what Instagram stories, Facebook stories, yada, yada, yada. And then you as a new and upcoming company, A, you don't have the Lindy effect. You don't have the money as Facebook does. You don't have the users. Facebook has pretty much free users. Their cat ratios probably, who knows? Free. Free. Free. Free. Yeah, exactly. And so unless I'm getting funded by SoftBank and I have like $500 million in funding to be super aggressive like TikTok does, I find it difficult to see how a new platform can come around and kind of dethrone, let's say YouTube, because if you and I create a new YouTube competitor, whatever, and we have really cool new features, like we understand a new subculture of psychology of users. But then YouTube's over here with like billions of dollars in the bank and like even Amir, thank you so much. I'm just going to take this feature now and implement it. That's kind of what I've been paying attention to recently is how do new startups in this day and age of like goliaths like Facebook and like YouTube kind of compete? That's a very good question because I ask that questions every day. Yeah, you got your venture fund or the YouTube killer. That's right. Yeah, I have to look at it as like, are you going to, you know, you pitch to me about this and that and are you sure, you know, what if I ask those questions all the time, I say, what what if YouTube, you know, or, or, you know, whatever comparable companies are going to be copying you and doing the same thing. Yes. Right. Right. What I what I believe if it is another copycat of something, it's difficult. So I have seen companies have pitched to me and say, oh, we are going to be YouTube for fashion. So we will only allow, you know, fashion bloggers to go on. I'm like, okay, but what's what's the difference then, you know, to just go search for all the fashion bloggers on YouTube? What's the difference? There's no difference. Right. So there are companies like, oh, we're going to be doing, you know, a shopping app very much like Instagram. Then I absolutely what if Instagram layer shopping options, which they do, you know, so what's what's the advantage. So I think a lot of these kind of innovations, it's just a derivative of what some of the existing behavior is. It's extremely difficult to kind of break that mode that these ginormous company has created is exactly what you said. You know, they have all these, you know, users and they have all these money. If they want to just kind of like copy it and make it nicer, they can totally do it. So I think, you know, the innovation that I'm I think will happen. It's only when people try to look at a different behavior that people really need. So one of the things that I'm actually very interested in is blockchain. Someone is, you know, I wouldn't say pitching me, but we were casually talking, but I'm pretty sure there must be many projects out there right now on the blockchain that's doing this is how do we use blockchain and make use of the consensus nature on a blockchain to actually fight fake news.