 You know, 1999-2000 was marked by, for the first time for ICANN to bring out new registrars. There used to be just one registrar, Network Solutions. I used to pay $100 a name and I had 3,500 names with them. And Network Solutions would, I mean, my postman knew Network Solutions really well because the way Network Solutions invoiced me was to send me every year one envelope for each domain name I had. So I received every year 3,500 envelopes from Network Solutions, which of course had $100 a pop. I mean, they could afford to send a thousand of those and not worry about it, right? But I remember going and registering, creating accounts with register.com and creating accounts with Domain Bank and there were 4 test-bed registrars, I don't remember whether the other 4 were, but that was a seminal moment because the moment was not about all of a sudden there was competition. The moment really was, there was actually choice for the first time and you're not stuck with just one place that does everything, right?