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Published on Jun 8, 2012
Football Championship will take place in Ukraine in June. Country looks forward to host the biggest football event in our history. Many brands are already strongly connected with football. Local chips brand Lyuks aims to build connection with football in short time. How to stand out of all the media buzz connected with football and get maximum profit of hundreds of thousands fans which will visit Ukraine The core idea is to plant potato that is used for chips production on the main football stadium of Championship.