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Björk Mutual Core - Times Square Midnight Moment

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Published on Mar 1, 2013

Midnight Moment to Feature Mutual Core by Björk and Andrew Thomas Huang. Edited for the Times Square Screens, this will be shown for March 2013, every night from 11:57pm — midnight. Midnight Moment is organized and supported by the Times Square Advertising Coalition in Partnership with Times Square Arts. MUTUAL CORE is sponsored in part by Streaming Museum for the Nordic Outbreak exhibition, with permission from MOCAtv. (video courtesy: American Eagle Times Square)

Each night, Times Square becomes a digital art gallery through dazzling visuals on select billboards and newsstands. Every show begins at 11:57pm with a "countdown" that signals the start of the 3 minute nightly presentation. Content changes monthly; selected works are announced in the weeks preceding the start of a new show as are the exact signs participating in that month's selection.

The following digital screens are participating in the March "Midnight Moment": ABC Super Sign, American Eagle Times Square, Bank of America, CEMUSA, City Outdoor, Disney, JVC Screen, NASDAQ, Spectacolor HD129 / Times Square Museum & Visitor Center Marquee, ClearChannel HD128, Spectacolor HD127 / CNN Screen, Times Square Museum & Visitor Center, Viacom North & South (SL Green Realty) Thomson Reuters, and 7TS (7 Times Square).

Courtesy of MOCAtv/American Eagle/Streaming Museum/TSAC

The Midnight Moment presentation of Bjork's "Mutual Core" directed by Andrew Thomas Huang, is part of the New York City launch of Streaming Museum's "Nordic Outbreak", an internationally touring exhibition of leading contemporary Nordic artists accompanied by public programs and social events. nordicoutbreak.streamingmuseum.org

Midnight Moment to Feature Björk's Video for Mutual Core, Specifically Edited for the Times Square Screens
Monthly Program is Organized and Supported by the Times Square Advertising Coalition in Partnership with Times Square Arts
March 2013, every night from 11:57pm -- midnight

(New York, N.Y.) March 1, 2013 ---- A video by internationally acclaimed singer-songwriter Björk will be shown every night in March as part of a synchronized program on over fifteen of the largest digital signs in Times Square. Björk s work, Mutual Core, will premiere just before midnight on March 1st and play throughout the month as part of the "Midnight Moment," a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts.

The "Midnight Moment" is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night. The program, formerly known as "Times Square Moment: A Digital Gallery", premiered in May 2012 and is organized and supported by the Times Square Advertising Coalition in partnership with Times Square Arts, the public art program for the Times Square Alliance, with additional partners of participating sign holders and artists. Past artists featured in the program include Robert Wilson; Tracey Emin; Seoungho Cho; Vicki DaSilva, Surabhi Saraf, and Elly Cho; Erika Janunger; Takeshi Murata; Bel Borba with Burt Sun and André Costantini; Brian Gonzalez (aka Taxiplasm); and Yoko Ono. For more information on past projects, please visit http://www.timessquarenyc.org/times-s....

Streaming Museum produces and presents contemporary-themed exhibitions of international multi-media arts, innovative ideas and related programs to a global audience via mobile devices, a network of big screens worldwide, and at cultural and public centers. Since its launch on January 29, 2008, exhibitions have been viewed on big screens in over 55 cities on 7 continents. Programs are generated in collaboration with a variety of cultural and educational organizations, prominent and emerging visual and performing artists, curators, and visionaries across fields. StreamingMuseum.org

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