 I just put it every week and I've been consistent over the last couple of years of the summer and I came to that conclusion because I don't want to waste posts where people are not engaging so in the summer I'm kind of more you know just kind of keep a low key because not a lot of people just not engaging in it so and up to early June, June I post content and then I start again in August and then during school year more you know topic of the week or this and that or about about to bring something up that is a topic of the week so I try to be consistent I have been consistent for the most part I think towards the end of the school year I wasn't as much but I think it does make a difference because I think it does help keep parents engage potential parents engage current parents it's disconfirmation that okay I'm in the program I want to be at I want to talk about a topic that resonates with them so so yeah so that's something that that I've been doing and I'll continue what I've been doing a lot also I've just been reposting you know like really that post a year you're gonna have I just repost it because some that are they've seen it they may forget about it or they just need that refresher information or some that are new to my you know social media you know they haven't seen it because you know most of them don't they don't scroll back and see everything so something I posted a year and a half ago it's still relevant so I saw I posted so yeah I think posting content is important I think it gives people an understanding where my philosophy as a founder of this organization is my wife has told me people tell me you shouldn't be posting that's like no you know what I am because if someone doesn't like it they're not my ideal clients think that I they're saving me time yeah because you'll just be unhappy working with people that don't want to be there I would encourage you to keep doing that like because you can't help everybody okay you can you know and interesting enough I rather I rather work with someone that enjoy working with charge them less yeah then charge someone more that you know they're they take short term or they're just not pleasant to work with like I really I rather charge less there's I mean due to everything that happened there's been a couple of parents I've been giving them like really good deals it was almost like a two for one right his parents I mean they're pleasant they're they're nice to work with there's like I love working with them they're like I want to keep them you know so sometimes I just use my better judgment and I I mean I don't make decisions just on money only I mean obviously that's important I need I have a business to run but I rather work with people that I want to work with they want to work with me that I can see that they they they value working with me and I enjoy working with them they listen their kids listen they're supportive that's to me that's that's more important than just getting high price client that you know they want to go all over the place I've told them even in front of mine says like I would not work with certain people that all they just hop around from programs to programs I don't mind having kids go to programs in fact any any the child or you know adolescent in my program if they're at a higher level up I'm all for them going and training with other people because that's I want to build them up but someone who doesn't give me a chance I don't want to work with them you got to give me a chance and see what they need to work on so what I call is people that are club hoppers they just hop a place a place a place a place you know I don't want to work with those people right it's funny you're just talking about the club hoppers I was talking with a parent this was like on a sales call a couple weeks ago and and she was like well she was like can we just like come train like once a month in your program and I talked to all parents on zoom so like I don't do anything over the phone it's I always see people when I talk to them and and I just looked at her and I go well how how do you think we're going to help your child if that happens and she was and she was like well like it'd be good for them to get the extra training so she was trying to sell back to me about why they should be able to come once a month and I just looked her dead in the eye and I was like no commitment no results if you guys cannot commit to our program the way I want you to you're not going to get the results and if you're not getting the results then it's probably a big waste of money right Ms. Jones and then it made her realize that like she can't come once a month not with me and I was like if you guys want to go train once a month um with somebody else here's a list of people that will probably let you do that but that's not me like because like I actually want to help your child get results and like if I see them for one hour once a month that's just physically impossible