 As part of the Army profession, it really is about our values, our moral and ethical values. It's also about what I consider to be the basic component and fundamental foundation of the profession, which is trust. And so what this values campaign is doing is emphasizing those areas which we think are inherent in our profession, which is moral and ethical behavior, which is trust between soldiers, trust between soldiers and leaders, trust between soldiers, their families and the Army, and trust between the Army and the American public.