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Seth Godin on making your small business indispensable

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Published on Apr 9, 2010

http://www.businesszone.co.uk Seth Godin is an iconic figure in the small business sector who has written several bestselling books on how to engage with customers. BusinessZone.co.uk editor Dan Martin travelled to New York to meet Godin and, in an exclusive interview, asked him why to be successful entrepreneurs need to think tribal and become indispensable.

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