 It's the network. You were talking about um you were talking about in the book about LinkedIn and like um how like you see A&Rs and shit in there and like you can connect to them like I was asking Cora yesterday about it um he was just talking about like optimizing it to like make it look like a business professional I guess but like I just wanted to know like what more could you add to that? What did you first say? What did you say he said something about optimizing it as a business professional? Yeah kind of like you put it under your name like as the artist but like you make it look somewhere it's not like unfiltered like holding up a bottle or something to fix it right right right right yeah I mean for one that's one of the primary things that I say I mean in the book right it's just about coming from a very professional standpoint even for a lot of people not being an artist um that's just just the reality of it because people aren't on LinkedIn to get spammed by artists they're looking for business to get done so one is that route of using it to search and maybe connect from connect to people but the reach out as an artist coming on another platform so usually just to get their information or find out who they are and then two is the idea of maybe just looking for some general advice but more from a business standpoint so not asking them hey I should wish I do this as an artist maybe I'm working with an artist or um I've been studying the music business or whatever like that's another general standpoint but I like options number one using that information to find the find out about them on the platform reach out to them on another platform and then I like option three which is provide value for them as some sort of business entity like figure out what value there is to add for them if you can and and do it that way that might be hard for an artist all right so that might just not um just might not apply for you but if you have a manager on your team or you have a friend who's really trying to learn that type of stuff I would start to allow them to build that relationship from a more business to business standpoint whether it's I'm being getting advice as a business person or I'm trying to figure out what kind of positioning would be valuable to them whether that looks like a I want to bring you to my city or I want to um try to utilize some of your services that's all kind of the nuance you have to play that from person to person but it it's really that simple for me like I'll say it one more time one reach out to one another platform after you get the information obviously I show in that book how to get their email address and all that stuff um that it'll work for a solid number of them two is just hey like ask for some advice from my artist standpoint um but then three is do it from a more business professional standpoint and try to build that relationship and don't even say that you're an artist can you hear me I know you're at work so I don't know you muted or anything but yeah I can hear it yeah um yeah I can hear you uh yeah that makes a lot of sense um so okay for example there's an AR that like I'd probably want to reach out to on another platform like what would be like the like a good type of value I could provide for them um for an ANR you need to so ANR is such a general term so you need to really need to you need to figure out who that person is what type of artists do they work with and what the else they have going on in life in general it's likely not going to be something as an ANR right because they'll have other things they already go to for things like beats and song writing and things like that so it's not likely you're going to be able to like be like hey I know you're an ANR here's some beats or here's my music check me out it's going to be a lot more so like I see that you I mean yes you see he's an ANR you might not even mention that because you see he is doing some other kind of hustle all right most people in the music industry are working on more than one thing so bringing values to some of those adjacent things or just straight up tell them what you what you do you're an artist and ask but ask for advice right and and like for real advice not know like hey check out my music what do you think like that's bullshit advice that too many artists go to like that's just you trying to get me to listen to your music say hey I've put out a song I've got this many plays like what do you think about what should I do next or it's like be something specific right or I have had such and such happen like or I or maybe I I had when should I get a manager right like very specific advice based on things that you've already done so they know you're doing something and then don't hit them back if they respond like don't hit them back up again until you've actually implemented some stuff and you can say you I have done that thing that you said do last time these are the results that I got or or these are the results I didn't get what are your thoughts right and then build from there because one of the best things especially from starting from a standpoint of like I don't know who the hell you are right is going to be you actually implementing stuff so I could see that you have some kind of execution behind you some kind of trustworthiness behind you and development from there it's the mat work