 So getting to see all those things, we wanted to start standard because we wanted to be able to pull all of what we had learned from working with so many different companies, teams, leaders, products, what worked and what didn't work and put it into what we have standard as today. You mentioned this earlier, but basically you guys went to school for entrepreneurship. Yeah. So when I went to school, that didn't exist. Exactly. When I was in grad school, it finally, it was like a new thing, right? And so I guess the way I looked at it was, how could you teach entrepreneurship? It kind of blew my mind at the beginning because the amount of like, how can you teach something that requires so much risk and belief in yourself?