 And I told myself at the very least, I'm going to have a story to tell. That seemed like a good deal for me. I had just gotten laid off from a giant insurance company. So nothing seemed like a sure thing. Whether I was working for somebody else in a very secure industry or working for myself at just kind of at that point, I'd lost this sense of, I'm definitely going to be getting a paycheck. Welcome to the revolution of one podcast where the revolution will not only be televised, but also individualized. Today's guest is Steven Kars. Steven is the co-founder and CEO of King of Pops. Today, we're going to talk about his entrepreneurial journey, his ideas on how to deal with the fear of failure and how to go from being an idea generator to being an idea executor. Steve, thanks for joining me. Thanks, excited to be here. A lot of people on your team describe you as a guy who never walks into the building without a new idea. You've been described as someone who generates one hundred, I quote, one hundred ideas a week. That's an impressive statistic, man. Yeah. Is that true? What do you think of that? I don't know who's counting it, but a lot of ideas coming into the building, especially if I go somewhere to get inspired, whether it's a conference or reading a book, people are a little bit dreading those days. Kind of be so excited about what I just learned. And I'll immediately think about how that could be applied to our business. And sometimes that takes people too many directions. So, yeah, definitely a lot of ideas, but trying my best almost 10 years in to realize an idea is easy and then the execution of the idea. Not always easy. Now, are these like meta level ideas? Like, oh, I've got a new business venture we can start or these sort of like operational ideas. Here's how we can improve customer service or they tend to have a particular flavor all over the place. Yeah, I'd say kind of all over the place. I mean, the ones that are fun to talk about. I mean, in interviews like this are obviously like new business ventures or what a new product could be. But just as often it would be about how to motivate employees better or how to how to have work be more fun or more engaging just as many ideas on that as the other. I mean, I'm everything from like thinking I'll be at a conference and think like, man, we could create our own currency that people are getting these things within this revolving circle of businesses that we operate. And that would be great. And then you come back and you tell that to someone and their eyes are glazed over. And you're like, oh, yeah, like that might not be real. Yeah, well, what's your inspiration? I mean, are you one of those people who you read a lot? You're constantly consuming content. Do they just come to you naturally? Meditation, where do you generate these creative ideas? Yeah, I read a lot. I mean, actually, I mean, if we're going to get into I'd listen a lot. I read probably four books a year, but I probably listen to 40 books a year, which is just kind of when I travel a lot. So instead of having the radio on, I just have a book on and sometimes I'll be paying 100% attention and sometimes I'll be paying 35% attention. So I think that's a lot of ideas. And then I think the difficult part about that is just like, how are you curating that list? Who are the people that are kind of saying you should read this because the algorithms are decent in like Audible and on Amazon and Kindle and stuff, but they're certainly not perfect and they become kind of repetitive. So you have to, just like when you're making a Spotify list, like if you keep going with only, I don't know, classic rock, you're never gonna hear like these other 10 genres that are super important as well. So try to kind of make sure I'm getting a varied source of ideas which are books which leads to a varied amount of ideas for me. Yeah. You have any particular book or podcast that you always come back to like, man, that was a big game changer for me. I mean, I can remember the most excited I was while listening to a book was one called The Great Game of Business, which is a very just ho-hum title, but it's about open book management. And I can just remember like sometimes my, literally my blood pressure and pulse will increase, just not really thinking as much about the ideas, but just applying those ideas to what we specifically have going on. And you can just get excited sometimes. I mean, I think I'm blessed maybe, maybe the biggest blessing of like whatever I'm good at is I can, I've been excited about this now for 10 years. And I think that's rare, both from like, I happen to get to work at a popsicle company, which I think is naturally pretty fun. But I don't think there's probably a lot of people that can kind of keep reinventing it for themselves and finding things that are interesting. So I don't know, I don't know if that's a skill or just something I was born with or what. Well, I mean, that can be a problem, like keeping the magic alive, even when you do initially feel passionate about it, I mean, whether we're talking about personal relationships or business ideas, it's hard to sustain the fun over time, because we're constantly craving novelty. How do you manage to do that? Yeah, so my, just like books, there's a million different personality tests. So I don't know which one this is, but I always remember this. I'm considered a quick start. And so I don't have, I have a very low concern with things being perfect and if I've got an idea, I'm very comfortable just saying, hey, we're gonna go with this, see what happens. But I think realizing that most people aren't like that and that I will, so whereas I'm excited about business and the business that we operate, I would not be an ideal accountant because I would maybe be excited about setting up the processes, but I wouldn't be excited about doing them three years later. And I think there are people that are really good at like tweaking and marginally improving. And I'm usually stuck more on like, here's some new way we can approach this or something new. So I think the good part of it is it keeps it interesting in my head. The bad part of it is that's not for everybody and it can make our business a little bit spastic. So balancing those two things is the problem and I think what keeps our brand interesting. Well, how do you stay in that quick starter mode? Because usually when you initiate a process, that creates a bunch of operational details that you then have to manage and oversee. Are you just really great at delegation? How do you stay out of getting bogged down in the weeds? Yeah, so when things are really small, it's really easier because you've got a 20 by 10 room and you've got people crammed in it and they're just listening to you. As the organization grows, it definitely is like more of a go slow to go fast, I think is maybe the business-y term about it. But if you are more thoughtful about how you're going to start something, it'll actually get implemented quicker than if I just come back from a meeting and say, hey, we're gonna now make pops with a split in half. That's a cool idea, right? Let's do it. But if you explain the why, if you do all the things, it takes maybe twice as long, 10 times as long to get the idea into people's heads. But the actual implementation and it working is so much quicker, so I guess just, I know that in my head, I don't always do it. And I think just the more I see it and success is reinforced through going slow, it helps me to realize like my natural intuition is not correct in this. I'm just, it's all right. So you're really big on the whole move fast and break things, apologize later kind of philosophy. I think I'm big on it, but I've realized that it is not always the most effective. I personally can handle it. And if I work on a social media campaign that gets four likes, I'm not gonna get that worked up about it. I'm just like, okay, what are we gonna do next? But I know there are people that'll be like, oh man, we just spent like a week on this thing and it connected with nobody. And that can be really demoralizing, it just isn't for me. So I think as a leader in the organization, my role is now more to make sure what we're doing is working for more people. Maybe not everyone, but at least more people. You know, a lot of people out there feel like, look, I get the whole thing about put your ideas out there, get feedback from reality, but can't that ruin you? So let's say I want to write and you tell me, TK, just put your ideas out there. But the first thing I'm gonna write is gonna be pretty bad. And then that's gonna establish for me a reputation as being a horrible writer. And so a lot of people have struggle with overcoming that initial hurdle. The first iteration is gonna look bad, people are gonna remember me for that forever and then I won't overcome it. What's your take on that? Oh man, it's not that one. Mine's definitely to get it out there. So I got laid off from my job in August of 2009. By the time I kind of got my stuff together, I realized not October, September, October, probably not the smartest time to open a frozen treats business. But I also knew that like, I needed to put it out there eventually. So I told myself I had April 1st of the next year, no matter what was going on, I was gonna open the business. I was gonna be somewhere selling pops. I didn't know how that would happen. Kind of fast forward. A lot of my initial ideas didn't work out. I thought I was gonna have a brick and mortar store. I ended up that I couldn't because I had $7,000 and the grease trap alone was gonna cost 12. Ended up pushing myself in order to hit that deadline to have a single popsicle cart on a single corner in Atlanta and like the neighborhood I'm familiar with where I knew a bunch of business owners just from frequenting their businesses. The cart looked terrible. I did not have time to rebrand it with my correct branding. 95% of what you would see today wasn't there. And I think if I would have waited and tell it was perfectly what I have now, first of all, I would have never would have gotten to where it was. I never would have had the ideas because I needed the market to kind of tell me what was working and what wasn't. But I think I would have just eventually thrown up my hands and gone to work for somebody else and maybe that would have been okay too but it wouldn't have been what I'm doing now. So yeah, I mean, I'm firmly in the camp. Put yourself out there. There's obviously a balance of like don't just publish the very first thing you write. So whatever your process is gonna be but I think deadlines are kind of what works for me on big projects. So if we're launching a new product like we're working on soft serve right now we've got deadlines that we're pushing ourselves towards and the product that we come out with at the end of that deadline might nail it or it might need some work still. But the alternative I think is like you're in this incubator mode where you don't actually know. I don't think most people really know if an idea is good or bad. I mean this is really meta like who's to say but if the market is gonna respond to an idea I guess until it's out there. There's no computer or person that's smart enough to predict those type of things. You can have a $10 million budget and the most experienced executives putting out a product and it might flop or you can have somebody that's in their kitchen videotaping themselves and that's the next big thing. So I just don't think there's a direct formula. That's my take. Yeah you know I saw a video once on YouTube where a lot of different artists were surveyed and there was this interesting disconnect between what they thought was their best work and what was most popular among the fans. And typically an artist is wrong about this. When they say this is what I'm most proud of when I die I wanna be remembered for having created this. The fans are like oh yeah but we love that other song that you thought was terrible. So there's kind of a presumptuousness there where when we wait it's like what are you waiting on? Well you're waiting on the day when you feel like your idea is good enough and that might not agree with the market. And so there's no substitute for getting that feedback from reality and that takes the risk of just making mistakes. Definitely what I believe and it can be scary. I mean the first pops that I sold personally I can still very much remember I still have a little bit of this feeling today which I think is healthy but you hand this you get the money you hand them the product to this person it's just a transaction they transact a hundred times a day or 20 times a day or three times I don't know. But those first few you sell you're looking at this person and you're like you're waiting for some reaction like are they gonna throw it away? Are they gonna make a face? Are they gonna come back and tell me that it's terrible and I mean that is like it's a very real fear that I think some part of our body is trying to avoid. I mean it's the fear of failure is a real thing but the more that you realize it's gonna be okay I think the more comfortable you get with it. Let's go back to 2009 when you experienced that setback. What was the idea for King of Pops right there waiting for you? Is it something you have been holding onto for a long time? So my oldest brother's anthropologist he did his field work in different countries in Latin America Ecuador and Panama were two that I visited when he was down there quite a lot just kind of crashing on his couch. But he would always take me to interesting places. Anthropologists probably are pretty good at that they kind of are interested in interesting things but the paleta which is the Spanish word for popsicle is basically similar to our popsicle but instead of artificial flavorings and colorings it's real fruit, interesting combinations and you could find them on street corners or in like kind of like hipster buildings and everything in between and it was just a it was an amazing product and we talked about how on trend that seemed like it would be back and where we were from with farmers markets and people caring more about what they're putting in their body and wanting it to have a story. So I think that idea has actually been pretty consistent when we were trying to tell people about the brand and I was trying to pick what the name was gonna be. I wrote kind of a paragraph about what the brand was gonna be and or what the idea was and I think that's still pretty consistent but it just it develops, it changes, it iterates and I don't know, I guess going back to those days it's loosely what I thought it would be like as the product is but how we would get it to the market how people would connect with the brand why people would connect with the brand I had no idea and in a lot of ways I'm still figuring that out, it's hard to define that. And the very first iteration, you talked about the I believe you said cart and you said it looked terrible. And you're just selling popsicles out of the cart and at this point are you thinking this is just sort of a job that's gonna get me through something I wanna explore where you think this is gonna be big? I gave myself a year and I told myself at the very least I'm gonna have a story to tell. That seemed like a good deal for me. I had just gotten laid off from a giant insurance company so nothing seemed like a sure thing whether I was working for somebody else in a very secure industry or working for myself and just kind of at that point I'd lost this sense of I'm definitely gonna be getting a paycheck. So I'd bought a condo, I rented that out immediately when I got laid off. I moved on to my brother's couch. I started working 100% on this business. But yeah, I didn't think that I was coming up with the next thing I was gonna spend my life working on to be honest probably didn't really even imagine that it was fun to talk about it was fun to go to a party and say like yeah I'm starting a popsicle company and people were kind of tired of hearing about it but I didn't imagine that it would be much more than the spark of maybe something entrepreneurial or maybe not maybe just like I said when I got older and I had grandkids or whatever I kind of envisioned myself being like you wouldn't believe what I did when I was 25 I started a popsicle company. That's a guiding principle for me. I always say live for the kind of stories you wanna tell at the end of your life. So let's go to the, you gave up the condo and this was I'm sure this felt like an achievement at the time that you bought that right? So you let that go, you sleep on your brother's couch. How long does that period last? He had all his rooms full so when I think it took maybe six months for one of his roommates got married or something and moved out and then I moved into a bed so it was no less than four or five months, probably half a year. So things started to pick up pretty quickly? That wasn't really that I could afford or he would have just not charged me. So at the time this brother's now my business partner was a lawyer so he was doing all right and he just, it was fun for him to kind of, he was very much a part of us nights and weekends from the very beginning and when we first started I always say we, I don't know why I'm used to that. At the beginning it was me starting it. That's a good habit, it's a good habit, yeah. It was me starting it. My friends and family and everyone were helping a lot at night and weekends and whenever they could really and I couldn't have done it by myself but it wasn't like not successful. Really I should take that back by most stretch of the imagination like I didn't really have a difficult start. I showed up one day, a few people came the first day a few more people came. There's never like a moment where like I had this setback or crash. It was just a steady incline until winter came and halfway through that incline it got to the point where I was like I can't do this anymore by myself like as a full-time employee I need to hire somebody and I told my brother I was like, it was kind of our idea he was down on a lot of those trips with me and my other brother. We can do this 50-50. I think that would be good it'd be obviously fun. I like working with you or if you can't leave your high-paying job as a lawyer right now. I completely understand but I'm gonna hire someone else and that offers kind of off the table. So he thought about it I guess but pretty quickly took it. He has a really funny story of my dad writing a letter my dad never written a letter to me. He wrote my or I don't think anyone else since to my brother Nick and gave it to him like urging him to like hey you've worked so hard to get your law degree you're really doing great. Do not go do this with your brother. He already quit his job and at that point he just hadn't told them yet. So it's kind of been history since then. I mean we've grown every year it's never been easy. We've always worked really hard but I would say from a I feel like I generally have a pretty optimistic view of the world but we've had it I would say pretty easy. I mean we've worked as hard as we possibly could but haven't had these moments where like we had to go get last minute financing to pay our employees or anything like that. And you've grown a distribution arm as a result of this right? Tell me a little bit about that. Yeah so we have a handful of businesses I think kind of eight all the varying sizes some lose money some lose a lot of money some make some money but yeah so we were distributed by one of the big distributors which that's kind of the dream when you get into a food brand CPG space like we're in everyone wants to blow up be the next super Jenny I mean not super Jenny Ben and Jerry's and we found our product just sitting on shelves in kind of these rural areas that we weren't proud of our product is all natural which even beyond all natural it doesn't have emulsifiers or preservatives in them so it's a very clean label which is great but it doesn't sit well on a shelf for nine months in a freezer so we would find them in these stores the product would look not good and we felt like not proud of that presentation anyone that saw it probably wasn't gonna be too impressed by the brand and certainly anyone that purchased it wasn't gonna have a good experience so we dialed it back and instead of being in thousands and thousands of stores we were probably in 10 to start with and we did it ourselves and when we started that process we realized that there was probably a lot of other people that had similar frustrations with the large distribution I mean just the way it works it's built more for the PNGs or coax of the world than it is for somebody that's just starting out and we had a lot of friends from farmers markets in different places that had great products didn't necessarily wanna try to do all that so and we had a lot of space on our trucks popsicles don't take up a whole lot of space so we said hey we're gonna do this grew it year by year really didn't wanna add too many brands but best in class food brands from the south is kind of our niche and now we're up to 40-ish brands we sell to about probably a thousand stores but we go to maybe five, 600 every week and it's a really fun and fast paced and high potential business because the big guys like Whole Foods and even more so like Kroger and Publix and Sprouts and whatever they're trying to differentiate themselves and they wanna have these stories and these products on their shelves and then in addition to them there's all these Independence mom and pops type stores that they don't really like dealing with a lot of the big distributors and they want these products that are of their community so we're kind of trying to bridge that gap and much like starting the popsicle company without knowing anything like our initial idea was 80 to 90% right but we've kind of wiggled our way into something that makes sense for us now. Well one thing that comes up about you a lot is that on one hand you're this really creative entrepreneur who's just always starting up stuff but then you're also really involved in the community in Atlanta, tell me a little bit about that. So I had a realization when I was, so I worked on the same corner in North Avenue and North Island in Atlanta for three years so basically the way we, me and my brother had our business setup is I sat at this one cart spot and he went and kind of did everything else whether it was catering or festivals because I really wanted to build community and kind of the analogy is if you're behind a counter you're behind a counter and we talk about our cart just being like placed in the community and you can come from any side or whatever. It's an analogy but I realized pretty quickly that I was talking to people whether they were just walking to the laundry mat and I was holding the door for them. They got in an accident and I brought them apart because they're having a bad day because they got in a car accident and I was sitting right there and I didn't have much to do or it was a regular that I checked in on the Braves with every day that these people started to wanna help us whether they liked frozen sweet treats or not and I saw how if there was a banker that was a customer of mine that relationship when I walk in that bank is gonna be a lot different like if they actually knew us. If there was somebody that was going into this laundry mat every day they never bought a product I would find out a year later that they just couldn't eat sugar but they really appreciated just the conversation of someone talking to them every day just as a regular thing. I figured if there's a way for us to expound that it would be more valuable and truthfully just a lot more fulfilling than our brand being as large as humanly possible. So we decided as a company we were gonna limit ourself to the south which we get calls from Chicago or New York or LA weekly if not more to do different things but it made it easier for us to say no we wanna focus on deeper roots here rather than spreading this thing as wide as possible and that's probably a lot of why we've started other businesses as well because we are wanting to build a business like we think profit is great we think that it's fun to grow it's engaging like it's hard to have an employee that you care a lot about and be like yeah I like you a lot but we're just happy where we are there's no opportunity so we wanna keep creating opportunities but we think you do that through going deeper into the community you do that through like intentional things which are like marketing strategies whether that's like a something that started as an employee benefit which is our yoga event that's kind of big now it started at just like for five to 10 of our employees to come to because we couldn't afford like a gym membership for everybody now it's we're doing it at all seven of our cities hundreds and hundreds of people come out to the one in Atlanta to like a thousand sometimes it's pretty amazing and then throughout the kingdom and for me yeah I mean kind of coming back to just something being fulfilling like it's fulfilling to go to music midtown which is a big music festival here in Atlanta and sell like a ridiculous amount of pops that's one type of fulfilling but it's more fulfilling for me to be at the end of that yoga event when we were first starting and Shavasana is the kind of the pose that you do at the end where you just try to stop and breathe and realize that we helped to create this opportunity for hundreds of people that some of them have probably done yoga a lot and then other people like just happen to be walking by and they're in their jeans and they saw someone trying to explain how to do this thing and you might have introduced them to something good and even if they don't do it ever again like that one moment just felt like that's worth doing something for so yeah so a lot of times I think we're trying to get really focused on like defining our purpose and words on a piece of paper but more often than not it's a feeling that you have to share with people and then talk about that I don't know No man I mean that's right in the money a big part of revolution of one the purpose for what we do here is to help people overcome this tendency to underestimate the degree to which they as individuals can change the world we tend to take this approach that says alright politics is the only way and if I got a politician in office that I don't like I just have to wait for another four years before the world can change and we've got 365 days of opportunity before us every single day we can vote in the marketplace we can vote in the free market and there are so many little things that we can do from how we treat a human being how we develop our own potential and so forth that can have a radical impact and you're giving a great example of this No doubt about it I mean I think the opportunity that we have every day can both feel and so it's all about scale right and we get caught up on seeing how many followers The Rock or Kim Kardashian has and think that they're the people that are making a difference but the flip side of that is you're not connecting to whatever you see there in the same way that you will and I believe certainly like a one-to-one connection like you talked about with a person I think we as a business community are kind of too focused on marketing metrics which are a good like maybe good one of five things to look at but like I said before like a one-to-one conversation with someone at a popsicle cart where you're talking to them and connecting with them will make like a lifetime of a difference whereas the best social media posts you can probably ever come up with will probably make a one minute of difference like at most they might share it and which can be valuable like it and talk to whoever's in the five feet around them but I mean I've seen so many times whether it's like us going to a wedding or a bar mitzvah and we do like one little extra thing that people just aren't used to brands doing like the father of the bride tells us something special and we make a flavor based on that or we write something on the board in a special way and like people literally don't forget that and you can be doing it kind of for both reasons like you can feel kind of like we're doing this for business reasons of like this is smart business for us to do this but also it is so much more rewarding and fulfilling for the vendors we call them slinger that's out there getting to create that moment then just showing up handing out the pops and leaving like it feels good to create happiness for people and that's one of the things we try to provide that opportunity I mean our AC in our trucks is broken way too often so I hear about it, it's hot outside like it is not an easy job to go out there and like smile at people for 10 hours on your feet but you do get these opportunities where it's like either someone's having a bad day and you can kind of flip it a little bit or someone is celebrating something so cool and you can like help them remember it in a more special way and that's special, it's really cool to get to do that. I'm glad to hear you say all this too because I feel like the reputation of the businessman, you know, it's a common trope when you watch television, when you watch movies to paint the picture of this money-grubbing materialist it's profit, profit, profit, you know and you're painting a different picture, you know and it's an inspiration for many people who say well I have these creative ideas but I don't wanna be that, you know that trope that I see on television, yeah. Yeah, I mean you make money to be able to do those things and to be able to pay people and if you feel bad about it then it's gonna be a less fun journey like you can't feel bad about it it has to be kind of part of what you're doing and hopefully it's not everything that you're doing but it allows you to do what you wanna do whatever your purpose is, whatever your kind of goals are like I don't think your purpose, personally I don't think your purpose should be to make money or make profit and I don't think that is good for like a whatever the era we're in business I don't think people respond very well to that but it has to be a part of it because if you don't like selling things you're not gonna get to do what you love and I think there's other opportunities to do it like it could be, you can work at a bank and I think that's a good career and maybe not be as engaged in what their purpose is and then when you go home that's where you kind of invest, this is just one way to do it is through your work. Yeah, you know the way I like to think of it is you cannot help other people create wealth or success from a place of despising those things in their own life, right? Like if I'm going to give you a gift it must be a gift that I don't disparage, right? I've gotta cherish it and say I'm giving you something that's valuable, you know? As opposed to I'm giving you something that I personally think is evil and that I should feel guilty forever thinking about. When we started this interview talking about your reputation for generating ideas and you said something right away you said you found out that it's less about coming up with an idea and it's more about executing the idea for people out there listening who feel like, man I had an idea like that to come up with a popsicle stand but I just didn't have the money or I have creative ideas all the time but I don't know anybody that can put me on the map. What advice would you give to people on becoming a better executor of their ideas? Yes, I think there's two things I think you need to get from people that have a lot of ideas you need to get them out of your head because when you forget them you think like you'll marinate on it I forgot like the world's greatest idea so I have a practice of just writing everything down David Allen's book, Getting Things Done is a recommendation for that and I think that's probably part of why there's the hundred ideas thing because for a long time I've just written down every idea whether it's good, bad, whatever but then the execution part I mean my advice would be to it depends on the scale I mean if it's just you I rely a lot on deadlines and probably somebody to help hold you accountable if you're not a part of a company I think you need that like if I would have made the deadline and told nobody I could have probably just scooted on by but I told my family, I told my friends I posted it on the internet and so I figured out a way even though it was a company of one to hold myself accountable so I think that's a good piece of advice and then once you start working on the idea I think it's the, I think it, I mean the best ideas are simple, right? So it's like, don't try to figure out everything I guess is a piece of advice it's like it is hard to kind of comprehend it I struggle with it all the time because I'll sit there and the best use of time would be for me to write out where we are as our business a two page plan and then go present that to the 10 people that it's gonna most impact and say pick that apart and I love to do that and I do it maybe 5% of the time more often than not what we'll do is like kind of some little offshoot, we'll test it it may be a kind of work or maybe not but for me getting things out of your head is good it's another simple idea but just once you have them out of your head you prioritize if there's a next action you do that next action I mean he preaches a lot David Allen preaches a lot about if you can do something in two minutes just do it if you need to map something then map it like spending time mapping things is it's really easy thing for people to avoid but is valuable and then next action stuff I mean it's all basic stuff but it takes once you get in the habit of doing it which I'm to be honest not 100% in the habit but I can tell it works when I do it and then I'll fall back into my ways of not doing it and just feeling that sense of overwhelm Yeah you know I second the David Allen getting things done recommendation one of the ways I like to think about it is all right if you write things down you do a better job at remembering them but you also do a better job at coming up with more of them in the future it's kind of like your mind won't trust you with creative ideas if you don't do the right things with them like eventually it'll say all right you're not going to execute these David Allen says he says the mind is for having ideas not holding them and when you're spending a lot of resources holding on to them then you compromise your ability to have them so it's a tool for a lot of people just kind of dismiss it as a tool for organization but organization facilitates creativity Yeah I keep I wake my fiance up a lot because I'll be laying in bed and I'll have an idea and I'll be like oh gosh and all this I have to get my phone and I just I put like nine words down which 50-50 they make sense the next morning when I get up but it allows me first to go back to sleep without just like stewing over something and then sometimes it's some good stuff so that's cool Well I hope our viewers have been taking notes during this episode man you shed a lot of great ideas I appreciate you stopping by man Yeah I appreciate it Thanks for checking out this week's episode If you'd like to know more about this week's guest Steven Kars you can go to Instagram.com slash King of Pops and if you're interested in having King of Pops at your next event be sure to check them out at KingofPops.com Also follow us on Instagram at Instagram.com slash Fee Online subscribe to us on YouTube at YouTube.com slash Fee Online be sure to go to the website Fee.org slash RevOne for articles, weekly motivational Monday videos and our monthly YouTube videos and lastly be sure to subscribe to us on iTunes Spotify and Google Play and make sure you leave a review Thank you. See you next time