 Well ladies and gentlemen, now with this it is time for me to call upon our Chewree chair of Maddie's awards Mr. Hey month Malik Divisional chief executive food business IDC to share his experience ladies and gentlemen a huge round of applause Thank you, and a very good evening. Ladies and gentlemen Novel I'm here because this is a physical event and this is the first physical event after so many months So I'm really come to the to have a drink and to meet up with all of you I think this experience also of being a jury chair for this mobile marketing has been phenomenal One, you know at once you've reached a certain age. You don't understand the new technology But I thought it makes me get into Not my comfort zone and actually learn Because I have my team here who keeps on training me But I think looking at so many cases and you then you realize that actually Mobile marketing is now become the mainstay and and very soon the non mobile marketing or non digital I still think digital and mobile are almost one in the same or novel disagrees But I think the the everything else would be extra to it I think from marketer perspective performance marketing has become Much more real we it's much become much more Measurable and that is what I saw when I was interacting along with my jury That and most of the jury were people from the marketing Organizations that everybody was always looking at in terms of what is the result? What is a measurable result mostly in the form of business or in terms of shares? It is no longer just about looking at number of views and likes and that was very very clear And I think that is good for my marketing fraternity perspective that we can measure what we are investing on I would like to thank there were some 600 odd entries And I think the jury team had to do a lot of work So my thanks to the jury team for being part of it and some of them are here So thank you very much and I look forward to catching up again Thank you a novel to your entire team for organizing it It's been it's been great and you know look forward to Clapping for so many awards that are coming