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Gai Mattiolo Perfume -'Attraction'

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Published on Mar 23, 2010

This is a commercial I directed for Italian designer Gai Mattiolo's eponymous perfume for men and women.
The idea was that the man and woman live on neighbouring plants. When the perfume is sprayed it affects the plants as well as the people. The plants attracted by each others scent grow together , thus pushing our man and woman close together until they meet. naturally they are attracted to each other and love and fireworks ensue. The commercial was shot in a blue screen studio.mos of the plant/leaves elements were filmed and then the people and plants combined in post production.

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