 Next question is from Marie in motion. What are some social media tips for personal trainers wanting to demonstrate their process to their followers as Adam did? So what are they referring to here? I think they're referring to my transformation the whole journey, right? So documenting, maybe that's what they mean by process. Like trying to show it in an authentic way? Yeah, I think that. So I talk about this when I get on podcasts with other trainers and one of the questions I've been asked is if you had to start all over again, mind pump doesn't exist, and you turned on your Instagram and you were to start building your online presence, what would you do? Or would you do anything different or what would it look like? And I say, yeah, it would look a lot different than what I did. What I originally did, I didn't know what the fuck I was doing. I was taking pictures of my cars, my shoes, anything to get eyeballs on me. And that was like, I was just trying to get attention because I didn't know what to do yet. Looking back and now what I've learned of building a presence on social media, I would have actually done it completely different. And as a trainer, what I would do is I would cater to my people in person. So the clients that I'm training, even if that's one or two people, that's it. It doesn't matter. Or if I've got 20 clients. However many clients you have, the content I'm going to put on any Instagram, Facebook, Twitter, YouTube is all going to cater to my in-person clients. And what I mean by that is, I trained Susie at eight o'clock this morning. Susie was complaining of knee pain. So we foam rolled her IT. We did some hip mobility stuff. And we got to the bottom of it and had some to do with her instability and her hips and us working on the mobility alleviated some of the pain, right? And so I would create a post that speaks to that exact thing, right? So one, now my client Susie has a reference. Oh, that was that thing that Adam taught me that I'm supposed to do when my knee starts bothering. And other people can relate to it. That's right. And then other people that may also be experiencing the same thing can get used from it and maybe see benefit. And now I look like I know what I'm talking to those people that need that specific help and now I'm attracting the perfect client for me. And so I would continue to make posts that are related to what I'm already currently going through and what I'm learning. So maybe a client says something that I'm not familiar with. This has some sort of condition that I've never trained before. And I go, I'm not sure. Let me find out for you. I go home. I start Google searching and looking up and trying to research what is going on and how can I help this person and probably learn something, whatever it is that I learn. I then make that into a post or a YouTube video or something to, again, compliment them and then grow. Something you did though, I want to give you a little bit of credit because I know obviously when we all started we kind of just threw things up and you were the first one really to do that. But something you did do that I thought was very different and very brilliant in the sense that it would stick today just like it did back then was you were very, you were not always trying to be super flattering and whatever in your posts. In other words, you would post these progress pictures of yourself. You wouldn't get a pump. You weren't posing. You weren't trying to have the best lighting. You used your bathroom mirror flat. You took the picture. You were very honest about your diet, what you're doing. You were so honest to the point where when you got close to competition I think it was like the three weeks or something or the two weeks before you said now I'm entering into, because I'm going to tell you guys what I'm doing. I'm going to be very honest, but this is the unhealthy stage. Nothing that I'm doing now is healthy. Up until this point I've done everything in a healthy way, but in order to look stage ready there's things that I have to do that are unhealthy and you were very honest about what you did, how you modified your water and your sodium, stuff that you would never recommend to the average person. That I think was really cool. And what it would, at least for me, because this is before, we started Mind Pump, but we weren't super, we didn't know each other super well. I remember seeing that kind of stuff and going, I would follow him because I know he's honest. Genuine. Yeah, he's not bullshitting. Well that's the hard part about the whole thing is because all you see is like disingenuous post of people trying to lift themselves up in their best self and then also like, when they're having a bad day they'll cry and get a picture of them crying. Oh my God, what is that? It just drives me crazy because it's just like, Have you ever thought to take a picture of your face? Never. Never. Nobody ever would. That's a real person, right? That's all you see those like these, well I have to capture this because my followers think, they're thinking this with these weird, this weird distorted reality of like what I need to portray. Just portray, like you said, there's things that you can notice in your clients that you're training that people can learn from and find value from or yourself that you've been able to understand more in depth or something that you can relay that has value to people. That's what you need to do. Stop with this whole like glorifying how you look or projecting yourself in some weird, inauthentic way. Yeah, be authentic. And I think what you guys are referring to what you see now, because when I did that by the way, like I wasn't aware of anybody else. That's what made me do that, right? So when I looked at all the other people that were showing before and afters and I like right away, I'm like, oh, this guy, I could tell he's pumped up. I could tell he's got some professional light on him. I could tell he's shooting with a great camera. And I'm like, that doesn't really give us an idea of what his body's really changing or doing. And so my idea when I did that was original then. It's not so original now. And now everybody's figured this out that, oh wow, be more real and be more trend, to the point where people are trying to manufacture authenticity, right? And that's what you see with the, oh, let me take a picture of my period stain and show people I'm human too and I have my period or oh, I'm crying and I'm sad. Let me get my phone and record that now. This is me being authentic and vulnerable. It's like, no, it's not. Like this is you trying to manufacture authenticity. If it's real, it'll just be real, be yourself, be real, be vulnerable. And what vulnerable looks like, I think from a trainer's perspective is not knowing and being comfortable with that and being okay with this and presenting yourself like that that this is something I just learned. Like that's how I, when I coach trainers that are up and coming that are new, that are nervous, like, I don't know very much or I'm still, that's okay, like present that. Say that even. Yeah, I always give that analogy of the waitress, right? Refreshing to hear that from people. When you go to a restaurant and a waitress comes over and she says, today's my first day. So bear with me, I'm still learning the menu. What ends up happening? You're incredibly patient. And in fact, what you end up doing is you look at like, oh man, she did a good job on that considering it's her first day. You like give her the benefit of the doubt because it's her first now versus her pretending like she knows everything or she's been doing this forever and then she fucks up on your order and she fucks up on this and then you're pissed because she portrayed that she'd been doing this forever when really it's her first day. Same thing goes as a personal trainer. If you're still learning all this stuff, it's okay for you to be transparent and say like, man, some great information that I just learned and credit the person you probably learned from and teach it and share it with your audience. You'd be surprised how well that will do. It's so bad that I remember, I'm not gonna say too much, I don't wanna give away, I don't wanna try and crap on this person, but I remember this as a popular social media fitness influencer and we were in this place and around them in a gym with them, whatever, and they worked out and I watched their workout while I'm working out and checking it out and like, oh okay, that's cool, they do that, whatever. Then they posted their workout and the volume that they posted in the post was twice as high as what they did in the actual workout and the weights that they said that they did, were not the same at all. I'm like, what are you doing? You're not helping anybody by doing that and what's funny is that the mentality is this is gonna build my business. Actually it's not because people start to get onto it, they don't believe you anymore, but if they think you're authentic and real and honest, then if you try to sell something, they're gonna be like, oh, I believe this person, they're not full of crap, you know? So it's funny because we think being fake is more effective, it's actually not. Not only that, but I can't think of a worse hell to be in, than to actually be successful being fake. Could you imagine all these people loving you and adoring you for who you're not? That would be a terrible feeling. You get a bit of a hidey-ridden people I've met. You get a bit of a false signal with the whole likes and comments game and the way the algorithm works, right? The algorithm, it gives you higher rank on explore page when you get more likes, more comments and more traction on there. And so people tend to do things that's gonna give them more attention and it doesn't necessarily mean they're gonna give them more business. And I learned that the hard way, like through the process of turning this all on, like when I first did, I didn't knew nothing of what I was doing and I was like, I was just watching what other people are doing, like, oh, okay, cool stuff. I see people doing cool shit and I'm cool like, okay, here's my cool car, here's my cool shoes. It's like getting likes and little hearts and like, okay, I'm on the right track. There's plant emojis. Yeah, so I've got, you know, I'm starting to get thousands of people paying attention to me, but I'm not seeing the conversion to dollars in business because they're there for my cool shoes or my car or because I look good with my shirt off. Like they weren't there because I could help them and I'm in the business of helping people. And so you got to be careful not to fall in the trap of trying to feed the algorithm to get attention, but it's not what you do for people. If you have a service that you're trying to provide then that's where I would post along those lines and I learned that the hard way over years of trying to figure this whole thing out. And so if I were to go back and do it again, I would not post nearly as much. I would post when I learned something or when I go to someone. Like that girl that had, what did she have? Two million followers, launched the t-shirt line and made like $100 something like that. Like great example.