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Uploaded on May 2, 2011
Adweek editorial director Michael Wolff sat down with us for a three-part Media Beat chat. In the first installment, Wolff discusses the relaunch of Adweek, its current role/purpose in the industry, and the trade's relationship with parent company, Prometheus Global Media. Regarding the revamp of Adweek, Wolff says, "It was a very necessary, obvious and even inevitable thing that had to happen."