 All right, all right, all right, I'm back. Once again, it's Sean Taylor and I believe that artists should control their own destiny. So how can that happen? Strong business, marketing, and branding strategies. Definitely can help make that happen. So today we're going over five tips to create a subtle or subliminal image. We'll start here. Subtle image, what the fuck is that? Or a WTF? Maybe I'll cut that out, I don't know, whatever. So I went over it before back in my video for keys to create a strong image, but to give a quick recap, remember that guy that always wore hoodies back in middle school and high school, right? Hoodies aren't really something that stand out visually. It's a normal thing. However, when someone always has that hoodie on and they're never switching, that consistency over time becomes a strong image to the point where all of a sudden you don't see that person in a hoodie and then you say, hmm, something's different. It's because they're no longer wearing a hoodie and that's a testament to that strong image built around that subtle object, garment, whatever you want to mention. For some people that might just even be their normal hair color. So, 10 number one, that's really, really important. Oftentimes when it comes to subtle imagery is just authenticity, why? Because when it's subtle and a lot of times, especially since it's not, it's just something you're doing naturally, it's easier to be authentic. So, for those people who are lazy, hey, it's the best thing to do, just be yourself. Be who you are and represent the culture you come from makes it easy. Case in point, Tyler the creator. Tyler the creator, he loves skating and amongst other things, but when you look at this picture on the left, he doesn't really, I mean, appear to be anything special or stick out too much. I mean, the socks thing has become a thing, the particular type of socks thing, but that's the normal thing. I know a lot of people who do that before and after him. He's just one of the boys in the picture on the left, but on the picture on the right, he is standing out because he's next to the deminavada who's all dressed up at these music awards like everybody else is at these music awards. So, this is one thing that's key. Be consistent more than anywhere else, especially more than being a strong visual image. Being consistent is very, very necessary when it comes to a subtle image, right? Because if you're wearing the same thing all the time, eventually, like he is on the picture on the right, you will be out of place and that's what amplifies or helps amplify your brand and image. Which quickly, we will stop here. The law of amplification. It's basically saying that when more people know you, it becomes you, right? Even though you aren't dressed a certain way or meaning to dress a certain way, when you're consistently doing that, the more people that know you all of a sudden are gonna associate you with that thing. It's going to become you whether you know it or like it or not. We'll touch on something and somebody that happened too late. And normal is abnormal for celebrities and entertainers. So when somebody like Tyler, the creator, or Lubey Fiasco, which we'll touch on next, gets amplified into a greater world in front of all these celebrities and all that stuff who all dressed up fancy and trying out all these styles, et cetera, that normal, that normality becomes different, right? That's just the way it is, law of amplification out of place. Said Lubey Fiasco earlier, he can see the same thing, right? And he ironically is, or coincidentally, is a skate culture dude when he first came up. He had some kick-push that was consistent with his image. It was really normal for where he was coming from, but amongst everybody else, that becomes this brand, it becomes something different. He's out of place. When you look at him next to Jay-Z and all these people dressed up, he has on the hoodie. He's just dressed how he would at any normal time. Now it becomes a brand. That kid, that's his image. That kid who always walks around with the hoodie and the baggy pants and skateboard in your butt. That's it, that's how it works. Switch up the game. If you don't know this guy, Bryson Tillett. So, if you look at these hats, these dad caps, also something that's not really a strong, strong image because a lot of people wear dad caps. Bryson Tillett's not the first one I've seen do this by far, and I might even talk about today. Obviously the older people did it, but now, even since it's been back, it's already been a trend, but the fact that Bryson Tillett always wears dad caps, it becomes a symbol, right? A symbol that people associate with you. If someone decided they were gonna make fun of Bryson Tillett and dressed like him, they would probably put a dad cap on, not even. And people would be like, oh man, you got the outfit down, Pat. Why? Because it's something that Bryson Tillett wears. Even if people don't realize they associate with him, it's something that's truly him. Another case of symbols, and hats are just gonna be a thing right here for a second, but there's so many other ways to do it. Schoolboy Q. Schoolboy Q, he was heavy wearing a bucket hat. That was the thing he had always been doing. And when he blew up, that's that law of amplification. More people see you, the bucket hats became him. All right, it was just his thing, but now the bucket hats became him. People really start wearing them. They became his fans, and he even got to the point where he came out with a bucket hat line. Eventually he got tired of it because he got tired of people copying him. But the point is the bucket hat became him because he consistently wore it all the time, all the time. That's it, just consistency, consistency. He's authentic because he liked wearing them, but it's just consistency. He didn't even mean this to be a brand. That's what happens with subtle brands oftentimes until you get to a place like Chance. Chance becomes a little bit arguable, whether it's subtle or a strong visual, because he made a special hat for himself. But you can still kind of make it subtle and leave it subtle because he wore hats in general and a lot of people wear hats, these type of hats, unlike Rory's weird hat or a straw hat. But it's really when it comes down to Chance, it's the fact that he's very aware and deliberate when you see that after people got known for him wearing that hat with a three all the time, no matter what the environment how it showed, Mark Zuckerberg always wearing that hat in different environments with the hoodie. Now to the point where we see this red hat by the time that commercial happened, they really understood that hat represented him. So they said, hey, we're gonna put a red hat on him for this KitKat commercial. Play it up, that's what Chance does. Part of what he did in that KitKat commercial. You'll see so many other ways that he really plays with that hat, that signature hat. Man, I'm losing my voice. Lastly, once again, just a normal thing. These are just all examples how to subtle brand works. This Justin Bieber bow haircut, whatever it is. I mean, it's just a kid's haircut. But when he blew up and he always had that same haircut when he was around 14, 15, he got known for this haircut. That was literally his brand to the point where he first cut it, it was this huge upward, right? Subtle images, I can't drill it enough, are not about really trying to create this whole air and world. It's really about just doing you consistently and then watching what catches on and once it catches on, play it up. That's simple, that's how subtle images work. I wanna add subliminal images at the end just because I don't wanna make a whole video of it. I don't think it's necessary. I'm just gonna give a quick description. If people need more, ask me in the comments or maybe I don't make a video if enough people need it. But subliminal images, quick description, they are more ideas. Subtle images are those low key images kinda like how I just described. Strong visual images, obviously, bam, pop it out. You're really trying to stand out. Subliminal images are more about an idea. Like a girl next door is kinda that image that Taylor Swift put out coming out. Right, it was girl next door, sweet, et cetera, et cetera, on down those lines. It was never, oh, I look like this visually in there. It was just this whole idea. Chris Brown at one point, after the whole, you know, if you ask me around, after Rihanna thing, he start pushing the bad boy image. Why, I don't necessarily know in my opinion, I think if you kinda push the, I don't give a fuck image, it helps you do whatever you want to do and have less to be involved. And basically subjections are less critical, ridicule. And I'll get to that in a video on females. And Jay-Z, his idea was the businessman, right? No matter what he's wearing, see, none of these things are really attached to what any of these people are wearing after a point, but you still have that idea about them. You think of Chris Brown. Well, some people, a lot of people think of Chris Brown as a bad boy in the industry. Taylor Swift, that sweet hometown girl, and Jay-Z, the business guy. A lot of people still have these images, well, these ideas about these people regardless of what they're wearing. That's what subliminal images are. So, lastly, I leave this image, like your reputation, is literally perception based on information gathered over time. I said that in the how to, well, for keys to create a strong image, gotta say it again, because it really, really, really matters here. It takes time to create an image. It's not something you just go out and do so that consistency and discipline and dedication to your image is something that will pay off if you make that commitment. All right, have a great one.