 Let me explain to you what happens at a club. You get the table, you order the bottle, the sparkler comes out. It's really not any different from when you're celebrating your birthday at Olive Garden. The entire wait staff comes out with a white chocolate raspberry cheesecake. Make it to your table. Clap their hands and have some sparklers. It's the same thing. So some door guy or some bottle service girl who's a Packers fan or a Jet fan decided that would be a fun thing to write. And it is in great marketing, Dave Gruntman back there with those sparklers.