 So we're here live in San Francisco for Citrix Synergy where the world is kind of spinning in their direction. They're a tech company that's changing the game. We heard graphics, expect some games to come out of them. I think that's what he's basically saying. What's not really an announcement, but we're reading the tea leaves. And I can guarantee you that HDX will be one of those core technologies that allows us to have better graphics at the edge on any device. Love the vision. I hope that product can come out faster. We all want big data visualization. We want better graphics. Doctors want better visualization of their stuff. So the iPad and the iPhone are changing the game. Wendy, thanks for coming on theCUBE, VP of Global Marketing of Beqoo. Abaco. Abaco. It's okay. It's okay. It's the company that has a hard name to say. There you go. So tell us a little bit about what's going on. Honestly, we've known each other on Twitter and we have mutual friends. Talk about what you're doing right now, but you were at VMware. Now you're at a company that actually spans across, not just VMware, a lot of the virtualization players. Right now, absolutely, absolutely. So Abaco, let me start with yes, you're right. I was at VMware for about three years. I was actually part of a Kimby acquisition that they did, so familiar with the Lab Manager product, which became the Redwood product. And so coming to Abaco made a lot of sense because it's a very similar offering in that it's offering infrastructure as a service for the enterprise. And what I really love about being at Abaco is, you're right, it doesn't just work on VMware. It works across six hypervisors, including Zen server and Zen and KVM and VMware and all of those. And so it truly does release you from the lock-in of the hypervisor. Vendor lock-in has been a big issue with tech. I mean, I see we talk about Oracle all the time, but you have openness with Citrix, SAP's open companies. You have these open initiatives. So building these data centers, it's a multi-vendor environment. So they have to deal with multiple technologies. And maybe some division has something else. So are you seeing the same thing with your company? Yeah, absolutely. I mean, whether it's a service provider or it's an enterprise, we're definitely seeing people that you'd assume would be 100% VMware environments. We're starting to see them say, no, I've got different areas that are a Zen server or just even Zen. And they're trying to figure out ways to manage that and not have different virtualization platform management elements on top. And so Abaco, essentially that's one of the key features is it allows you to manage all of these different hypervisors across different data centers as well. So you've been in the cloud business and virtualization business for many years. And just in the past 18 years, I mean, 18 months, 18 years, damn. 18 years, there was no cloud. Get a little tired, day three. No, seriously, like just, it's been a massive shift. I mean, go back to our cloud club days when people were coming together, a lot of startups, a lot of developers, a lot of Ruby and Aruku was around. Spring wasn't even, it was just developing. Lots changed. Where are we now? And just compare it to like 14, 18 months ago. Oh, well gosh, that's a really good question. You know, I guess, at least from my perspective, I definitely feel like there's, there was a lot of people trying to figure out what it was and every day there was a new analyst who was trying to figure out their definition and modifying their definition. Changing their market size. Exactly. Understanding who the vendors are. Cloud washing. Yes, yes, there's a, and I think cloud washing still exists today. Private cloud. Yes. But I definitely think that we've come a long way, like you've said, there's been a change in people understanding not just, okay, what is cloud? But I get conceptually what it is. Now I need to figure out how do I do it? What do I do about it? And so I definitely think the market's at that point right now. There's a big boom in consultancies, whether it's boutiques that are growing, and we know mutual friends have started out with consultancies. One guy, two guys, now 18, 20 growing, like crazy, name a few or off top of my head. But also in the big guys, CSC, and you see the big consultancies, it's not about outsourcing anymore, it's about just construction or advice. Is that what you're seeing on the services side? Yeah, well I definitely see that, they're offering advice and we've got, to your point, big agencies who are coming out and creating entire practices around this to help folks. I think one of the interesting pieces is, if you talk to an analyst today, they'll say the reason why cloud isn't adopting faster is because of lack of standards. And in some cases lack of understanding truly what all the pieces are that need to be handled. And I think another reason why I joined Abacoa was part of their offering is they have a business policy engine inside the software that allows you to go and set business policy and set rules, and so by users, you can determine what type of service level you're going to get, what type of experience will you get. So it takes some of that standardization of those business policies and automates those. What are you seeing right now for your business? I mean, first of all, just tell everyone about the company, how old it is, how many people there are, funding, status, product status. Okay. Because none of the people know about it, so we're just going to plug in for you. Okay, thank you. So Abacoa was founded in 2006 actually as an open source product, and we just still do have an open source version. In 2009, we started to develop against our enterprise and we've had a lot of additional features including feature rich GUI. And so the company's roughly about 50 people. We were founded in Barcelona, Spain. We do have headquarters right down the street at Redwood Shores, we share a campus with Oracle. And the product is currently shipping. I mean, we have customers that are both service providers and enterprises using the offering. So it's a good place. How many employees? There's roughly about 50 employees. So a small company, you guys are growing. What are the biggest things driving your growth? So that's a good question. I think some of the things that are driving our growth are obviously, as I mentioned before, the market momentum has moved from what is a cloud to okay, what am I supposed to do about this? Like how do I start to implement this? I've got the challenge of virtual sprawl on one hand and managing my day-to-day operations. And on the other hand, I've got my CIO telling me, go do something cloud like the business units are complaining, we need services right now. And so having that platform in between that allows you to manage it, but also deliver self-service provisioning, I think is what's feeling our interest in the market. So Citrix's big competitor is VMware. And Citrix is trying to water that down a little bit by saying, no, we're not so much competitors anymore. We got this whole surging iPad, business, end user collaboration thing going on. They're trying to kind of distance the conversation or at least if they do come up, they say choice. You've been at VMware in the past. How much has VMware changed in the past four years? I mean, go back four years, VMware was a completely different company. Yeah, no, absolutely. It's your perspective on that. Feel free to share. Open the kimono. Maybe I should have you share, John. We've been around the virtualization slash cloud space for some time. Yeah, I feel like an analyst. Yeah, absolutely. Blogger, but I'm also a blogger. So no, but virtualization in VMware locked in on the enterprise. The cloud kind of took them by storm. And I was on record, I forget what event I said it, but basically, no, VMC world, VMware missed the cloud. I mean, they missed the public cloud because they were so locked into their enterprise licensing stuff. I mean, that's a true statement, right? Well, you know, I have to say, I don't know if they, you know, I don't know if they missed the cloud and I don't know if the public cloud is truly the place where they're going to grow. I mean, obviously the relationship that Citrix has with Amazon having the Zen platform in it as well as our rack space, you know, the public cloud may be the battle where, you know, Citrix gets the upper hand and VMware longs for it. On the flip side, though, it really comes back down to what will the cloud look like five to seven years from now? Will it be a private cloud? Will it be a hybrid cloud? Will it be a public cloud? Certainly VMware moved mountains in their strategy chains with Merits. Yeah, absolutely. I mean, you see that at last year at VMworld. It was just a massive, okay, this is a platform. They're going after the operating system of cloud. They owned by EMC, they got the disk. So you got, you know, then Marchion, Citrix over here laying out, in essence, a cloud operating system. Right. So I mean, you're in a good spot. Your company's in a good spot because there's also other versions of stuff. Yeah, no, absolutely. And I think what we see is, you know, again, going back to the comment I made before, you know, we used to think that, especially from VMware, we used to think that all enterprises were 100% virtualized on VMware. And, you know, whether or not it's the shift in strategy of VMware moving to offering platform as a service, storage as a service, getting into the as-a-service market or diversifying their overall portfolio, we're starting to see enterprises say, okay, do I truly need to be 100% VMware virtualized or can I have diversification of different platforms and then manage them holistically using something like Abacoil? You know, it gives them the option to go in and say maybe a high-performing group like finance or whatever needs to be on a VMware environment, but I can take my marketing group and put them on a Zen environment and the cost structure is different. What are the biggest challenges you're seeing for the customers you talk to that call you in and describe the environments that you go into? I'm sorry, can you read? What's the top challenges of your customers and describe the environment that they're in? Well, you know, again, I think the top challenges are, we talk to people who are at this point where they need to come up with something that's associated with cloud and they've got business units that are saying you're not being responsive to me, I'm just going to go externally and IT is, you know, they're concerned, like what is the future of what IT is going to look like and so, you know, their day-to-day concerns of dealing with VM sprawl on one hand and new data centers and everyday demands and on the other hand they've got, you know, business units who, they're not being served and they've got CIOs who've just been to a new conference and they've heard the newest cloud thing and they want the newest cloud thing. So, you know, how do you deal with bridging those two gaps? Let me ask you a question then. So, hypervisor, you know, is commoditized, giving away for free, that was great, great trend there. Now you're seeing past, giving away for free by VMware, giving away platform as a service. What's the direction of the management of the hypervisor? We had one storage vendor come in and say that, you know, storage functionality, like thin provisioning and tiering is going to move up to the hypervisor. So, hypervisor's going to get more robust. So, what are the challenges you see in the management space of the hypervisor? So, that's a great question. And I think, you know, what's interesting is the management, I think, is going to get richer and smarter in general, right, and it's not going to be just tied to the hypervisor, it's going to start to span across the entire data center. So, for example, you know, we work really closely with partners like NetApp to look at their storage and allow us to tier their storage and serve that to the users as different, you know, whether it's the business class of storage or the coach class of storage. So, you know, as more people want to move to as a service internal environments, they're going to have to figure out what, you know, is it going to be, they're going to deliver storage as a service, computer as a service. Great, we're here in SiliconANGLE.com's extensive coverage of Citrix Synergy Live from Moscone Center. We've been broadcasting for over 12 hours of programming on SiliconANGLE.com, SiliconANGLE.tv and our research partner, wikibon.org, has got all the free research. We're with Wendy Pirelli with Abaco. Thank you for coming on Inside the Cube. We really appreciate it. Thanks for sharing. Management of the hypervisor is going to be big. Thank you very much. Thank you very much. Okay.