 Something I love talking about all the time is how do I move from being a high school classroom teacher, mathematics, into sitting in a studio on a Monday at 10.30 going, right, I'm checking emails, helping people, creating content, and generating brand deals and stuff. How do I go from that to that? Well, something that I've always loved to do, and I just paid attention to myself. Over the years, I realized that I'm good at hacking attention for businesses, for my teaching. I paid attention to the kids at school, and I sold them the lessons, the education, they were bought in. So I thought, well, why not monetize that further? Why do I have to stay inside a system that pays me a salary, and a salary is like a sacrifice to something greater?