 Hi I'm George Cao and I'd like to tell you about my upcoming online course called Create Your Framework. So I have been in business for about 10 years and in that time I have created more than a dozen frameworks probably dozens of frameworks because each one of my online courses it's itself a mini framework and then there is a larger framework that encompasses that all the online courses fall under. I've also written four books and each one has its own framework and of course they all fit into the overall umbrella as well. So let me actually first start by talking about why it's important for you to create your own framework if you have a message you want to share in the world if you have an authentic business that you want to build. You want to build a business where you can earn a livelihood doing what you love. Why is it so important to create your own framework? Okay so first of all what is a framework? Let me explain that and by I'm going to show you my screen and give you examples of what a framework is and then we're going to go into creating your own. So one of the most popular frameworks on the internet or not on the internet it's on the internet but one of the most popular frameworks in recent history is the Maslow's hierarchy of needs and that is a pyramid-shaped framework and I'm going to share my screen right now to show you. So you might recognize this Maslow's hierarchy of needs. It starts with physiological needs and goes all the way up until esteem and self-actualization needs. So that's a popular framework for personal and sort of development of human beings right. Another popular framework is oh this is a popular among some of my clients the work of Byron Katie and her framework is more of a linear framework. It's a step-by-step you know step one step two etc right so each step has has particular is a particular practice right so step ones and then and then step three has a sub framework called the four questions. So again frameworks are kind of like nesting within each other it's kind of like little Russian dolls you have an umbrella framework and then you have smaller frameworks underneath it and so you might have an overall framework that helps you to organize all of your ideas about how you work with clients or how you write or what kind of content you create that's an overall framework and then you have sub frameworks underneath that one for each of your courses one for each of your books you may even have many frameworks for a particular blog post etc. So that's a linear this so this is a this is a pyramid framework this is a linear framework let me show you a circular framework so this is a circular framework a pie shaped framework which is called the coaching wheel so a lot of life coaches use this with their clients you know as they meet with their clients though the clients will assess them or they'll help their clients assess themselves on okay from a scale of zero to ten how satisfied are you with your business or your career on a scale of zero to ten how satisfied are you with your the fun and recreation elements of your life or the health elements of your life or the family and friends element or the romance etc personal growth so this coaching wheel then helps the coach and the client see what they need to work on to then focus their you know their their work together on on certain aspects so that's a circular circular pie shape framework let me show you now a grid framework so this is another popular framework called the five love languages which is something that I book I read many years ago which really was helpful for me in my marriage and not just in marriage but also in friendships to because according to the author of this this framework Gary Chapman human beings modern human beings have these five different ways that we receive and give love and so this is a grid shape framework because you know and I would also call this an archetypal framework meaning as a human being you can place yourself in one of these five and actually the way that the love languages work is that you have a primary love language and you have a secondary love language but you would place yourself say oh you know I really really get a lot out of someone giving me words of affirmation or for some people like for my wife that doesn't matter as much for her it's much more important for receiving gifts and active service right for some people it's physical touch and we're quality time and then here's how to communicate actions to take things to avoid so that's a really interesting grid shaped framework now I also want to show you I also of course have a framework for how I think about business so let me show that to you now on on the screen and this is the three stages for every authentic business and I want to thank one of my viewers now clients and friends captain for helping me create this graphic and this is how I think about how each authentic business grows there's there's stage one which is audience building okay you have to have some people to offer your product services to right stage two is actually where you work together with your audience to understand and create the product or service or program that you would be offering them that's really how you how you create a successful offering because otherwise most people they misunderstand business by saying why I'm gonna create something in my garage and I'm gonna go and try to market that and they find out after spending months or even years creating a product that the market doesn't want it and I think it's much more productive to actually start out by spending you know a few months creating an audience who really appreciates your content for who you are you would be writing about things that are important to you things that inspire you and then noticing what is inspiring to them and then creating more and then you create the offer the product service in relationship to them and then once that's successful you then expand the marketing of that to to the masses and so so this is my overall kind of public framework for how I how I think about business now with regards to framework you may have a public framework which is what is you know what your potential clients and your clients work with and what you what your audience understands of how you think about your area but you might even also have a private framework which is how you organize your information it's a bit more detailed maybe it's not as understandable by the audience and I'd like to show you just a glimpse of what my what my private framework is and I have it in a spreadsheet because I find spreadsheets very easy to work with you can do percentages etc and this is how I organize my content and I will be sharing this tool and teaching me how to use it in my upcoming course on create your framework so for example this is how I organize my content here's all my content titles I'm not going to walk through the entire thing right now obviously I'm just giving you a sense of it but here are my my here's my private framework my various is more detailed it's more detailed than the three stages and so there's creating content there's corporate productivity there's optimizing offerings there's authentic selling there's healthy money and then there's authentic business principles and the nice thing is I put all of my content in one of these six categories and the great thing is that I can quickly see how many pieces of content I've created in each of these categories and what might what I might want to create more of and when I'm ready to create a course or when I'm ready to create a book on let's say I'm writing my next book on corporate productivity or creating a course about it I can simply sort the spreadsheet and now I have all of my content pieces related to joyful productivity that I can create a course about or that I can write my book chapters on so it's really useful to be able to organize to have a framework like I said that then you can organize all of your content in and then from your private framework you would then create a public framework that makes more sense for the public that's much more consumable by the public so it's important as I've hopefully I now I'm getting into the section now but why is it important to create your own framework so now you know one of the reasons to create it is that it helps you to organize all of your ideas so the number one helps you organize all of your ideas into one umbrella and the different sections of it secondly it helps you to organize the ideas that you're coming across online or offline as you are learning and researching and studying your field you could say okay this additional piece of information or this additional exercise I would I need to I need to work this into my framework so that I can use it with my clients or so that I can write about or so that I can expand on it okay so it's really useful to be able to organize all of your research into these framework into your framework so that you know okay next time you want to expand on a particular place you now have a place where you're storing all of your ideas in fact I'm going to show you is how do I store ideas when it comes to when it comes to my own research okay so I have I use Google Drive and again I'm going to be walking you through how I do this in my course and teaching you and helping you do it yourself so basically I have a Google Drive folder called workshops and this is how I organize all of my course content and so the way I think about how my framework touches the world how my framework is practical in the world is that I teach courses related to each part of my framework okay and so whenever I come across let's say book creation is one of the one of the courses I teach that's part of my I didn't even show you my full framework what I showed you here just was my content framework but I have a fuller framework which is which is how I organize my courses so there's various levels if I think about framework I'm going to talk you through that in the course itself so that you can organize it however you want to that makes sense for you so one of my course is a book creation so in my internet research as I come across more information about book creation book writing book publishing book marketing I will then be able to go right into this this course and I have a notes about book creation okay I have notes and that's where I'm going to put my additional information that I'm going to be integrating into my upcoming course about writing publishing marketing books as an example so I have I that's how I organize my my new information that gets woven into my framework and I'm going to talk about more about how you organize information using bookmarks and things like that that will then weave into your future content inside the course so why is it important number one it's important for you to organize your information for you to be able to know what's what holes are missing because once you organize the information you go oh okay I realize that now my framework is missing this particular element so do I want to create that element within my framework or do I want to say that I'm not going to focus on that in my framework in my message because all of us can only focus on a certain number of things so there are there are aspects of marketing for that that I don't focus on that I say you know what I'm going to let other people focus on that so for example marketing on Pinterest that's not that's something I decided not to include in my framework or doing in-person speaking that's something I decided not to include in my framework because I I work with people who want to be able to develop a successful online presence whether or not they do in person speaking right so as you develop your framework you're going to you're going to come across holes as you as you do your research that you can decide whether to add into your framework or to develop partnerships with other people who are better at that that you can then have a referral partnership say this is my framework and that's your framework I'm gonna refer you people who are better at who need your framework okay so another reason why it's important to have your framework is once besides knowledge management and information organization very important reason is that it makes your work irreplaceable it makes your work irreplaceable okay so I have known a lot of people for example over the years who have gotten trained in the work of Byron Katie you know a lot of my clients have been but the thing about the work of Byron Katie is it's her framework it's Byron Katie's framework which means she's training thousands of people to use her framework so if someone's going to work with you and then they come across somebody else who doesn't work with Byron Katie and they like that person's personality better whatever they'll just go and work with that other person so having your framework the thing is even if you've been trained in other people's frameworks you can still create your own framework you can borrow bits and pieces from other people's framework to create your own framework that makes the most sense for you because the other thing you will notice about frameworks is that no matter how much you study a framework you'll always find that there are holes in it you'll find that no framework is perfect the holes like the Byron Katie I mean I know there are a lot of fans but as you study it you might say you know I would have said that in a different way than Byron Katie right or I would have done this exercise in a different way than Byron Katie or I would have added a fifth question or I've added a question between questions two and three that I find is useful for my clients or is useful for myself so as you look at other people's framework I invite you to come to it from not from a critical point of view but from a more open mind to say how could I make this even better because you will be able to make it better nobody has to claim the truth nobody has to claim the truth not even you right all of us when it comes to truth truth is ineffable no one can pin down to say I have the only truth and everybody in the whole world should only look at reality this way okay truth is always evolving the scientists even with the scientific method they're always coming across oh we thought the laws of physics were like this but now that we're studying the universe it's breaking our laws of physics and now we're going into the quantum mechanics model and who knows what's after the quantum mechanics model there's going to be even more evolution even even in the laws of physics okay so no one has to claim the truth and someone can say I'm going to take the quantum mechanics model and apply it to personal development yes I'm not claiming that it's scientific but I'm using parts of that those ideas to to to talk about and you've heard of quantum personal development you know the word quantum has come into various personal development methods because they're just borrowing bits of these ideas into their own framework so as you create your own framework it's going to become unique to you okay and here's the thing your audience that you're developing will resonate because you are building an authentic business and you've developed an audience who resonates with your personality who resonates with your way of thinking they're going to resonate more with your framework than with other people's frameworks that's the definition of building an authentic audience through your own content through authentic content so you all might resonate more with the way I think about marketing and business than other people right so I create my own authentic framework that then you then I then I can help you work through building a building a business does that make sense so a framework makes your work irreplaceable now some people might say well George I'm concerned about creating a framework and publishing it because ideas change I might do some more research that helps that makes me realize oh parts of my framework are not as accurate I would like to change it here's the thing audiences love updated frameworks okay the Byron Katie framework has evolved over the years she didn't come up with the complete framework as it stands today from day one the one when she published her first book it has evolved over the years and I'm sure as she continues doing the work and as she has all these practice all these audience members who do the work and give feedback the framework might continue to evolve okay why not truth is ineffable okay personal development human beings are are unlimited depths in terms of how we how we grow and so your audience will actually appreciate when you republish a second version or a third version or fifth or tenth version of your framework and every time you republish your framework and relaunch your framework guess what it's another opportunity for even more people to discover who you are is when you launch a framework or relaunch a framework or republish a framework there's marketing buzz you know people will start sharing people get reminded about what your framework is and they'll start sharing with other people so every single time you relaunch your framework is an additional opportunity for you to to to learn more people to get to know your way of thinking and how you work with people or you know by the way a framework isn't just for people who work with clients you can do a you can create a framework for your just for your own content you want to write books great you need a framework to put all of your ideas in and to to know what kind of books you should be writing and maybe even in what sequential order makes more sense so here's the thing no matter where you are in your research and in your studies here's here's here's the truth that i i believe is true about you you already have researched a lot you've already learned a lot you already have a lot of life experiences that can be put into your own unique framework so i tell everybody no matter how beginner over they beginner they are start brainstorming your framework and start creating it right now okay because like i said your frameworks will evolve you're going to have multiple versions of your framework over your lifetime probably dozens of versions over your lifetime but if you start now at least you start to have a skeleton to start putting your the ideas that you're you're coming across the ideas you're thinking of you can start putting into a skeleton and you'll start noticing what the holes are so you know what to do more research on and you'll start to as you start organizing ideas you're going to start to be able to learn better okay you're going to be able to learn better because then you can say everything i learn it's either going to fit into my my skeleton framework that i'm developing or it's going to be evolving my framework to make it even better you don't have to publish your framework in the first month that you created or even the first year that you created you can keep your framework private for now as it keeps evolving and then once the evolution of your framework slows down you find that you're not changing it as often you're not evolving it as often then it's time to publish the first version of your framework because it's come to a plateau where you're like you know most of the ideas that are important to me i can fit into this this basic version one framework and then of course maybe second year third year i'll republish a a second version of framework which will then give me another marketing opportunity to have more people discover me so frameworks help you organize your ideas even from the day one that you start studying a topic start studying a topic you start creating your own framework okay borrowing of course liberally as much as you want from other people's frameworks until you have your own unique framework that you can publish and that doesn't look exactly like anybody else's it's going to be your own you're going to have your own words to it right because it's the way you think about it it's the way you talk about it and you actually have conversations it's going to evolve and it's going to come to a a more static point at some point and then it gets to really help you build your tribe build your audience build your community and build your products your services in your programs write your books create your courses create your videos etc so i hope that this is interesting as to why it's important to create your own framework i think if you have a message to get out there if you have your passionate about learning something and sharing a message in the world you ought to have your own framework so that you can actually benefit from the organizing the organization of it as well as the potential marketing opportunities if you choose to go in that direction so let me see if i want to thank those of you who are joining me for this this is a live video so i'm thanks those of you who are joining me if you have any questions about the upcoming course or about why it's important to create a framework please feel free to add your comments below the video and i look forward to respond there so i hope to see you in the upcoming course the the link to join is www.georgetcal.com slash framework so g-e-o-r-g-e george k-a-o cal dot com georgetcal.com slash framework is how you go and register for that for that next course and whether or not you join the course live or not it's going to be available as a recording and you'll be able to benefit from it as well as you're going to have you're going to be whether you you get it now or later you're going to have access to a student directory of other people who are creating their frameworks we're going to have a student journal where people are sharing what their frameworks are so you can you can really see what the different types of frameworks are and you know i i really welcome people to kind of borrow from each other because everybody's everybody borrows from other people for myself included everybody there is no original idea under the sun anymore we all either consciously or subconsciously borrow from other people's frameworks but at the end of the day we come up with our unique one at least it's slightly unique and then before we publish it we may want to do a little bit of research on the way we language our framework to see if other people have language in exactly the same way and if it's exactly the same way we might want to change that language a little bit so that we can have our own unique framework so uh check out the course see if you're interested in it i think it'll be very valuable for anybody who wants to develop their own knowledge and share their knowledge with the world so until then i hope to see you in the class take care