 Hey, what's up guys? It's coach Ben from soccer entrepreneur and in today's video I'm gonna be talking about the power of email marketing and why I think you should be doing that and what's gonna happen to you If you don't do this and the future so I'm gonna kind of use myself as as an example and this was Back in early 2009 when I was first started to train players everything that we did was through word of mouth Which is a great way to expand what you're doing I mean if you prove results over and over with kids Their parents are going to want to help you out and want to send you more players to your academy But I remember very vividly. I sat down with the first mentor I ever had And he asked me a question And he said hey Ben how How are you going to expand your message and get it up in front of more people? Are you communicating daily or weekly with your community? and At the time I had a Facebook page and I was just using that pretty Frequently and that was working for me But it made me think about you know Why can't I get in front of my community more? And and how are people gonna know what I'm doing all the time if I'm not putting that message out there And so he kind of walked me through a very simple process that I'm gonna share with you right now that has Radically changed the way we run our academy And a lot of times when I I talk about this with trainers who are brand new they Think about the idea, but they just don't do it and I will tell you if you start doing this On a weekly basis in your academy You will see Crazy results and so what I started doing is I started writing About two or three different blogs or emails per week and what I would do is I Would take all the players who were in my academy and I would use their parents email And I would put that on to an email list to where I Could send one message and it would get sent to everyone and I use I personally use something called a webber Com if you look at the link in the description I Have it set up with them. They'll give you a free 30-day trial I would highly recommend you check that out because that's kind of our email management system We've been using that for everything that we do and it works really really well And the reason why you want to have something like that set up is because if you try to go and at Google and Or Gmail and you send a mass message to everyone everyone that gets that message They're gonna know that you send it to a million people But when you send it from an email management system, it looks way more professional It looks like it's coming from your company instead of you personally And also there's a lot of benefits of having that because you can see who opens the messages You can see who fills out certain forms I mean, there's so many different things that you will learn once you start doing that But the reason why you want to start sending emails is Because that's going to show your community that you're in charge that you are the person That is the go-to resource and your town and there's two different ways to do this The first way is what I normally see people do They will only email when they want people to pay For a clinic or for a camp or for private training or when they have some type of special promotion going on And they will maybe do that, you know once or twice a month And I don't like that method because when you send out an email people are going to know that you're just trying to sell something And instead of doing it that way what I recommend everyone all the trainers to do is Start sending emails that have good content and give away good information And what that's going to do is that's going to help the parents trust you more or the players Whoever's on your email list is going to help them trust you more this way You are the go-to guy or girl in your town and when you start doing that over and over again Maybe you do that Maybe you start off doing it once a week and you feel like you're getting in a good groove and you can go twice or three times a week That's where it's going to make it a lot easier when you actually have something to sell People are gonna like hearing from you. So they're gonna a share your message with other parents They're getting messages that are good for them or their kids so you're at that point bringing them a lot of value and they're going to Be more prone to buying something when you are actually trying to sell rather than just trying to sell something in every email And if you are on my email list at soccer entrepreneur And if you go to the link in the description, you'll be able to see how you can jump on that You will see I do the exact same thing I only send an email right now every Friday And that email is gonna come back to a video like this or a podcast And every so often I'm going to send an offer to join one of my programs But I'm not gonna send an email every Friday just trying to get people to join my programs That would be annoying that makes it look like I don't care like I don't want to offer any value But I take the the opposite of that I want to show everyone that I care about helping coaches And this is what you should be doing with the families who you're trying to work with in your academy because Once you start doing that over and over again your email list is gonna build which in my head is going to be the biggest asset In your business if you have a big email list, that's responsive and they're sharing your messages with other people You have no idea how much that can change your academy And the reason why I said at the very beginning if you don't start doing this is because a lot of people now Are not doing it and I know this because I've checked out all of the competitors in our town 99% of soccer trainers will never send out emails. They will not have a Management system. They won't take the time to do that and it really doesn't take that much time It just it just shows that you care more than everyone else And that's why I would do it because this is the one of those little things That's going to separate you from everyone else And you've heard me say that a lot in my videos and my podcast about you You need to be different if you're the same as everyone else There's you don't really have any added value of why someone should train with you over anyone else So you need to separate yourself and having these emails set up is going to be Really really big for you. And that's why I would highly recommend you start doing that now So if you want to check out the system I use it's called a Weber I think it's one of the best ones out there and keep in mind. I've Tested I think five or six different email platforms This is the best one And so you can check that out for free for the next 30 days Just click the link in the description You'll be able to see it there. And if you have any questions about that or what type of emails to send All you need to do is just shoot me an email at startyoursocceracademy at gmail.com and I would love to help you out there Just shoot me an email get in touch with me And if you are interested in starting your academy And maybe it's an idea that you have right now But you need help and you need help in the beginning stages about how to set it up properly I would highly recommend you check out my book called the startup soccer academy That's gonna walk you through the process from A to Z Legally how to get started How to bring on other trainers? I mean we talk about so much In that book that I would highly recommend you check out and you'll see the link In the description below as well. And if you want to check out my website, just go to soccer entrepreneur com There you'll be able to see the different services We have that where we can help you out personally So go ahead check that out. And if you have any questions for me Remember shoot me an email at startyoursocceracademy at gmail.com. All right. I'll see you later