 What's up everybody once again it's Brandon man Sean and this video is brought to you by brandmannetwork.com because I signed myself. Now I got a very special snippet from a very special interview with Evan Owens. This man is the director of merchandise for love renaissance love renaissance is a land based label of just killing it their impact with artists by the name of black I'm talking about summer walker big baby drama boogie they've been killing it but we're really talking about Evan Owens perspective on things from here man I think it's something worth checking out so check out this snippet right here and we'll we'll talk about it at the end someone perceive you right you're involved with a successful you know entity like love renaissance I mean you have a man or your manager and somebody who's successful and you're still pretty damn young man so like well how do you go about learning stuff and what where do you look for pieces of information to learn always making yourself uncomfortable or not necessarily making yourself uncomfortable but becoming comfortable being uncomfortable because that's where the growth and the learning actually happens so when you don't know something you know you have to either a go figure it out or be just give up you know what I'm saying so when when when those you know forks in the road come across you look at it as an opportunity instead of just a challenge to just you know hide from I always say the experience is the best teacher however the books are going to you know in somewhat way prepare you so they'll give you information on how to move as a prerequisite but you'll never know how to move until you get in that situation now I hear a lot of people especially in the music industry I always talk about mentors were you somebody who had a or do you have a like like a formal mentor uh the closest thing that I would say to a mentor would definitely be tune day you know tune day was my mentor when we were still throwing parties together you know he was he was the DJ Sean was the you know the head marketing guy so the same type of situation you know that's that's still occurring today where Sean comes up with the crazy ideas and tune day figures out figures out the way how to like execute them or get to the bread or whatever have you um so just learning from from both of those guys as long as um you know I've been throwing I've been throwing parties or throwing events I'd say since 2011 you know that's that's going on almost 10 years so there's been a lot of you know field experience and and how to you know just move so um and most of most of the steps of the way I've definitely you know watched tune day and how they've grown and you know just grown myself though that's let's start let's go to that for a second man doing those parties like how did y'all's parties start like were you house parties did you like how did that evolve everything bro it was everything so like we I can remember uh just throwing crazy house parties were Ramel like down the street from the campus where we get shut down where it was looking like Project X with all the hunch puns you know what I'm saying the shippers like it's just coming up with just different ideas that would you know make people want to come out you know in different climates they they change like you know next year people may not want to be all in the lounges in the club popping bottles but what's going to be the dope wave is going to be kickbacks again you know it's just really you know doing your research on on what's going on and what's happening in real time so doing the parties really gave us a platform to test out music see how people received it and really you know create waves so you would say that starting events man is really a good way to get into it like just from at least from the business side if you have anything to do with sales and promotions like because I think that's a pretty solid thing to do I did this I did that same thing not purposely I don't even remember like I just fell into it but like their experience I'm always pulling back on that for sure nah if if if you're doing events you become a thought leader you know what I'm saying because you have you have the power in theory to you know book the the type of DJ that's going to be at the party the type of host you know you are controlling the imagery of what the flyer looks like and the type of people that are going to be coming out you select in the venue you know I'm saying you all of these things are you know in your control so you kind of curate any experiences and there's markets you know for anything so you tailor what it is that you're trying to accomplish and that's a you know an easier way to get next to the people that you're trying to you know get to it's the network all right if you want to check out that full interview you can check it out on brandmannetwork.com but there's some some things to really say about what Evan said because one we all know or we've all heard that idea of becoming comfortable being uncomfortable but the truth is it's the truth and I love how you even talked about how them books can prepare you for certain things but that experience is still the best teacher because that's what it really comes down to I've experienced that again and again personally when you know I've known things I've been able to strategize things but what I've personally got the biggest gains from is just getting out there making something happening events has been a great way a great launching pad for me personally I didn't do it on purpose I didn't know what was happening but in the same way I mentioned in that right that I was able to see 360 different perspectives right I've been I've managed artists in some capacity just just through that process or helping some get on to something like that but then I've gotten to see how artists handle themselves professionally and I've got to see how each of those things affects other people from the fans who come to those events from the other professionals and how they see those artists and receive those artists because of how artists are acting or certain interactions that that go to place and then other like brand sponsors all of that stuff so one if you haven't done events and you're on the business side of things and you are looking for a way in that could be a strong way and a way to get not only experience and probably get some visibility for yourself but really become somebody who has true like vision based on true experience right your own things to pull from it's going to show you things that trust me you can't just get from from a book right but even bigger than that is what Evan said which I've never articulated personally and that is the fact that being an event promoter right or having your own events it really does center you and place you as a thought leader because you are guiding people you're bringing people out to this curated thing you're telling them was hot or you're telling them that this is valuable enough to spend their time on it's something that's great to get your practice going on when we're talking about the fact that marketing is what is it like the only the most important thing in music it seems these days I know that's a controversial topic I'm not even gonna get into that but I really appreciate Evan's perspective and the dude is I mean he's extremely thoughtful he's one of the more thoughtful people I've met not only in music but just people in general for this age which I love about him and you can check out that full interview again at brandmannetwork.com and alert alert he's been so kind to drop a full merchandise course again he is the director of merch for love Renaissance and not only that he's helped so many other people in the industry he is truly a go to guy he knows it from ground up so it's worth getting that perspective of his course it's free for all people in brand man network so hey y'all go check that out man ASAP ASAP get up on it and other than that if you liked this video go ahead hit the like button if you like you might as well share and if you're not subscribed you know what to do hit that 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