 When it comes to quality content creation, I think about three values that really guide me and I invite you to consider these as well as your kind of North Star guiding light for your content creation efforts. I call it the arc of content creation, ARC, because I love acronyms too much and this one makes up an acronym as well. So A stands for authentic, of course, obviously. R stands for relevant and C stands for consistent. All right, let me talk through each of these. A, authentic, well, if you've watched any of my videos, you know that's something I prize highly and encourage you to do, but essentially I'll say this. Authentic content is not content that tries to sell your service, your product, your program, your retreat, your webinar, your book, not trying to sell, not trying to get the audience to pay money for something. That's not authentic content. Now that could be sales content. Sales content obviously is also on the spectrum. Selling content could be on the sales pages, sales copy, marketing copy can be on the spectrum of authentic to manipulative and whatever. But here I'm talking about your free content, your free content that's, you know, your YouTube videos, your Facebook posts, your Instagram carousel posts, your LinkedIn writings or whatever it is, your blog posts, your podcast, all the free content you put out there, the less you're trying to sell something in that piece of content and the more you're trying to genuinely explore what you really believe, what you really prize and value, the more authentic it is. And secondarily, the more you genuinely are trying to serve humanity without expectation of return, the more authentic your content is. Ironically, the more authentic your content, the more sales you'll get. But don't tell anybody I said that. That's not the purpose because that's the trick this is the mental trick. The trick is if you go, oh, if I'm authentic, I'll make more sales, you're instantly inauthentic. You're instantly inauthentic. You instantly are hooked into the attachment towards results. The more you're unattached from results and say I create this as an act of genuine self-exploration and as an act of genuine service to humanity, no strings attached. I don't care if I get a single like. I don't care if this thing gets viewed once. If this thing gets read once, the more you can unattach the more authentic your content is. And this is something that all of us myself included are trying to do. It's not something we can, I don't know if I've ever been perfect on that and I don't know if I'll ever be perfect, but I try. And what I'm trying to is always detach, detach, detach from the results. Like I said, though, the more authentic, the more ARC you do, authentic, relevant, consistent, the better the results you get, including sales, but don't tell yourself that. The minute you tell yourself that, you've already gone out of the truth. See how tricky this is? It's kind of like, it's kind of like trying to fall asleep or trying to relax deeply. Oh, I gotta relax. You've come out of relaxation. Same idea. The moment you say, I gotta create flow, you're out of flow. And this is the message of Taoism, right? But it's not just Taoism. It's the message of spiritual growth, right? The moment you say, oh, God is here to do this for me. You're out of relationship with God, in my opinion. Sorry, those of you who are theologists may disagree, whatever, let's move on to AR, okay? So authentic is one. AR is relevant, okay? So relevance is essentially an act of compassion. Whereas authenticity is essentially an act of passion. Like you're doing it from a child-like passion to child-like passion and curiosity for experience, as well as a child-like passion to connect and enjoy and from the heart with the audience, with no strings attached, right? That's authentic. Relevant becomes an act of compassion. You've got passion and you've got compassion. Compassion means I so want to meet my audience where they're at so that I can play with them. I can explore with them. I can serve them. And so relevance means you create a bunch of content and then you look back and go, out of all of my passionate rants, and my, it doesn't have to be rants, but my passionate content, my authentic content, out of all of that, which of the last 10 pieces, which of the last five pieces, which of the last 100 pieces of content met the audience most where they're at. Because much of my passionate ideas are not, kind of like Buckminster Fuller, before his time. A lot of your passion ideas are before your time. And talk about it for 10 years, and it will be your time, just like with me for joyful productivity. It took me 10 years of passionately talking about it before people were willing to hire me for joyful productivity. 10 years. Do you have that patience? I don't know. So I didn't have the patience. I just couldn't help it. It was just my passion. I had to keep doing it. No matter if anyone paid me a dime, I had to keep doing it. Now, of course, I still have my day job of talking about authentic marketing. People paid me for that. People wouldn't pay me for joyful productivity for 10 years. But that was 25, 20% of my time. It's like 20%, 20% time, talk about the passion, 80% time, you still gotta make a living. So you gotta be as relevant as possible. So relevance is, anyway, I talk about all the stuff in the authentic content field course in terms of tracking your content so you can be more relevant than all that stuff. But I just wanna give you the big overview here. Relevance is compassion leaning in to, ah, this is, I notice this is when I, these are the times I meet my audience where they're at because they're obviously engaging and they're really excited or they're really thankful or they're really in agreement with me or they're really inspired or they're really, they find that funny or they find that interesting, they find that meaningful. Ah, I notice those things. And when I notice those things, it naturally makes me want to lean in there more because just like you, I too am a people pleaser. Just like you, right? All of us are people pleasers. We evolved as human beings to be tribal creatures. That's what I mean by that. I don't mean to be over people pleasing but I mean in your content, relevance is about people pleasing. Not in the bad sense, but in this compassionate sense of, if I'm talking a totally different language, I'm like, oh, you have no idea what I'm saying. I'm not speaking your language, but now I'm speaking your language. Those of you who's speaking English, right? So, oops, sorry about that background noise. Okay, so the last one is C, which is consistency. And this is where I know a lot of you struggle. I struggled with this too, because I'm a human being. And I'm a human being with a monkey mind, just like you have as well. The monkey mind says, oh, that's interesting. Oh, let me do that today. Oh, notification on my phone. Oh, oh, someone wants my help. Oh, I'm not feeling so good today. You shouldn't create content. You're not feeling inspired today. I just recently went through a bout of being bedridden because I got a bug bite down here in Mexico. The bugs are meaner. And I got a bug bite. I was like, wow, I've never gotten an affected foot from a bug bite before, but I did. So I was bedridden and I still created content. I don't give any excuses. When I had COVID, I created content. When I was bedridden with my bug bite, I created content. When I was bedridden with a stomach bug, which again, something in Mexico here, I have to get used to the bugs, but I got deeply sick for a week after eating something or I don't know how I got deeply stomach sick for a week. I still created content, no excuses. It's that kind of no excuse attitude that's gonna get you consistent. Oh, this thing has taken so long. You know, my content workflow is so, so difficult. No excuses, simplify. No excuses, something's going out today. Is it midnight yet? Not midnight yet. I can make a one minute video. Now, I'm not saying you have to make content every day, but once a week to me is a bare minimum once a week. Once a week, not once a month. No, once a week, except for once a week. Once a month, I allow you one week off. I take one week off every month myself. So three out of four weeks a month, bare minimum, bare minimum. When you're first starting to get into the rhythm and start exploring yourself and you don't know what's relevant yet, you don't know, you don't have an audience yet, you need to do three times a week. It's no question. I did five times a week when I didn't have, wouldn't have no audience for half a year, I did five times a week. And then for the second whole year, I did three times a week. And for the third whole year, I did, I think three times a week as well. And for the fourth whole year, I did twice a week. And now I do one time a week. But I have a big audience, not big, I don't have a small audience, but bigger than most people watching this enough to have a wonderful full-time business where if I want to sell something, I just whisper and enough people buy. It's that easy for me now. So I do one time a week, I'm 10. Plus my one week a month off. Now, all those numbers I just said are suggestions. They're not requirements. I'm not gonna, I make it sound like a requirement, but I always say, and this is where I end the video, you are your own creator. I believe in your sovereignty, not believe. I mean, I don't have to believe. You are a sovereign person and you need to act in your own free will. So whatever that means for you, whatever consistent means for you, you need to create that rhythm for yourself. You can break the rules. You can break my rules. My rules are my rules. My rules for me. I make it sound like they're rules for you, but they're not, I always want to remind you, they're never rules for you. They're rules for me. So you are your own creator and essentially maybe see the ARC in arc of content, see you can stand for creator. You are your own creator. You get to decide what your own consistent rhythm is. I hope this is helpful and may you go and thrive and really enjoy and really find value in your content creation journey.