 for the people who are really doing it in this business at a high level, and the ones, especially the ones who are closer to the artist, right? And you're an exec, like just watching you, you are closer to the actual situation, not just like sitting up in the room and everything. Like you have to have some level of creativity. Right, I mean, I work with them, you know what I mean? Like we work on the music together, we work on the artwork, the sequencing, we work on the entire body of work together, you know? I'm the behind the scene artist, you know what I'm saying? It has to be that way. That's why I've never built out a label where I signed 30, because I could have, where I signed 30 and wait for a fire to pop. I'm always in the small numbers. That's why we call boutique, because we only deal with a small number of artists and I do it because I have to be close to them in order for them to succeed, which is why so many have succeeded with me.