 It doesn't matter who I speak with, you could be a great established brand like the NFL or an emerging brand. But what I'm finding is everybody is dealing with the same challenges, and that is, how do you encourage new audiences in? How do you appeal to unreachables like women, like millennials, Gen Xers, without alienating your current customer base? So it's very much a balance in terms of the strategy, and that all comes out through your ads. We were coming as a company, and we decided that there was so much business taking place that we wanted to cover it. You know, when you talk with these chief marketing officers and the advertising guys, they have a really good sense of how the economy is moving, because obviously businesses are going to spend or not spend on advertising. So it's another window into where the economy is, and we thought that it would be a perfect opportunity to come and do the show live in such a phenomenal backdrop. We've got big guests today and this week. We're talking with chief marketing officers from the NFL. Today we had the chief marketing officer from Twitter, from Verizon, Bank of America. So we're doing a number of different industries. We talked to the CEO of Walmart. We're doing a lot of retail because it seems like that's one area that has shown some weakness in terms of this expected slowdown that we're looking at for the broad economy. It looks like the consumer is spending, but spending very sporadically and very specifically. I mean, they're not going to overspend. They want value. You see where the ratings are at Fox and Fox Business as well, and you know that our programming is resonating. Mornings with Maria is actually the number one highest average income in all of cable. And this is an important audience. My audience is smart, informed. They have money to spend, money to invest. And when you're not talking to them, you're alienating them.