Is a Business Plan Any Use?





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Published on May 23, 2011

There is much controversy as to whether a business plan adds value or not. Professor Andrew Burke sheds light on this issue. A lot of people observe high performing ventures that don't have a business plan and conclude, why bother to plan? The topic is an important issue for many businesses, particularly those in the early stages of growth. Considers some key areas in order to assess the relevance and value of a business plan.

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Comments • 3

Joey Jebouskie
Everybody should know by now that businessmen are completely full of shit. The vast majority, low-life criminals. Need proof? They don't even trust eachother. When a businessman sits down to negotiate a deal the first thing he does is to automatically assume that the other guy is a complete lying p***k that's trying to f**k him out of his money. So he's gotta do everything he can to f**k the other guy a little bit faster, and a little bit harder, and he's gotta do it with a big smile on his fac
Joey Jebouskie
e. You know that big bullshit businessman smile? And if youre a customer WHOAA daddy, that's when you get the really big smile! Customer always gets the really big smile! As the businessman carefully positions himself directly behind the customer, unzips his pants, and procedes to service the account. 'I'm servicing this account. This customer needs service' Know you what they mean when they say 'we specialise in customer service'
Andrew Sillitoe
So are we saying that it requires a contingency approach designing a business plan? 
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