 Deputy drops royalty shares in Rihanna's Bitch Better Have My Money. Now, what exactly does this mean? I'll read through it. Alright, so the company, another block is reviving up to drop shares. No, it's revving up to drop shares in yet another iconic track. The royalty NFT platform is working with Maverick producer named Deputy to grant fans access to a portion of his streaming royalties from Rihanna's Bitch Better Have My Money. In his very first NFT project, starting at 5 p.m. tomorrow, just a few days before Rihanna's long-awaited Super Bowl halftime show, people will be able to buy it. Now, the purchase price was about like $210, if I remember correctly. Yeah, there we go. With the platform offering 300 NFTs at $200. So that's something to come back to. A piece with each giving holders a portion of 0.0033% of streaming royalties. Bitch Better Have My Money is, of course, one of another block's biggest drops. That's a weird name. Another block's biggest drops less than six months. So let me just summarize this because they got a lot of weird work in here. At the end of the day, this guy owns his portion of the song. He was the producer of the beat. The fact that he was able to give this very small portion, because I bet he still owns plenty of, but then create this branding idea around it, use Rihanna's name like you mentioned earlier, but still provide value to the fans is something that shows why this is significant. Because if you matter to your fans, something like this is still going to be meaningful. I would have bought this for myself and I probably would have gotten one for my girl to say, I know you love Rihanna. I got you a little ownership of her song. People will buy stars and stuff like that and name it after. I got you something Rihanna. That's your little investment, man. Little investment, girl. Little investment. Now, being said, it would take about 15 years to make your money back with the estimates. The projection was like, I think, what was it? 15? No. You would make 6.5% each year on that investment based on current streaming projections. So that's around $13 per year, take about 15 years and make that $210 back. So it's less of an investment, more of a sentiment. But that's what I think a lot of the conversation around NFTs will have to be in the future. It has to be more sentiment than investment. Most of the problem around the scam culture, et cetera, is getting people to see it as money. Like, oh, yeah, this is going to be the investment. You buy this from me and then you're going to be able to sell it at the next value and everybody's coming in for that. And that's what creates the gold rush, mess around and find some pyrite. Instead of gold, get rich, fast culture that ultimately ends up crashing, it ends up in a lot of unhappy, broke folks. So switching, I like this to this idea where they even map out clearly, hey, it's going to take 15 years to make your money back. That takes away that idea of someone thinking about it that way. It's like, hey, do you want this just to have a piece of this moment in time, one of her biggest tracks? Maybe your favorite track from Rihanna or just a piece of your favorite artist? That type of conversation, I think will have less than value in an NFT space. Yeah, yeah, I agree because that was always kind of the thing with me with the NFT space was everyone was, like you said, selling that NFT is like a gold rush. Like, hey, now hold on to an X amount of time, you'll make X return on it. But just because I bought a couple of NFTs and personally, my favorite NFTs are the ones that I don't really see any value or growth of value from. I just like them, right? And I viewed them almost as like a collectible, right? No different than me buying some exclusive merch item from the artist or some t-shirt or like tour item or something. So I look at entity like that and to your point, like you said, I think this will be what makes NFTs even more approachable on like a consumer side because there's still like a lot of consumers for all the artists that have been pushing it and still trying to push it. They have to realize they're in the bubble and there's still a lot of general consumers who just are super skeptical of it. I know because I was talking to them yesterday. So it's this conversation. Yeah, crushing my head, bro. I got a got a got a got an art homie. I just hate the ideas of NFTs and what it's doing to the visual art community. It's a whole new conversation. But you know what I'm saying? But those people still exist. So it's going to take things like this where it's like, hey, I do see the sentiment of value in this to get me over there. This is a scam hump so that I can then buy it to then see like, oh, this isn't that bad. Even that goes back to Twitter, right? Because you want to shine the success stories. So the artist three loud dropped in 2021, he raised about $16 million, right? From him from this type of process. And he since paid out $132,000 to fans, you know, so that sounds good. Now, how many fans that's spread across? I don't know. But it sounds good to share those big numbers. And it makes it sound attractive from all sides, right? The fan, the artist, et cetera. And when I say Twitter and bring that in and why they're why they want to find that star, like what you said is because when you have that star to say, this represents us, this is us, it inspires other people to try. Right? It's the marketing. Yeah, you would have called it the pyramid or something. It is like, I can say you could be successful. It's America, the American dream. Everybody believes they can do it. And then at some point, you know, you have a lot of people who aren't doing it, but they're at least committed to the dream. Yeah. And they're still building the perception of it by even trying. Exactly. They're showing it could be done, which means now that it's not their fault or the system's fault, it must be your fault because some people are doing it. It's that entire scheme, right? Which, you know, we gotta get it, right? So that's kind of what the NFT world did at scale. And it's still going to do that in some ways. But if people could focus a lot more on the value from a, from just the, like I said, sentiment, the value of the artist's self. Yeah. Then I think people will be better. The art and the artist. Because like you said, maybe you literally just like this. Why the hell do you buy prints and you put on your wall? Because I fought with it. Yeah. You don't do that like a Picasso and say, oh, this is an investment. Most art that people buy is because they like it and they don't expect to return on it. But NFT brought that conversation in because of course, you know, there's nothing that triggers people outside of like fear and violence. It like potential to make some money. Right? So I get how it got to where it is. And I know that it was intentional. It was definitely intentional, but there is still going to be utility. Let me take a quick second to say if you're an artist trying to blow your music up, or if you're a manager, a music professional in general, trying to help an artist blow their music up, I have something that's a game changer for you and it's completely free. As you may know, we've helped multiple artists go from zero to hundreds of thousands of streams. We've helped multiple artists go from hundreds of thousands to millions of streams chart on billboard, go viral, all of that stuff. And we've now made the way we branded multiple artists and helped them go viral completely free step by step in Brandman Network. All you have to do is check out brandmannetwork.com. You apply. It's completely free, but the thing is we're not going to let everybody in forever. So the faster you apply, the better your chance of getting accepted. Brandmannetwork.com. Check it out. Back to the video. Before we switch to this next topic, which is really, really good topic, because artist record labels, there's still a lot of struggle. And we're going to share a snippet of an artist basically straight up saying she got shelved, how and why it affected her career. Before we get to that, I want to get a little bit of a tidbit from you of that artist saying NFTs are messing up the visual artist community. I want to understand his argument. I mean, I don't completely understand the argument because let me let me think back to it. Pretty much they felt like the NFT space in terms of art is controlled by like a leaders artist. All right, those artists who come from wealthier backgrounds for whatever reason, have their money to invest in the way many some of the stuff you need to put out NFTs. And I don't know a lot about putting the NFT out. I haven't been following the space super heavy, but I personally don't feel like the process is like super, super difficult from what I've seen on like OPC in a couple of different places that like have these templates and walkthroughs that break it down for you. So that argument was the competition with a leaders, you know, which I think from a creation standpoint, they don't have a point. I think from a marketing point of perspective standpoint, most of the NFTs that do do great. The people behind it back and they got money. Right. It is like a circle jerk between a group of friends, essentially in those cases. Yeah. And then other than that, like I said, I didn't really get the argument because the rest of the argument was like, oh, what's my still my work? What's my still your work? You make now people still art now. You know, so that don't change nothing. Something along the lines of not respecting like traditional cultures. I was like, we had digital artists for at least two decades at this point, niggas still buying paintings and drawings and shit off the street. You know, something like that's not true. And what was the last thing? I think the last thing was just more about like spreading artists out across different mediums. Like he felt like, you know, the world is shot in the forest artists to learn these different mediums when they should. It's just crazy as I'm saying a lot of some music artists argument. It's actually wild, right? It just clicked with me. But like, yeah, like they're like, it's forcing them to have to learn all these different mediums when they just want to be artists and create them. Like it's always going to be the world. You know what I'm saying? We've already talked about this. We've already talked about this. And I'm glad and I'll ask you this because I wanted artists to hear other artists, right? And other spaces say that exact same thing, the arguments that they're making. Everybody feels this way. So it's not just y'all don't feel attacked because you can go in another space and you'll probably feel just the same or somebody is going to feel the same about you going into their space. Everybody has a complaint. That's not something that can be focused on. But I think the argument for the idea of elitists or these communities that are in the know is fair. But that also dissipates the rest of the argument because it's like, well, if these people are focused here, that means most of the people that have to do with your audience probably aren't even in this space. So keep performing as normal. Yeah, that's all right. I was forcing you to get on there right now. Yeah. To me, it came back more so to the argument of community because it's like, well, yeah, you're right. Like I said, if you want to be doing tens of millions off your NFT, yeah, now you bumping shoulders with some people who got some serious money. You just want to sell 15 collectibles to your audience that likes your shit. Like, that's not going to affect anything you have going on. Like, none of your audience be like, oh, sure, which I get that collectible artwork, but I just dropped 25 bands on the NFT last night. That's probably not your audience. You know what I'm saying? Saying those things and doing that thing. So there's still this growing group of people who you can capitalize off of and some of them who you can only capitalize off of because they're only thinking about it because you're doing it. You know what I'm saying? Like, that's what got me into NFTs was like, there were specific artists and not even just music artists like visual artists and music artists that I liked that I saw doing NFT projects that made me go like, okay, let me like figure this space out. Like, my first NFT was a print from this artist from Atlanta, this from Atlanta, like, you know what I'm saying? I bought a lot of his stuff. So I will, I'm not, you know what I'm saying? I wasn't I had dropping 50 bands on the NFT, but he got me and he got me to spend like, I think I maybe bought his entity like $300 or something like that. You know what I'm saying? So that was the argument I made to the art home. Like, if you've done all the things that we tell you to do, or you know, people like me tell you to do, you've built a community, nothing you just said matters. And if you haven't done any of those things and all of that stuff does matter. It was like, you're right. Like now, now you're trying to, to me, it's the same argument of like the underground artists wanting to compete with the major label artists, right? Like you're looking at all the resources they have access to, all the things they could possibly get done. And you're thinking like, oh, I can't do it unless I'm able to either do it at that level or be able to compete with someone at that level. But to your argument, it's like, no, because if they have this whole area of here captured, and no one's focusing on all the people down here, that means that there's room for to make money up all the people down here, because all these people are looking up at this thing. And that's making them want it even more. You know what I'm saying? So you even benefit, but they can't afford that thing, right? Like I said, all of us saw, was that the eight NFTs that was going crazy at some point? Everybody in the world saw that shit, bro. Like everybody saw that. Everybody, a lot of people didn't have money for that shit. But that made a lot of people interested in NFTs that would now go like, okay, I'm not dropping a meal on a picture of a monkey, but I'll go give my favorite artist, Luhu, whatever, $50 for this NFT or something exclusive cover art you put out, right? Or like I said, the artist I like, I'll go pay 300 for this exclusive NFT print. That's some shit he's not making in real life, right? Same, same shit, you know? Let me ask you this. Okay. There's a popular car that has stars on top. You know what car I'm talking about? Yeah, I do not know what car you're talking about. What's it called? Is it? Damn, they just put me on the spot. Is it the Rolls Royce? No, it's not the Rolls Royce. It's just, I don't know, man. I don't know the name. I just know it. They don't put me on the spot, bro. They don't put my whole spot up, bro. I can never claim to be a car in through. I can never flip that brand, even try to play it off. I'm gonna put them on the screen. All right. No car sponsorships for me. No car brand deals. Oh, man. It's the most popular rat car. I'm sorry. As soon as you said, I'm like, uh-huh, I cannot think. You got some of it right. It's just that you just didn't say it. You said the brand, you didn't say the name. All right. This is where your confusion came in. So it's not just the Rolls. It's all the Rolls Royce. It's actually multiple. Okay. So the Phantom, the Wraith, and the Ghost Switch. The Ghosts, I actually personally, I'm not the biggest car when it comes to Rolls Royces. I actually don't like none of them. So I never quite understood what the Ghosts, like what made that one so special, but anyway, the whole point of it, right? So what's that car called? Many people know it, but it's the Rolls Royce brand. People see this car. Have you ever seen a Chrysler 300? You used that same model, right? Exactly. Now, you're familiar with Gucci. You're familiar with Louis. There's levels above that, for those who don't know. But then there's also Coach. There's also Guess. There's all these other brands. That ladder exists for a reason, right? And that's the point you're making. I can't afford this NFT art at this level, but I still want to have an NFT. So let me go find something that can allow me to still feel like I'm in the game. All right? I'm going to pay 50 for this one, 100 for this one, a thousand, whatever I can afford. I can't pay 100K, but I can pay 5K. I can pay 500. I can pay $5. Cool. So that's the whole argument for growing market share. That's really what that's called in business. Typically, if somebody's number one and they're extremely dominant in the market, they're not always looking to monopolize and get rid of all competitors. To some extent, you begin to want competitors because they help grow the market share. So you stop trying to grow your company. You just try to grow the market because as the market gets bigger, it creates more space for you, right? And more customers that allow for more growth. It's just like being Spotify, but your way you are right now and nobody's close yet, what's the gap? A lot of people still aren't actually streaming music. Yeah. Maybe 30 to 3% of the American population that's streaming music at this moment in terms of like being a part of a DSP and all that. So with that being said, because I remember it was only like four months ago, I asked my dad about something on Spotify. He didn't know what Spotify was. And I just said, as a matter of fact, they had to educate him on Spotify. They threw the whole conversation off him. I thought everybody knew what Spotify was. This is 2022. You know what I'm saying? So it just started to click and then you started looking at statistics. Still, everybody's not. Like most of the world is not on streaming platforms like that, right? So you want, because it's a completely different behavior, you're still competing with old ways of consuming music. So you want to grow the idea of consuming music through that specific mechanism because the more people get used to that, now they're in the game and now I can say, I'm better than them. But if they're just against the idea all together, then I can't do shit about it. That's a tall ladder to climb and it gets really expensive. So you start to want competitors. But that same idea is why what you said, right? When there's somebody at the top, right? Yes, there are these elitists and other people that you're competing with, but there's still going to be an entire marketplace that doesn't like the art, doesn't connect whatever culture subset that is, can't afford whatever they're offering. And that's where you come in. He's like, Hey, yeah, I'm better than X, Y and Z because of this. Or I know you're missing this. It's just because marketing messaging, right? So, yeah, NFTs, like, you know, they got a, I don't want to use that word, but they got exploited and we already knew that was going to come the period of time where people had to take a step back. But slowly, but surely the value is still going to come back and people need to put it in the right frame of reference. So it's not going to be the thing that people thought it was. I don't even want to get into speculating what it's going to be. I want to get to this next topic, dance.