 What is going on everybody live from my mobile office welcome. Good to see you guys It is Wednesday the 29th of December 2021 I want to welcome everybody here I do want to beg you to give me a thumbs up and do me a favor Put a comment in that chat box right there. I am live from my car today because well I had to run errands. I got a life to live here I had stuff I had to do but I don't want you guys to miss out on any training As you know in these trainings, I don't sell anything All I do is give you good information that's gonna help you out today I'm gonna talk about the skills you really do need To be a digital marketer and to make money online. I don't think we're gonna have a long session today Just because my battery is a little low on my laptop I went over to Starbucks and I was doing some editing and I did not plug in so unfortunately I don't have the battery power that I need but it's okay We will make do and I'll probably just go a little bit faster on this today as opposed to Talking slower But put your chat in there put your comments in there. Let me know who you are what you're working on consistent content and Answered chats. Yes, Paul is in the house today. Good to see you Paul And I want to get right to my list today because I have some stuff I think it's super super important and hopefully I will not lose my connection because my battery is low But the first thing that you guys really need and I know a lot of you avoid it and I hated this in school I hated writing. I hated reading. I hated all that stuff, but you need copywriting skill Okay digital marketers have to be skilled writers and communicators. I mean, that's what it's really all about guys So if you're not good at that you can take copywriting classes copywriting is all about the power of writing Persuasively, okay You need to persuade people into things whether in a headline a company's homepage of the title of your video a Social media post advertising your services no matter what it is. You're gonna have to have copywriting skills It's just the way it is There's books out there called make it rain how to use the media to revolutionize your business. You can jot that one down There's another book out there called enchantment the art of changing hearts minds and actions There's another one out there and you can jot these down you can also come back and listen to this later a permission marketing turning strangers and friends into customers and Then there's another one called everybody writes by Anne Handley. I like that a lot So any of those resources will help you get better at the skill the next thing you're gonna need And boy, I hate doing this, but it is so time consuming. Oh my god It's time consuming, but you got to do it is search engine optimization skills You've got to have search engine optimization skills guys. This is so so very important If you don't have these skills and you don't have your pages optimized You're gonna have a really hard time It's not to say you can't hire somebody to do it because I am hiring right now for somebody to work on my magento site Not because I can't do it because I don't have time to do it But if I didn't know how to do it, I wouldn't know how much to pay I wouldn't know what they're doing. I wouldn't know that, you know skills. They needed for that There's a lot of different places you can get skills in this SEO Moz is really really good Shoot Neil Patel site go to Neil Patel site. He has some great stuff on SEO, but you got to get that skill Number three thing I'm gonna tell you is social media marketing. Now a lot of us Have gotten good at social media because we're on there every day Social media marketing is a little bit different but not by much if you're really good at social media And you get a lot of interaction in your post. You've probably got down what you need to do there is a Book out by buffers. It's called introduction to social media strategy. It's a great starting point It's a great place to start out Buzz Sumo is a really good place Watch experts like Gary Vaynerchuk. He is really good at it But you really need that you need to know how Twitter works and how Facebook and how YouTube works I'm on YouTube right now I'm doing social media marketing at this moment because you know, I'm giving you content So that's really social media right there Next thing up. I want to tell you Marketing automation and technology now. I use a particular piece of software called cartra I highly recommend it. I will have a link to cartra down in the Description below this video once it goes live and I'm I'm going to check out I've got my comments right here guys on my phone And I've got a laptop set up on my steering wheel if you saw my setup here It's not very fancy, but it's get the job done now social media marketing and animation Excuse me automation Like I say, I use cartra because it does so many things it does my sales pages. It does my funnels It does my email marketing. It does my list It does my videos. It does everything But you know, you can use different stuff out there. There's a lot of digital marketing tools out there you can use I I like HubSpot. I like Marketo. You know, there's MailChimp if you want There's Keep which I used to have I don't really like them. I think Cartra is the Best way out there right now But you know, you need to learn how to use like pop-ups and landing pages and SMS text And by the way, all of those are actually in Cartra. K-A-R-T-R-A Please use my link in the description. I am an affiliate for Cartra and and if you were to get Cartra, believe me You're gonna you'll be blown away by how good it is if you use my link You can get it for actually just one dollar, which is pretty darn good now The next thing I'm going to tell you and I didn't do this in the beginning. It's number five And it's building an audience building an audience an audience is a group of people that you have their contact information They're e-mailed maybe their phone numbers that type of thing and you can actually market to these people You've got to build an audience like right now. I have an audience JR Fisher training And that's one of my audiences I have another one for survival cave food and I know I know I can send out an email to either one of those List and make money within minutes. That's that's pretty cool. Right now. I don't do that on a daily basis I don't you know hammer them and ask them to buy stuff as a matter of fact I probably give more content than I ever do on sales That's just my way of doing it and I Gary Vaynerchuk wrote a book about that And I think it's called jab jab hook or something like that But basically it's content content content and then you ask them to buy something You've got to understand your buyers. You got to understand what they like what digital channels They're on so you know where to go to get those people. You got to create content that appeals to them That's what I'm trying to do right now I'm trying to give you content that appeals to you and that's going to help you out I know if I help you out enough that a portion of you guys will buy my training and you'll get good results from it So, you know, that's how you basically run your business. You can't always just sell people stuff I never sell on these live trainings. I do. I just don't do it It's not something I do I mean you guys know that you're gonna come here and get training and don't forget to put some comments in there guys I'm checking the comments not getting any comments. I need to get comments You can put in there who you are what the weather is what you're working on any questions you have about anything When I first started I didn't build an audience because I didn't know what to do with the audience Okay, now I know what to do with the audience so I get opt-ins every day I have people who sign up for my list every single day and fortunately I have more people that add to my list than people that unsubscribe and this is why this is an ongoing thing guys You will have unsubscribes You will have unsubscribes if you email people a certain portion of them are going to get tired of you A certain portion of them are just not going to want to read your emails A certain portion of them are going to not open your emails. So If they don't open the emails, uh enough by the way in card for they become it blacklisted and you don't email them anymore Okay, which why would you want to if they're not really opening your emails? So since that does occur you've got to constantly build on this you got to constantly do that But the good thing about it is as you do this you'll learn about your customers. You'll learn about what they want What problems they have, uh, you know, what are their needs and you need to fill their needs You need to give them what they want, uh, you need to entertain them Okay, every now and then you gotta be a little entertaining you gotta be a little funny whatever Um, you need to hone your skills at this audience building guys if you don't do audience building You'll never really have a constant flow of income. That's why it's so important. Okay Now if you want to get better at this, um, I have a ton of videos on this channel I mean, I have over 1,100 videos now You can watch some of my videos on this channel. You can go to buzz sumo if you want Uh, there's books out there. Uh, if you want to jump, whoa, I lost my I lost my screen there. Okay Like I said, it's set up on a tray here. This is the best I could do today but there's books out there like, um Blue ocean strategy how to create Uncontested market space and make competition irrelevant, which is a really good one. That's by uh, w chan kim Um, there's also one the one I just told you about and I made a note of it. It's jab jab jab right hook Uh, and that's by um, gary vayner chuck. Really good book. Uh, the next one is called trust me I'm lying confessions of a media manipulator by ryan holiday And all of those are really really good If you want to connect with your audience and you want to learn more about this stuff No matter what you do make sure that the data That the data you use to figure out what sort of content you're you're marketing with is good data See which social posts have generated the greatest number of interaction Which emails have gotten open which subject lines worked for you over time you'll develop this instinct Okay, and you'll become adept at quickly developing and distributing new content to your audience I know pretty much now what I can put in a subject line and what's going to get open I know that because I've been doing this long enough Now that's something you gotta do next thing on your list if you want to be a digital marketer And you want to make money online is project management Super important and I am broadcasting in case you guys don't know today from the lo's parking lot The lo's parking lot in leander texas Because I had to get something for the house and i'm working on it And I know I had to get back to you guys, but I couldn't get back to the house in time So hey laptop and a phone. There's no excuses no excuses for not working guys A lot of people say well, I wasn't in my house today or I don't have my office set up or whatever You see what I'm doing. I've been online for 12 years now. And here's what I know This environment and I'm going to get to project management in a second But this environment does not look as good as my office the sound's not going to be as good The camera is not going to be as good, but I also know that if I don't do anything That's worse than doing something that's not perfect Okay, so don't let that stop you now back to project project management Digital marketers require a great deal of coordination in order to be effective. Okay You've got a you've got a whole lot of things going on. So in addition to creativity You've got to stay organized and you've got to work well with others I have a whole team of people that I work with every single day You have to know how to take a project whether it's a blog post an e-book You know a promotion you're doing of whatever website design You've got to be able to know how to take it from nothing Through the process and through completion. That's what you got to do And that's what project management is in case you don't know that's exactly what it is Most digital marketing projects involve multiple stakeholders and contributors. I know all my things do I've got people in like five different countries that help me out on a weekly basis If you're launching an e-book for example, you'd need to get work from writers designers construct the e-book itself Once it's done, you got to collaborate with web development. You got to do marketing technology You got to do emails. You got to generate downloads. You got to do all kinds of stuff It's a lot of work, okay But it's got to be done and I'm going to check my battery here because I don't want to run out I'm at 28% so we're doing okay right now Okay, when we get when we get low, you know, then I've got to speed it up a little bit But I think we're doing okay on time, right? Yeah, we're doing fine on time. Okay So how do you get better at this? How do you get better at project management? Once again, I'm going to recommend some books There's a free online course called on on edx It's an introductory one. You can go there There's also a book that I like called start with why how great leaders Inspire everyone to take action and I tell you one of the best project managers I think I've ever seen in my life is elan musk look at how many things he put together Overseas and motivates people to do it. That's what project management essentially is You're putting things together. You're getting it completed and you're motivating other people to do things You know, that's what project management is In addition, you won't have to start from the scratch every single time because once you've written a book, you know how to start You know, right? It's it's easy. There's also project management software. I like asana asana That's a really good one And that way everybody can look in there and see where everybody's at and see what page they're on and what's working and what's not working On the next thing number seven is data analysis and I've got nine of these for you So we're at number seven now. We're pretty far along for only being what 13 minutes into this. I'm making progress. Look at this I'm managing my progress But data analysis is really important guys the best digital marketers are obsessed with data I look at data or data whatever you want to call it every single day Sometimes I look at it two or three times a day and I don't just look And I probably do it too much don't do it as much as me, but I check my stocks I check my stats on youtube. I check my email open rates. I check my click-through rates I check everything every single day probably too much You probably get by with once a day But that way you can see exactly how many people are engaging with your website What your email marketing campaigns are what your social media posts are What your digital ads are doing you name it whatever it is like I say my stocks And my stocks drive me crazy sometimes because they drop so far and then they go up and I'm all excited But as a digital marketer you should see your world in terms of data and be able to use that data to find new growth Okay, you've got to learn from it. You're going to have some bad data. You're going to have some good data Okay, it goes back and forth But you've got to be able to use this data Effectively you got a ab test you got to try a couple different things Now how do you get better at it? Well, I got to tell you resources at the google analytics academy are pretty darn good And hub spots inbound academy can also help you learn these platforms for free. Okay in addition Get to know the built-in data analysis functionality of major marketing platforms As well as microsoft excel google sheets. I use google sheets. I use google keep What else I use all the google docs in there I use excel Know how to use this stuff guys and if you're not good at it. Here's what you do Here's what you do. It's a big secret Get good at it. That's it. That's the big secret if you're not good at something and you know, you need to do it Just get good at it. That's what all the top people do if they're not good at something They know it's going to be helpful. They just get good at it. It's that simple Number eight number eight is conversion rate optimization. I'm still looking at the comments not seeing a lot going on here Guys put some comments in there get it going and if you're watching this after if you're watching this after I've gone live you can put your comments in the comment section right now. I'm live Of course, if you're hearing this later, you wouldn't know if it's live or not. Would you you would know sure you would Well right now I am live you could put it in the chat section So anyhow conversion rate optimization. This is really important guys You've got to be held accountable for the revenue today more than ever before. Okay, it's really important Getting traffic and visitors to your website is great But it won't help your sales if you don't hit your target revenue Are they converting are they clicking are they opting in are they buying are they downloading? What are they doing? Okay, you've got to look at that conversion rate optimization. You got to find the right messaging content design User experience ux we call it on each page of your website. You've got to really dig in guys make this your life Okay, when you're working on your digital marketing make this your life. It's super super important. It is your future Okay. Now. How do you get better at it? Once again? I've got a lot of videos on this channel that you can go through and watch and I'm watching construction guys Walk past my car here. They think I'm crazy talking to the screen in my car Uh, but you know, it's important stuff. Okay, it's important stuff And I know you guys got to learn it just because I can't be in my office doesn't mean that you don't get to learn it I'm at uh, 27 on the battery. I'm trying to go as fast as I can so I don't lose my battery. Um, but Once you get into the wild Right, you can improve your cro. That's conversion rate optimization by optimizing simple landing pages first and then gradually Move into full website optimization. I think a lot of times People don't optimize their website because they go it's too big of a task JR i've got like 500 pages and you know 200 products. I just don't have time for all this Work on one page work on the next page because a day is going to pass It's only going to it's only going to take you a few minutes to work on one page Get that one page done and move on to the next page. It's eating the elephant one bite at a time You know, it's the old saying how do you eat an elephant one bite at a time? Okay Slowly take on all this stuff number nine is my big one. This is my big one All right. We ready for this get shit done. Okay. Okay. I used the curse word. I'm really sorry about that But I don't know how else to put this It is the one marketing skill without a question That's the most pivotable thing that you can do you got to get stuff done guys You can't screw off all day long. You can't read articles all day long You can't watch youtube videos all day long. You got to get stuff done Um, can you google ways to solve your problems and be a productive person? Yeah, you could actually do that Um, do you let asana trello or any of these tickets go past their due date? Don't do that get stuff done if something needs to be done and it takes under five minutes do it right now Don't put it off at all. Okay. Um, do you remove the barriers and obstacles from getting your stuff done? Are you sitting around people that are distracting you that remove you from what you need to get done get them out of your life? Okay But you're seriously suffering from that back-to-back meeting syndrome where you keep meeting and meeting and meeting You never really get anything accomplished. Ask yourself that question. Are you scattered? Are you unfocused? Are you leaving projects half-finished? Um, do you prioritize and manage your time effectively? What things are most important to get done today? Um today I had to get some editing done because I want to get some videos over to my video editor And I I do like baseline editing where I just chop out what I don't want in there And then I give it to him. He does all the editing but I got to keep that that that Pipeline filled up of videos so that I have three videos a week Okay, and the only way to do that is when I have to get on the video edited I just do it first thing I did this morning got up early right sun wasn't up and I got over there and started editing I got that one video edited now. I got to go back this afternoon I've got some filming I got to do for my food channel And if you don't know about my food channel, check it out restaurant quality recipes Search it under channels. You'll find my channel there Now ask yourself are you a marketer who complains about not having enough resources? Or do you roll up your sleeves and make it happen? This live today is really a primary example Of really not having enough resources. I don't have enough resources today. Do I? No As a matter of fact today, I don't have the right camera. I don't have the right microphone I don't have the right venue. I'm sitting in a car at a parking lot. Oh my gosh, but you know what? I'd rather get something done and it not be perfect. Like I said in the beginning of this video You've got to get stuff done guys and how do you get better at this? First off you start accomplishing things This is one of the biggest digital marketing skills that requires zero talent You don't have to have any talent to get things done. Anyone can develop this talent You just need the right mentality. You've got to get your head straight. Okay If you find yourself struggling and overthinking when it comes to getting things done remember one of the greatest advertising slogans of all time is Just do it anybody know who said that if so put it in the comments put it in the chat if you know It it that that I think was one of the best slogans of all time. Just do it Just do it. Uh, what does just do it look like? Well, it's finding answers to your questions in places like google and Quora and inbound org It's calling up somebody who works on a similar digital marketing role and asking to pick the brain It's what's working for them and doing some of the similar things that they're doing I'm trying to get my computer straight here. Let me check my battery. My battery is at Man, this battery is good on this computer 25. I am I'm kicking butt with this battery I'm not even worried about it the beautiful thing about being a digital marketer is that There's so much learning that can take place online on your own time and quickly be converted into practice And you have to be ready and eager to do that Okay, when you see something like I watched a video last night by I think nick neiman and he had some really good stuff And I'm like man. I want to implement that Uh, he was talking about titles and creating titles and you know What gets good click through rates and he had a list of them. I downloaded them. I said, hey These look really good to me Marketing moves so fast guys online. It changes so much. It's critical to continuously learn and improve So you can stay on top of your game and not become a dinosaur becoming a dinosaur is not good It's really not good. Uh, let me get over to my other screen here real quick. I'm still doing good on okay So guys, that's what I've got for you today. Like I said, I'm a little rushed through today I was a little, you know put off because I thought I could get back to my office And I thought I could get all prepared and I couldn't I couldn't so I did it anyhow And I've got look at this steering wheel. I had this tray thing that hooks on to my Steering wheel because sometimes I have to eat in my car. I'm on the go Right. I got I got to have a desk in the car. This is my car desk that I'm on right now It's this thing that hooks onto the steering wheel. It's amazing. I got it on the amazon for like 10 bucks I just I love this thing But anyhow, I use it for my computer. I use it for eating because I know I'm not going to always be prepared I can't always be prepared and yet you guys still deserve Let me get the screen straight you guys still deserve to get the content So I got to make sure you get the content if you like this Do me a favor put a comment in there. So I like this content I like what you do jr If you don't like it and you have an improvement for it Let me know, you know, I have sometimes people will say, I don't like what you did I'm like, well, okay. What didn't you like? What would you improve? What would you like to see more of? Don't criticize without contributing and I'll tell you that don't ever criticize without contributing If you see something you don't like think about how you could make it better Be a catalyst to improving somebody's content or their life or their blog or their video or whatever the heck it is Or your kids life, you know, you can't tell your kids. I don't like how you did that You got to tell your kids afterwards the way you should do it is this because of this, okay So fill in those blanks help people out. You know That's what you need to do Hope you guys got something out of this today. I know it was a little impromptu because I'm out running around But I showed up and it's not perfect and this is an example of what I want you guys to do I want you guys to do this if you agree with me put something in the comments put something in the chat Let me know that you agree with this method of getting things done Even if they're not perfect now, I'm not saying don't do your best. I've never said that don't no no no I never said that never said don't do your best What I said was make sure you get something done even if it can't be perfect because it will never be I'm watching this lady walk with plants over here. I got a lot of distractions around me today I'm sorry about that. But I really appreciate you guys being there. I really appreciate you listening to me Hey, if you're not a subscriber on this channel, make sure you subscribe I know you're hearing this on facebook too, and you're like there is no channel I know that but i'm also broadcasting on youtube and facebook at the same time So make sure you subscribe click that subscribe button If you're not a subscriber, you're going to notice the subscribe button is red You want to click it and turn it gray super super important that you do that in addition to that You want to turn on bell notifications ding ding ding? I normally have a bell next to me I don't have a bell today, but turn on all bell notifications That way you're going to be notified every time I go live or if I upload a video just because you subscribe YouTube will not tell you when I go live unless you turn on your notifications Really important that you do that guys. Thank you so much for being here today. I'm sorry This is a little haphazard today, but I got through it. I got it done I will be live again on friday and saturday of this week. Okay, so friday and saturday don't miss out on that We got we got new year's weekend coming up guys. We have a whole new year No reason not to improve your income your life your health your family everything you do no reason not to improve it And look at this battery here. Let me check this battery one more time Batteries it's still at 21. I'm telling you I started at 34 percent. This battery kicks butt in this mac book pro I love my mac book pro. I can and I've already been working for Probably two and a half hours at starbucks and then we've been talking for like a half hour here So that's three hours of battery life right now and I'm talking using it heavily right right now. I'm broadcasting This is really burning through some battery and it still does well. So uh thumbs up for uh, what thumbs up There you go for apple products. I love me some apple products guys. Thank you so much for being here Please see me on friday. See me on saturday check out my videos on my youtube channel subscribe like thumbs up all that good stuff I appreciate you being here guys. I love each and every one of you. I'll talk to you next time