 just got back from a trip in Hawaii where we launched into a lot of stores and I sat down for an hour with a micro influencer in Hawaii and then just goes to show how powerful the Instagram TikTok channel is and she was like she was Miss Hawaii a few years ago and has this really really strong cult following that follows her wellness journey and I sat down with her and we had a similar conversation like why live more what are we doing in the world to make it better and after she posted something being like showing her community how to make it all of a sudden like within 20 minutes it was like 80 comments being like where do I get this and that just goes to show if you have these smaller micro influencers and they are trusted you don't need a million followers