Hi YouTubers! Today I review Taco Bell's® Quesalupa!
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Taco Bell's® Quesalupa!
Quesalupa features a crispy, flaky Chalupa-like shell but with a melted pepper jack cheese core. It comes filled like your standard Chalupa Supreme with seasoned beef, reduced fat sour cream, shredded lettuce, diced tomatoes, and shredded 3-cheese blend.
The quesalupa,
#biggerthan everything?
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FOOD: Development
• Taco Bell completed development of the Quesalupa in 2015 and followed with a 36-restaurant test in Toledo, OH that was pronounced as one of the most successful in the company’s history. Ingredients
• The Quesalupa is the first shell stuffed with melted pepper jack cheese, and stuffed with the beloved ingredients Taco Bell is known for including seasoned beef, lettuce, cheddar cheese, reduced-fat sour cream and tomatoes
• This is the first time in Taco Bell history that a Quesadilla and Chalupa are coming together! Pricing
• $2.99 + sales tax Launch Date
• The Quesalupa is available on menus nationwide on Monday, February 8, 2016
• The Quesalupa was available nationwide for a limited time through Taco Bell’s first-ever, blind pre-order which took place the week of February 1, 2016
• Fans were able to get their hands on the Quesalupa for a two-hour window on Saturday, Feb. 6 from 2-4PM local time, two whole days ahead of the national release
SUPER BOWL 50 ADS: National Ads
• The Quesalupa was announced with a :30 second spot titled “Bigger Than Futbol” starring Brazilian footballer Neymar, NBA player James Harden, and others during the first quarter of Super Bowl 50. • All ads were created by Deutsch and the Quesalupa campaign incorporated work from Taco Bell agency partners: Spark, Digitas and Edelman, as well as Octagon and the Syndicate Return to Super Bowl Announcement + Redacted Release
• Taco Bell announced their return as a Super Bowl advertiser with the brand’s first–ever redacted press release on January 7
• The release withheld details of what could be Taco Bell’s “biggest launch to date” to keep fans and media guessing leading up to the big game
• Link to press release: https://www.tacobell.com/news/taco-be...
• Link to redacted press release image: https://www.tacobell.com/news/biggest... Pre-order Announcement + Updated Redacted Release
• Taco Bell gave fans the chance to be among the first to try the Quesalupa with their nationwide, first-ever, blind pre-order on Ta.co.
• Fans who pre-ordered were able to pick-up their reserved food item on February 6 from 2-4pm local time, ahead of the nationwide reveal and two days before its nationwide availability February 8
• Link to press release: https://www.tacobell.com/news/taco-be...
• Link to redacted press release image: https://www.tacobell.com/news/taco-be... Quesalupa Announcement
• Following weeks of teasers, pop-up experiences, exclusive sneak peeks and fun content, Taco Bell revealed the Quesalupa with a :30 second spot titled “Bigger Than Futbol” during Super Bowl 50
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Music by Kevin MacLeod
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