Lennar Awards One Lucky SCAD Student $10,000 And Donates $5,000 To SCAD University





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Uploaded on Jun 2, 2010

Lennar, one of the nation's largest homebuilders, recently teamed up with the Savannah College of Art and Design (SCAD) for its first video contest.

The assignment given to SCAD film students was to submit a 30-second video telling the homebuilder "why it's cool to own your own Lennar home." The homebuilder provided no creative restrictions leaving the field wide open for artistic expression.

Lennar received a total of 15 video entries from SCAD film students.

SCAD graduate student Ramondo Robinson was announced as the overall winner at SCAD Film and Television Department's SCADemy awards held in Savannah last week. Lennar's Southeast Regional President Sam Sparks and Vice President of Sales and Marketing Andrea Berenfeld presented Robinson with a $10,000 check and provided a $5,000 donation check to SCAD University at the event.

Robinson's winning contest video entry titled "Just Cooler" depicts a Lennar home as a perfect way to spend your bonus check. The video highlights several of the outstanding features included in Lennar homes such as stainless steel appliances, PowerSmartSM energy efficiency and great square footages all for one standard price.


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