 Welcome to the IDTechX conference and trade show 2014 in Santa Clara. We're very excited because in the next two days we'll be having some 2,500 people walking through our trade show and conferences, we'll be having 200 exhibitors and we're also very excited because our conference is focused on some of the key technologies of the future. We're focused on wearable technologies, IoT, printed electronics, advanced materials like graphene and so on. So who are you? My name is James Hayward. I'm a technology analyst with IDTechX. I'm currently covering and researching the wearable technology area. So I'm really excited for my first conference with IDTechX here in Santa Clara and I'm really, really looking forward to meeting all of the delegates coming and the exhibitors and getting to know a lot of people here as well as sharing all the knowledge that I've gained in this subject and really growing this ecosystem which is going to be huge in the future. So the wearables conference is co-located with the printed electronics and everything else. It's going to be right here in Santa Clara Convention Centre. Yeah, it's one of the great things about this conference is that we bring so many subjects which are all going to work together to grow into huge market shares within the future and the real emerging technologies which are going to be huge going into the future. So is this a conference about stuff that's going to happen in the future? Yes, very much so. We write about it, we do the reports, we do events about it, we do consultancy and the future really is coming to you, literally. We're going to have a future in which we're going to have people who can't see, will see, people who can't hear, will hear. People already who can't walk have been able to walk with exoskeletons and that's only a beginning and these technologies are all relevant to that. The printed electronics, the wearable technologies, they literally are going to be under your skin, on your skin and around you and it's going to make the world a very much better place. So this sounds like a whole bunch of things that are really futuristic and crazy and this is advanced stuff. So the conference here, people are going to come to get an idea of what's going to happen in the future, right? Yes, they're trying to find their place in it. They're people who make chemicals, people who make plastic film, people who make electronics, people who make automation for production and people who actually apply these. Even medics and others are coming to our events. People who make jewellery see it as a future of jewellery and fashion so it's very broad. So what do you do? I'm chairman of the company so I'm involved in quite a lot of the things. I write quite a few of the books and I'm involved in many of the other activities so I travel my life away and I enjoy it. So how many analysts do you have in the company? We have about 14 at the moment and we're recruiting as fast as we can. We're limited by getting good people. Alright, so hello, so who are you? I'm Rachel Gordon. I'm a new technology analyst for ID Tech X. I specialize in 3D printing. This is my first time in California. I'm really excited to be here to share all the new things I've learned about 3D printing as one of our nine emerging technologies. So it's right here, 3D printing live is going to be co-located right here. What's going to happen there? Well, it's a whole two-day conference track that covers kind of the whole value chain of 3D printing so all the way from the chemical suppliers, the materials formulators, the equipment manufacturers all the way through to the end users and their views and requirements. So usually when there's 3D printing at a conference it gets really packed and lots of people and so this is the thing where lots of people are talking about 3D printing. Yeah, we're really excited. We're really hoping that lots of people are going to come. It's a very up-and-coming area. It's really emerging. We're really looking forward to it being a really busy part of our conference. So during this conference you'll be helping out interviewing some of the guys. So you can help me to try to ask some good questions. So I'll see you around during these days. Absolutely.