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So number of ways, don't stay stuck with your business and welcome back to a new video. So today, I want to share with you guys another success story, another success post that Coach Eddy did this not long ago. So he said, in the last seven months of 2023, when I joined the program and officially started my business, I finished the year at 24K. I work a full-time job, so not too bad for additional income. For reference, 2022, I only made about 6K from training. While it's not the end goal, I can't complain about 75% increase. So a lot of people that watch our stuff, they think, oh, everyone that's part of this program is doing it full-time, is making a lot of money. I've got a full-time job. I can't do this. This is a coach who has a full-time job, but he's also treated his part-time business as a full-time business. And as you can see, Coach Eddy, in seven months after joining our program, he's gone from doing 6K from training all the way to 24K with his training business. So if you are in a position where you're working full-time currently, you're kind of doing this as a, shall we say, as a side thing or a part-time thing? I don't like to say side thing because I feel that when you say a side hustle, it means, for me, it's something that you're just doing on the side that doesn't mean a lot. Now, if you say I'm doing this part-time, then for me, mentally, I think to myself, right, how can we now go from part-time into full-time to a point where we're doing this as our full-time thing, and we're fully focused on this. So how can you go from, so three very simple things. Number one, you have to learn how to market and sell your services. A lot of coaches don't understand this, but when you start your own business, yes, you have to be a good coach, yes, you have to be a good trainer, yes, you have to deliver high-quality training sessions, but you have to learn how to market and promote your services. If you don't do that, you're not going to be able to attract people to come and work with you and train with you. Essentially, if no one knows you, no one is going to train with you. So you have to get yourself known, and by doing that, you have to learn the sales and marketing game. You have to learn how to communicate through social media platforms. You have to learn how to use your content, whether it be a video of you training a client. How can you use that in a way to monetize? So taking the viewer on a journey where they're looking at your content and consuming it and they're taking action to get on a call with you. Or following up with parents who have reached out to you, maybe through email, through a DM on Instagram or Facebook, or through email itself. So sales and marketing, 100% needed in order to be able to do this full-time. There are so many coaches out there I see now who are really young. They're not even 20 years old, terrible coaches. I've seen some of the content, not great trainers, but something they have down to a T is the marketing. They know how to market, they know how to promote, and what that does, it creates a wow factor and it creates a factor where parents now want to come and train with them because of that wow factor. So learning sales and marketing, and as I said, I've seen a lot of young coaches out there at the moment, not great, not great product, not great service, very average, but sales and marketing, they've done it very well. They've learned the game. So that's number one. Number two is you have to have a system in place. So once you've learned the sales and marketing game, parents are now starting to come and train with you. What is your process? What is it that you are offering? If you're offering a free training session where parents are now coming to you, what's the next process? What's the next system? How do we then convert someone that's come for a free trial session, a free evaluation, to a now paying client? So that's the second one, having a process in place. Free trial session we're offering. Now once they've attended the free trial session, how can we then convert them into becoming a paid customer with us? And then the third one is now once you've got that person or that parent, that customer to commit to your program in the sense that they're paying, how can we now keep them long term? Make them more committed to what we do so that we're not having to always consistently go out and get clients on a regular basis. That's essentially what our company does. We help coaches to keep clients for longer, making their commitment a lot longer so that coaches aren't constantly going out and looking for clients every two to three weeks. And how do you do that? You create value within your program that keeps clients with you for longer. So the first one, sales and marketing, you've got to learn that game. Next one is having systems in place. So once you've learned how to sell and market an offer, so it could be a free trial session, what's now the system where you're getting clients to commit to your program for longer? And the third one is now how can we get more committed clients? So essentially the third one is adding value to your program. What can you do to add value so that parents are staying with you for three, six, 12 months rather than three, six, 12 weeks? Okay. So thank you for watching. And if you haven't yet, make sure you subscribe to the channel to stay up to date with all the latest content.