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What is Smart Control™? - Harvir Bansal, comScore SVP

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Uploaded on Jun 29, 2010

What is Smart Control™? How is it different from a traditional test and control methodology? And what does this mean for the future of branding effectiveness measurement? comScore SVP of Survey Research, Harvir Bansal, provides a topline overview of how this new, model-based approach works.

http://www.comscore.com/BrandSurveyLift

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